Black Friday deals 2024: date and early deals

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Your guide to this year's best early Black Friday deals

Black Friday deals 2024
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It's officially October, which means Black Friday deals are near. In fact, thanks to the October Amazon Prime Day sale, which is happening right now, Black Friday deals are closer than ever. The 48-hour Amazon sale dubbed 'Big Deal Days" kicks off the 2024 Black Friday shopping season, so we should start seeing early deals from retailers like Best Buy, Walmart, Amazon, Target, Home Depot, and more.

As TechRadar's deals editor who's covered Black Friday for over half a decade, I've created this comprehensive Black Friday deals guide to help prepare you for the shopping extravaganza. I'm breaking down when sales start, what discounts you can expect, and analyzing price history on highly rated products to ensure this guide is filled with genuine bargains.

While this year's official Black Friday date is Friday, November 29, the day after Thanksgiving, we should start to see deals launch as early as this week after Amazon's Prime Day sale ends. In fact, thanks to Amazon's upcoming Prime Day sale, there are some impressive offers right now on OLED TVs, smart home gadgets, kitchen appliances, vacuums, and Apple devices. I've listed today's 15 best deals below, as well as the top sales from your favorite online retailers.

Make sure to bookmark this guide. I'm continuously updating it with the latest news and early Black Friday deals as soon as they become available. 

Today's best sales

Today's best deals ahead of Black Friday

While we wait for official early Black Friday deals, there are some excellent offers right now, thanks to Amazon's October Prime Day sale. I've scoured all the top online retailers and listed today's best deals, all representing outstanding value with impressive discounts you can expect to see during Black Friday.

Apple AirPods Pro 2: $249$168.99 at Amazon

Apple AirPods Pro 2: was $249 now $168.99 at Amazon
Apple's AirPods Pro 2 are Black Friday best-sellers, and you can find them on sale at Amazon for the lowest price yet. Rated as one of the best earbuds you can buy, the AirPods Pro 2 feature active noise cancellation to block out unwanted noise, improved audio quality, and a wireless charging case that provides more than 24 hours of battery life.

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Amazon Smart Plug: $24.99 $12.99 at Amazon

Amazon Smart Plug: was $24.99 now $12.99 at Amazon
At just $12.99, this handy gadget can add smart capabilities to any device in your home. If you're like me and already own an Alexa device, you can turn on lights and appliances using just your voice - a genius device. Today's deal matches last year's record-low price.

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Blink Mini security camera: $34.99 $17.99 at Amazon

Blink Mini security camera: was $34.99 now $17.99 at Amazon
The Blink Mini has been a best-seller during Black Friday since its release, and Amazon has the compact smart security camera for just $17.99 - only $3 more than the record low price. The indoor HD camera works with Amazon Alexa and alerts your smartphone whenever motion is detected.

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LG C3 65-inch OLED TV (2023): $2,499.99$1,296.99 at Amazon

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,296.99 at Amazon
This is an incredible deal if you want to splash out on a premium OLED display. LG's highly-rated 65-inch C3 OLED TV is on sale for $1,296.99 - that's a whopping $1,200 discount and a record-low price. While it's a 2023 display, it still delivers a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip, four HDMI 2.1 ports, and a sleek, thin design.

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Fire TV Stick 4K with AI-powered Fire TV Search: $49.99 $24.99 at Amazon

Fire TV Stick 4K with AI-powered Fire TV Search: was $49.99 now $24.99 at Amazon
Amazon's best-selling Fire TV Stick 4K allows you to stream your content in 4K resolution, and it's on sale for $24.99 - a new record-low price. The Fire Stick allows you to stream your favorite content in 4K Ultra HD resolution with support for Dolby Vision, HDR, and HDR10 Plus. The remote also includes an AI-powered Fire TV Search, which makes finding movies and TV shows a breeze.

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Crest 3D Whitestrips: $45.99 $29.99 at Amazon

Crest 3D Whitestrips: was $45.99 now $29.99 at Amazon
This is the one item I always buy during Black Friday - Crest's 3D Whitestrips. The best-selling teeth whitening strips are rarely on sale, and today's deal brings the price down to just $29.99 - $2 shy of the record low. You get 48 whitening strips plus a bonus pair of one-hour express strips so you can have a whiter smile in no time.

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Blink Video Doorbell: $49.99 $29.99 at Amazon

Blink Video Doorbell: was $49.99 now $29.99 at Amazon
Amazon has the top-rated Blink Video Doorbell for $29.99 - the same record-low price we saw at last year's Black Friday sale. The Blink doorbell alerts you when motion is detected and features infrared night video and two-way audio.

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Beckham Hotel Collection Bed Pillows for Sleeping: was $34.99 $34.97 at Amazon

Beckham Hotel Collection Bed Pillows for Sleeping: was $34.99 now $34.97 at Amazon
Amazon has the viral Beckham Hotel Collection pillows, which were a best-seller at last year's Black Friday sale, for $34.97. The queen-size pillow set has over 200,000 positive reviews and are the number-one best-selling pillows on Amazon's site. Made with a down alternative, the pillows feature cooling technology with a soft cotton cover and are now down to an ultra-affordable price.

