Best Black Friday deals 2024: date and today's top deals

Black Friday deals 2024
(Image credit: Future)

Black Friday deals are near as we head closer to the November date. Thanks to Amazon's October Prime Day sale, which just wrapped up, we should see early sales popping up in the coming weeks. Amazon's second Prime Day sale acts like a kick-off to the Black Friday shopping season and gives us a preview of what deals we should expect to see.

As TechRadar's deals editor who's covered Black Friday for over half a decade, I've created this comprehensive Black Friday deals guide to help prepare you for the shopping extravaganza. I'm using price history and comparison tools on highly rated products to ensure this guide is filled with only the best of the best. Some holiday sale events can feel like a scam, so I'm breaking down every item selected so you can be sure you're buying a genuine bargain.

While this year's official Black Friday date is Friday, November 29, the day after Thanksgiving, we should start to see early deals as soon as next week. In the meantime, there are some impressive offers right now on OLED TVs, kitchen appliances, robot vacuums, and Apple devices. Below, I've listed my 13 top deal picks and the best sales from retailers like Amazon, Best Buy, Target, Walmart, and Samsung.

I'm continuously updating my Black Friday guide with the latest news, and early Black Friday deals as soon as they become available, so bookmark this page for your one-stop Black Friday shop.

Today's best sales

Today's 13 best deals ahead of Black Friday

While we wait for official early Black Friday deals, there are some excellent offers right now, thanks to post-Prime Day deals and rival sales from Walmart and Best Buy. I've listed my top 15 picks below, representing outstanding value with impressive discounts you can expect to see during Black Friday.

iPad 10.2 (2021): $329.99$199 at Amazon

iPad 10.2 (2021): was $329.99 now $199 at Amazon
The iPad 10.2 has only been available at this low price a few times, so now's a great chance to snag this bargain Apple tablet. It may be slightly older tech, but the 10.2-inch Retina display and A13 Bionic chip ensure excellent picture quality and superior performance to this day. If you need an entry-level slate for web browsing, streaming videos, light admin work, or playing basic games, this can do it without issue. Right now, when it comes to powerful and affordable tablets that offer excellent value for money, nothing else can beat the Apple iPad 10.2 at this price.

Cosori Mini Air Fryer:$59.99$39.99 at Amazon

Cosori Mini Air Fryer: was $59.99 now $39.99 at Amazon
Air fryers are always popular Black Friday deals and Amazonn has the Cosori Mini on sale for its lowest price. Weighing less than 5 lbs, Cosori’s mini air fryer is ideal for squeezing into compact spaces if you have limited room on your countertop. For an air fryer as small as it is, it doesn’t fall short in versatility with its four different settings. Air Fry, Roast, Bake, and Reheat allow you to easily customize your cooking to your needs.

LG C3 65-inch OLED TV (2023): $2,499.99$1,296.99 at Amazon

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,296.99 at Amazon
This is an incredible deal if you want to splash out on a premium OLED display. LG's highly rated 65-inch C3 OLED TV is on sale for $1,296.99 - a whopping $1,200 discount and a record-low price. While it's a 2023 display, it still delivers a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip, four HDMI 2.1 ports, and a sleek, thin design.

Onson Robot Vacuum Cleaner Mop Combo: $359.99$93.97 at Walmart

Onson Robot Vacuum Cleaner Mop Combo: was $359.99 now $93.97 at Walmart
This is an unbelievable pre-Black Friday deal if you want a robot vacuum and mop combo. The Onnson robot vacuum works on carpets and hardwood floors, and after you're done vacuuming, the 230ML water tank can help you mop the floor - a dream come true for under $100.

Apple AirPods 4 (without active noise cancellation): $129 $119 at Amazon

Apple AirPods 4 (without active noise cancellation): was $129 now $119 at Amazon
I predict Apple's all-new AirPods 4 will be a hot item at this year's Black Friday sale, and you can already grab a first-time discount at Amazon. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and supports USB-C for wireless charging.

You can also get the AirPods 4 with active noise cancellation on sale for $169 (originally $179).

