Apple drops 4G tag from iPad name, now 'Wi-Fi + Cellular'

http://9to5mac.com/2012/05/12/apple-changes-name-of-ipad-wifi-4g-to-ipad-wifi-cellular-worldwide-following-international-criticism/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+9To5Mac-MacAllDay+%289+to+5+Mac+-+Apple+Intelligence%29
Apple in backing down shock

Amid heavy criticism over the alleged inaccuracy of calling its new iPad a 4G device, Apple has moved to rename the tablet.

The title 'iPad Wi-Fi + 4G' has been quietly replaced by 'iPad Wi-Fi + Cellular' in many of Apple's biggest territories, following complaints that the company was misleading consumers.

The name change applies to stores in the United States, UK, Ireland, Australia, Canada, Hong Kong and New Zealand, to name by a few.

Misleading

The new iPad was the first Apple gadget to be fitted with 4G LTE-capable tech and was marketed as such - even in countries like the UK where 4G connectivity is yet to arrive.

This is where the problems began to arrive. Complaints started to flood in prompting advertising authorities in the UK and Australia to investigate whether Apple was attempting to fool consumers.

Last month, the Cupertino had assured the Advertising Standards Agency it would remove all references to 4G connectivity on its UK store.

However, it's only in the last couple of days that the change has been officially made.

Via: 9to5Mac

TOPICS
Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.

Latest in iPad
MacBook Air M4
Apple's rumored foldable iPad tipped to launch sooner than expected with an exciting software twist
iPad Air M3 11-inch and 13-inch on an orange background next to TechRadar deals price cut badge
Wait, what? The brand-new iPad Air just launched and it's already on sale on Amazon
Three photos of the iPad Air M3 and its camera
iPad Air M3 review roundup – should you buy Apple's new mid-range tablet?
iPad Pro 13-inch 2024 on a table
The OLED iPad Pro is reportedly less popular than expected – and that could mean these changes to Apple's OLED iPad plans
iPad Air M3
The new iPad Air M3 is good value – but I’d still buy this iPad Pro model instead
iPad Air M3 on a green background next to TechRadar big savings badge
Get the brand-new iPad Air (M3) from just $249 at Best Buy with a trade-in
Latest in News
Helly and Mark standing on an artificial hill surrounded by goats in Severance season 2 episode 3
New Apple teaser for Severance season 2 finale suggests we might finally find out what Lumon is doing with those goats, and I don't think it's anything good
Foldable iPhone
Apple’s first foldable iPhone could beat the Samsung Galaxy Z Fold 7 in one key way
Marvel Rivals
Marvel Rivals' next update will add two new hero skins for Iron Man and Spider-Man mains this week
Nvidia Isaac GROOT N1
“The age of generalist robotics is here" - Nvidia's latest GROOT AI model just took us another step closer to fully humanoid robots
Lego Pokemon
Pokemon and Lego announce the most electrifying collaboration of all time and I’m going to be first in line
Apple Watch app health
Apple Watch blood pressure monitoring tech revealed in patent