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All-new Blink Outdoor Security Camera: $109.99 $37.99 at Amazon

All-new Blink Outdoor Security Camera: was $109.99 now $37.99 at Amazon
My favorite deal ahead of Black Friday is the all-new Blink outdoor security camera on sale for an incredible price of $37.99. The 4th generation outdoor security camera features two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. This offer from Amazon matches the record-low price we saw during Prime Day.

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Amazon Echo Spot: $79.99$44.99 at Amazon

Amazon Echo Spot: was $79.99 now $44.99 at Amazon
I already own the third-generation Echo Dot and can't imagine life without it. The smart speaker plays music, answers any question I throw at it, and tells me the weather forecast—all I have to do is ask Alexa. The all-new Echo Spot combines the features you love about an Echo Dot with a sleek alarm clock, and it's on sale for a record-low of $44.99

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Oral-B iO Deep Clean Electric Toothbrush: $99.99 $59.99 at Amazon

Oral-B iO Deep Clean Electric Toothbrush: was $99.99 now $59.99 at Amazon
Prime Day and Black Friday are the best times to find discounts on pricey electric toothbrushes. I chose the top-rated Oral-B iO deep clean because of the massive 40% discount, which brings the price down to $59.99. The Oral-B iO features a smart sensor that alerts you if you're brushing too hard and features three different cleaning modes.

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Amazon Fire HD 8 Tablet (32GB): $129.99 $59.99 at Amazon

Amazon Fire HD 8 Tablet (32GB): was $129.99 now $59.99 at Amazon
You can get Amazon's best-selling Fire HD 8 tablet on sale for $59.99. That's a massive 54% discount and the lowest price we've ever seen. You're getting a 30% faster processor than the previous version for speedy performance, an eight-inch HD display tablet, and an impressive 13 hours of battery life.

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Bissell Little Green Portable Carpet Cleaner: $123.34 $81.99 at Amazon

Bissell Little Green Portable Carpet Cleaner: was $123.34 now $81.99 at Amazon
This is an item I already own and tell everyone to buy. Have kids or pets? The Bissell Spot portable carpet cleaner can magically erase spills and stains on carpets, couches, and auto interiors like a professional service. Amazon has the Little Green model down to $81.99 - the lowest price we've seen this year.

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Nespresso Vertuo Plus coffee machine: $209 $109.85 at Amazon

Nespresso Vertuo Plus coffee machine: was $209 now $109.85 at Amazon
Black Friday is the best time to find a discount on Nespresso machines, so I was surprised to see Amazon's deal that slashed $100 off the price of the Vertuo Plus. The Vertuo Plus can brew a creamy cup of coffee or espresso with a touch of a button and features four different cup sizes.

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Apple AirPods 4 (without active noise cancellation): $129 $119 at Amazon

Apple AirPods 4 (without active noise cancellation): was $129 now $119 at Amazon
I predict Apple's all-new AirPods 4 will be a hot item at this year's Black Friday sale, and you can already grab a first-time discount at Amazon. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and supports USB-C for wireless charging.

You can also get the AirPods 4 with active noise cancellation on sale for $169 (originally $179).

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iRobot Roomba i3+ EVO Robot Vacuum: 430$249.99 at Amazon

iRobot Roomba i3+ EVO Robot Vacuum: was $430 now $249.99 at Amazon
Robot vacuums are another popular Black Friday category, and Amazon has the top-rated iRobot Roomba i3 robot on sale for $249.99 - the lowest price we've ever seen. Designed with homes with pets in mind, the Roomba i3 delivers powerful suction and includes a high-efficiency filter that traps mold, pollen, and dust mites along with dust, dirt, pet hair, and other large debris.

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Amazon 50-inch 4-Series 4K Smart Fire TV (2021): $449.99 $279.99 at Amazon

Amazon 50-inch 4-Series 4K Smart Fire TV (2021): was $449.99 now $279.99 at Amazon
Thanks to its incredible value, Amazon's Fire TV brand is among the top sellers on Black Friday. Amazon's 4-Series Fire TV offers 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV. The 50-inch model is currently on sale for its lowest price ever.

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Dyson V8 Cordless Cleaner Vacuum:$469.99$349.99 at Amazon

Dyson V8 Cordless Cleaner Vacuum: was $469.99 now $349.99 at Amazon
Out of Dyson's range of vacuum cleaners, this model is surprisingly one of its most affordable. The V8 is a solid choice if you want a cordless vacuum with impressive suction that won't break the bank. Its versatile design means it can be used as a floor or handheld vacuum and comes with attachments to help you clean those hard-to-reach places. Today's deal from Amazon is the lowest price we've ever seen.