Amazon 50-inch 4-Series 4K Smart Fire TV (2021): $449.99  $279.99 at Amazon

Amazon 50-inch 4-Series 4K Smart Fire TV (2021): was $449.99 now $279.99 at Amazon
Thanks to its incredible value, Amazon's Fire TV brand is among the top sellers on Black Friday. Amazon's 4-Series Fire TV offers 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV. The 50-inch model is currently on sale for its lowest price ever.

Apple MacBook Air M1: $999 $649 at Walmart

Apple MacBook Air M1: was $999 now $649 at Walmart
While we've seen the Air M1 go for as little as $699 previously, Walmart has beaten that already excellent discount by $50. Not only is this an outstanding price for such a powerful laptop that still holds up great for 2024, but this could be the last chance to pick one up now that it's officially discontinued. I can't imagine the price dropping any further during Black Friday, so you should take advantage of this incredible deal now.

Dyson V7 Advanced Cordless Vacuum: $399.99$259.99 at Walmart

Dyson V7 Advanced Cordless Vacuum: was $399.99 now $259.99 at Walmart
Dyson vacuums are another popular Black Friday category, and Walmart has the top-rated V7 Advanced on sale for just $259.99 - a record-low price. Perfect for pet owners, the Dyson V7 features a de-tangling motor bar that works across hardwood floors and carpets and provides up to 40 minutes of run time.

Apple Watch SE 2 (GPS, 44mm): $249$169.99 at Amazon

Apple Watch SE 2 (GPS, 44mm): was $249 now $169.99 at Amazon
Apple's entry-level and budget-friendly smartwatch is on sale for its lowest price ever at Amazon. In our Apple Watch SE 2 review, we said that it's a respectable mid-range smartwatch boasting good performance, impressive battery life, and a helpful suite of features. Just note that it lacks the temperature sensor and ECG sensor found in higher-end options like the Apple Watch 9.

Samsung DU6900 75-inch 4K Smart Tizen TV (2024):  $699.99 $569.99 at Best Buy

Samsung DU6900 75-inch 4K Smart Tizen TV (2024): was $699.99 now $569.99 at Best Buy
I predict Samsung's all-new DU6900 series TV will be a top seller during the Black Friday shopping season. The Samsung display packs a solid 'Crystal' UHD 4K processor and 4K Upscaling for a premium picture experience, an easy-to-use Tizen operating system, and Object Tracking Sound Lite for theater-like sound. Today's deal from Best Buy brings the 75-inch model down to a record-low price of $569.99.

Oura Ring Generation 3 Horizon: $349 $299 at Amazon

Oura Ring Generation 3 Horizon: was $349 now $299 at Amazon
Sales like Black Friday are your best chance to score a rare discount on the best-selling Oura Ring. This is the best price we've ever seen on this unique piece of tech, and there are savings to be had across the board for all the different colors, too. So, if you want to get a different tint to match your style, you can save up to $100 on several options.

Keurig K-Express K-Cup Pod Coffee Maker: $89.99 $59.99 at Amazon

Keurig K-Express K-Cup Pod Coffee Maker: was $89.99 now $59.99 at Amazon
The best-selling Keurig K-Express coffee maker is a popular Christmas gift for the upcoming holidays, and it's on sale for $59.99 on Amazon. That's just $10 more than the record-low price and the best deal we've seen this year. The single-serve coffee maker features a compact design for easy storage and uses K-Cups to brew a fresh, hot cup of coffee in minutes.

LG 48-inch C4 OLED 4K TV: $1,999.99$996.99 at Amazon

LG 48-inch C4 OLED 4K TV: was $1,999.99 now $996.99 at Amazon
I can't imagine the price will drop further during Black Friday on LG's 48-inch C4 OLED TV.  Ranked in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

Black Friday deals 2024: key information

person using a digital generated phone with black friday on the screen

(Image credit: McLittle Stock)

When is Black Friday 2024?

Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.

Like in years past, Black Friday deals start mid-October as retailers launch early sales, trying to stretch out the holiday shopping season. Amazon's October Prime Day sale, which just wrapped up, has put early Black Friday deals into motion as retailers like Walmart, Best Buy, and Target launch competing sales. 

