Become a TechRadar Insider
Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
The RayNeo Air 4 Pro are down to an all-time low for Prime Day
The RayNeo Air 4 Pro are down to an all-time low for Prime Day, and I couldn't be happier.
71 Prime Day tech deals I'd actually buy with my own money — AirPods, Kindles, TVs, tablets, and more
Here are 71 editor-approved Prime Day tech deals that are worth buying right now, including TVs, Apple devices, headphones, security cameras, smartwatches, and more.
Logitech’s MX Master 3S, our favorite mouse, is the ultimate early Prime Day office upgrade
Logitech MX Master 3S wireless mouse with 8K DPI tracking and ultra-quiet clicks gets a welcome price cut ahead of Amazon Prime Day.
Samsung 24in S30GD ergonomic monitor hits lowest ever price
Samsung 24in S30GD ergonomic monitor with 100Hz LCD screen, Eye Saver and Game Picture mode drops to its lowest ever early Prime Day Price.
Skip the wait for Prime Day — Apple's latest AirTag is already at a record-low price
Save on a single or a pack of four
I’ve tested more than 20 soundbars, but these 4 affordable models are my picks for cinematic sound on a budget — including ultra-cheap all-in-one bars and awesome Dolby Atmos options
These 4 soundbars I tested deliver exceptional quality without forcing you to break the bank — with ultra-cheap options and budget-friendly Dolby Atmos alternatives.
Paramount+ costs less than $1 a month for a limited time — don't wait on this one
Pick up Paramount+ for under $2 for two months with this limited-time streaming deal, and unlock Taylor Sheridan's TV universe for less.
Amazon Prime Day treadmill deals to beat all sorts of crazy weather
The last 24 hours of heatwaves and rainstorms has me considering giving up running outdoors and getting a treadmill.