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Samsung DU6900 75-inch 4K Smart Tizen TV (2024): $699.99 $569.99 at Best Buy

Samsung DU6900 75-inch 4K Smart Tizen TV (2024): was $699.99 now $569.99 at Best Buy
I predict Samsung's all-new DU6900 series TV will be a top seller during the Black Friday shopping season. The Samsung display packs a solid 'Crystal' UHD 4K processor and 4K Upscaling for a premium picture experience, an easy-to-use Tizen operating system, and Object Tracking Sound Lite for theater-like sound. Today's deal from Best Buy brings the 75-inch model down to a record-low price of $569.99.

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LG 48-inch C4 OLED 4K TV: $1,999.99$996.99 at Amazon

LG 48-inch C4 OLED 4K TV: was $1,999.99 now $996.99 at Amazon
I can't imagine the price will drop further during Black Friday on LG's 48-inch C4 OLED TV.  Ranked in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

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Black Friday deals 2024: key information

person using a digital generated phone with black friday on the screen

(Image credit: McLittle Stock)

When is Black Friday 2024?

Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.

Like in years past, Black Friday deals start mid-October as retailers launch early sales, trying to stretch out the holiday shopping season. Amazon's October Prime Day sale, which takes place right now, has put early Black Friday deals into motion as retailers like Walmart, Best Buy, and Target launch competing sales. 

When do Black Friday deals start?

While Black Friday proper falls on November 29 this year, thanks to Amazon's second Prime Day sale, we should start to see deals pop up in mid-October.

Dubbed 'Prime Big Deal Days, ' the retailer's 48-hour sale is occurring on October 8 and 9. Like in years past, we expect competing retailers like Best Buy, Walmart, and Target to launch competing sales, which will extend the Black Friday shopping season.

While the adage is that retailers reserve their best deals for Black Friday proper, that hasn't been the case in recent years. We expect to see record-low prices on some of this year's best-selling tech, home items, and appliances released throughout October and November, and you'll be able to shop all the best deals in this guide.

I'll be tracking early sales launching in the lead-up to Black Friday, listing all the best offers and comparing prices so you can make sure you're buying a genuine bargain.

What Black Friday deals can you expect?

Black Friday is the biggest shopping event of the year, thanks to hundreds of online retailers offering a wide variety of items on sale. Whether you're shopping for tech gadgets, this year's hottest kitchen appliance, or Christmas gifts for your family, you can guarantee you'll find a discount during Black Friday.

According to Adobe Analytics, some of the best Black Friday deals are on tech products, with electronics leading the way for the biggest consumer spending. This is due to pricey items like TVs, laptops, headphones, smartwatches, and gaming consoles getting discounted to record-low prices you won't find outside of Black Friday.

Apple devices are also extremely popular during Black Friday with fresh discounts on brand-new 2024 gadgets and best-ever offers on older model products. Other popular categories include clothing, furniture, home appliances, and toys.

As a deals editor, this will be my seventh year covering Black Friday, and the most popular deals I've seen always include budget big-screen TVs, OLED displays, robot vacuums, cheap smart home devices, AirPods, air fryers, and gaming consoles.

I expect we'll see the same mix of products on sale at this year's Black Friday deals event, and I'll be covering all the best offers in this guide.

Black Friday 2024: our buying advice

Woman entering credit card details on a laptop

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Where to find the best Black Friday deals?

Most online retailers offer Black Friday deals, but it's our job to sort through the thousands of offers to find the best bargains. You'll typically find the best Black Friday deals from big-name retailers like Walmart, Best Buy, and Target, with Amazon leading the pack.

Amazon is a Black Friday favorite not only because it typically offers the most competitive prices but also because of the wide variety of products it covers. Whether you're looking for tech items like laptops, TVs, or AirPods or searching for discounts on clothing, kitchen appliances, or toys, Amazon is likely to offer Black Friday deals on the product you're after. Other retailers that offer impressive Black Friday deals include Best Buy, Walmart, Target, Dell, Home Depot, Lowe's, and Wayfair.

With so many retailers and promotions, Black Friday can be overwhelming, but that's where our deal expertise comes in. We go through every retailer to pick out the very best Black Friday deals so you can make sure you're getting the lowest price available.

Why is it called Black Friday

Let’s take a history lesson to find how why they call it Black Friday: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work. 

At the same time, US police were using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that occurred at the beginning of the pre-Christmas shopping season. 

In 1961, the local government moved to change the shopping season to “Big Friday” and “Big Saturday,” but it never caught on. The notion that it was the time when retailers moved 'back into the black' was seen far later and clearly an attempt to bring positivity to the term.

Why trust TechRadar?

TechRadar has been covering Black Friday since the site started in 2008. We not only have a team of deals experts with over twenty years of experience, but Techradar has also reviewed most products that will be on sale during Black Friday. TechRadar has reviewed over 16,000 products and counting, which means we are not only here to help you find the lowest possible price, but we want to find the right product for you.

So, how does the deals team at TechRadar find the best deals? We analyze each item, using price history and comparison tools to ensure it's a genuine bargain. We also will let you know how good the deal is. Is this a first-time discount? Does it match last year's record-low price? Have we seen a lower price before? We answer each question, so you have as much knowledge as possible to make the best buying decision this Black Friday.

Mackenzie Frazier
Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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