When do Black Friday deals start?

While Black Friday proper falls on November 29 this year, thanks to Amazon's second Prime Day sale, we should start to see deals pop up in mid-October.

Dubbed 'Prime Big Deal Days, ' the retailer's 48-hour sale is occurring on October 8 and 9. Like in years past, we expect competing retailers like Best Buy, Walmart, and Target to launch competing sales, which will extend the Black Friday shopping season.

While the adage is that retailers reserve their best deals for Black Friday proper, that hasn't been the case in recent years. We expect to see record-low prices on some of this year's best-selling tech, home items, and appliances released throughout October and November, and you'll be able to shop all the best deals in this guide.

I'll be tracking early sales launching in the lead-up to Black Friday, listing all the best offers and comparing prices so you can make sure you're buying a genuine bargain.

What Black Friday deals can you expect?

Black Friday is the biggest shopping event of the year, thanks to hundreds of online retailers offering a wide variety of items on sale. Whether you're shopping for tech gadgets, this year's hottest kitchen appliance, or Christmas gifts for your family, you can guarantee you'll find a discount during Black Friday.

According to Adobe Analytics, some of the best Black Friday deals are on tech products, with electronics leading the way for the biggest consumer spending. This is due to pricey items like TVs, laptops, headphones, smartwatches, and gaming consoles getting discounted to record-low prices you won't find outside of Black Friday.

Apple devices are also extremely popular during Black Friday with fresh discounts on brand-new 2024 gadgets and best-ever offers on older model products. Other popular categories include clothing, furniture, home appliances, and toys.

As a deals editor, this will be my seventh year covering Black Friday, and the most popular deals I've seen always include budget big-screen TVs, OLED displays, robot vacuums, cheap smart home devices, AirPods, air fryers, and gaming consoles.

I expect we'll see the same mix of products on sale at this year's Black Friday deals event, and I'll be covering all the best offers in this guide.

Black Friday 2024: our buying advice

Woman entering credit card details on a laptop

(Image credit: Getty)

Where to find the best Black Friday deals?

Most online retailers offer Black Friday deals, but it's our job to sort through the thousands of offers to find the best bargains. You'll typically find the best Black Friday deals from big-name retailers like Walmart, Best Buy, and Target, with Amazon leading the pack.

Amazon is a Black Friday favorite not only because it typically offers the most competitive prices but also because of the wide variety of products it covers. Whether you're looking for tech items like laptops, TVs, or AirPods or searching for discounts on clothing, kitchen appliances, or toys, Amazon is likely to offer Black Friday deals on the product you're after. Other retailers that offer impressive Black Friday deals include Best Buy, Walmart, Target, Dell, Home Depot, Lowe's, and Wayfair.

With so many retailers and promotions, Black Friday can be overwhelming, but that's where our deal expertise comes in. We go through every retailer to pick out the very best Black Friday deals so you can make sure you're getting the lowest price available.

Why is it called Black Friday

Let’s take a history lesson to find how why they call it Black Friday: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work. 

At the same time, US police were using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that occurred at the beginning of the pre-Christmas shopping season. 

In 1961, the local government moved to change the shopping season to “Big Friday” and “Big Saturday,” but it never caught on. The notion that it was the time when retailers moved 'back into the black' was seen far later and clearly an attempt to bring positivity to the term.

Why trust TechRadar?

TechRadar has been covering Black Friday since the site started in 2008. We not only have a team of deals experts with over twenty years of experience, but Techradar has also reviewed most products that will be on sale during Black Friday. TechRadar has reviewed over 16,000 products and counting, which means we are not only here to help you find the lowest possible price, but we want to find the right product for you.

So, how does the deals team at TechRadar find the best deals? We analyze each item, using price history and comparison tools to ensure it's a genuine bargain. We also will let you know how good the deal is. Is this a first-time discount? Does it match last year's record-low price? Have we seen a lower price before? We answer each question, so you have as much knowledge as possible to make the best buying decision this Black Friday.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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