Amazon Prime Day 2024: second sale announced for October

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Everything you need to know about Prime Big Deal Days

A selection of tech products around the Amazon Prime Day and techRadar logos
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Amazon has confirmed our suspicions and recently announced that it will hold another Prime Day sale later this year in October called Prime Big Deal Days. Details are fairly thin in the press release as there isn't even a mention of the actual sale dates, but based on when last year's event took place, it's most likely to be on October 8 – 9. We'll share all the latest news and announcements right here as soon as we hear anything new.

• Shop today's best deals at Amazon

From what we know about the previous Prime Big Deal Days sale, though, you can consider this as early access to Amazon's Black Friday deals. The year's biggest sales event doesn't technically take place until November, but it starts earlier and earlier every year now to stretch over weeks instead of a single day. 

The offers should effectively be re-run of what we saw in the earlier Prime Day sale, so you can expect some of the year's lowest prices on Amazon devices such as the Kindle, Echo Spot, Echo Show, Fire TVs and more. That's on top of big savings across the retailer's biggest shopping categories, including TVs, headphones, laptops, appliances, clothing, health and beauty, and gaming.

You can stick with us for all the best Prime Day deals once the second sale starts later this year in early October. Until then, be sure to check in regularly for all the latest news, rumours and expert buying advice.

Amazon Prime Day 2024: FAQs

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(Image credit: Amazon)

When was Amazon Prime Day 2024?

Contrary to the name, Amazon Prime Day actually ran for two days across July 16 and July 17 in 2024. Thousands of deals were available for 48-hours across Tuesday and Wednesday before the sale officially ended at 23:59 on July 17. However, some deals remain available on the days after the sale.

Will there be a Prime Day in October 2024?

Amazon has also run a Prime Day in October in the last two years – and the retailer has confirmed it will be doing it again in 2024.

As with the usual Amazon Prime Day sale, the deals will only be available to Amazon Prime members, so you need to sign up to get access. Consider this event a preview of the retailer's big Amazon Black Friday sale, with exclusive record-low prices on some products.

How do I become an Amazon Prime member?

You need to be an Amazon Prime member to access all Prime Day deals. A subscription costs $14.99 per month or $139 for a year.

If you haven't signed up before then new subscribers can get a 30-day Amazon Prime free trial to buy the member-exclusive deals. The free trial also lets you try out all the other membership benefits, including free shipping, access to Prime Video and much more. 

You can read our Amazon Prime review for full coverage of what you get as part of a membership. That can help you decide if you want to cancel Amazon Prime once your free trial has ended to avoid being charged the monthly fee.

What are the best Amazon Prime Day deals?

The majority of the best Prime Day deals are on Amazon products The retailer always discounts these products to their lowest prices during Prime Day – even cheaper than we see on Black Friday – which makes it a great time to buy a Fire TV, Kindle, Echo Dot, Fire Tablet and so on.

There are also hundreds of deals in all of the retailer's most popular categories, too, such as TVs, laptops, appliances, smart home tech, gaming, fashion and more. Depending on the product, you can often pay the lowest price that year during Prime Day, though some of the biggest savings are held back for Black Friday in November.

No matter what it is you're after, we search through the full sale to bring you all the best Amazon Prime Day deals right here so you can be sure you won't miss out on a bargain.

Amazon Prime Day - last event's best deals

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Amazon Fire TV 55-inch 4-Series 4K TV: was $519.99 now $329.99 at Amazon
The picture quality on this 55-inch Fire TV is solid overall, with support for ultra-HD 4K resolution and HDR 10 for better lighting and colours. Plus, access to all major streaming apps is just a button press or voice command away. It's a good option if you need a capable and affordable TV for general everyday viewing.

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Apple AirPods Pro 2 (USB-C): was $249.99 now $168.99 at Amazon
The AirPods Pro 2 are the best-selling earbuds on the planet for a reason, and Amazon's Prime Day sales have the earbuds for their lowest-ever price of $169. You get superb sound quality, top-tier noise cancellation, excellent spatial audio, auto-switching between different Apple devices, and an unlosable case.

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Oral-B iO3: was $99.99 now $59.99 at Amazon
This mid-range toothbrush is a solid pickup while it's 55% off in the early deals ahead of Amazon Prime Day. It doesn't boast many impressive high-end features but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor. Plus, you get a travel case included for free, too.

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Apple Watch 9 (GPS, 41mm): was $399 now $279.99 at Amazon
The excellent Apple Watch 9 is down to a new lowest-ever price at Amazon, offering the perfect opportunity to pick up one of the best smartwatches on the market for cheap. At $279.99, the Apple Watch 9 is a great buy thanks to its powerful S9 SiP chipset, 18 hours of battery life, and gorgeous new display. As always, the latest Apple Watch is packed with the latest health and lifestyle features, which are bolstered significantly by the innovative new double-tap feature. 

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Bissell Little Green Portable Carpet Cleaner: was $123.34 now $81.99 at Amazon
Bissell carpet cleaners are still super-popular and this top-rated Little Green model is on sale for $81.99 for Prime Day. It's a new record-low for this particular model. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, car interiors, and more.

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Xbox Cloud Streaming Bundle at Amazon: was $109.98 now $68.90 at Amazon
This bundle offers you absolutely everything you need to start streaming Xbox games from the cloud, all for a huge $40 off. Combining both the Amazon Fire TV Stick 4K and a month’s free access to Xbox Game Pass Ultimate (for new customers), it gives you everything you need to start streaming AAA titles to your TV, from Forza Motorsport to Starfield. And it even comes with an official Xbox Robot White Wireless Controller.

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TCL 65-inch QM7 QD-Mini LED 4K TV: was $898 now $698 at Amazon
TCL TVs usually offer an excellent blend of performance and affordability – and this QM7 display is no different. It offers brightness-boosting Mini-LED tech at a fraction of the price of other premium displays, as well as other top-end TV features such as 4K resolution support, Dolby Atmos and a smooth 240Hz gaming mode. It's now even better value for money following this $200 price cut for Prime Day.

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Apple iPad 10.9 (2022): was $349 now $299 at Amazon
Apple recently slashed the recommended starting price of the iPad 10.9 to $349 earlier this month, but Amazon has now dropped it even further to a new record low for Prime Day. It's great value for money at this price if you need an all-around tablet. We said Apple's latest base-level tablet is a big upgrade over the previous generation model in our iPad 10.9 review, with a larger Liquid Retina display, a new A14 Bionic chip, improved cameras, USB-C support, and a sleek design.

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Ninja Air Fryer Pro: was $119.99 now $89.99 at Amazon
Ninja is one of the most popular air fryer manufacturers and this is a return to the record-low price for one of its latest and most accessible appliances. The 5-quart capacity drawer is enough to make meals for the whole family, with preset functions for easy air frying, roasting, reheating, and dehydrating. The compact design means it'll comfortably fit on your countertop, too.

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OM System OM-5: was $1,199.99 now $999.99 at Amazon
Our favorite travel camera has dropped below $1,000 for Prime Day – that's a $200 saving. It's a real outdoors camera: robust and lightweight while boasting superb image stabilization so you can comfortably use it handheld on the go. The 20.4MP sensor can produce sharp stills, especially if you pair the OM-5 with one of several excellent lenses available in the micro four-thirds system. The 4K / 30fps video is decent, though we say this is primarily a camera for photographers who can also make use of advanced computational photography modes such as Live ND. Our cameras editor has picked out this deal because it's the lowest price we've ever seen for one of our favorite on-the-go cameras that's barely two years old.

James Pickard
James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

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