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Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
I can't use asymmetrical gaming controllers — here's what I'd recommend instead, along with some other favorites
Some of my favorite third-party gaming controllers could be the ones to watch this Prime Day
Amazon Prime Day home office deals 2026
Prime Day I'm tracking the top deals for staying productive in the office and at home you can get right now.
This HP laptop is Amazon's best-selling Windows notebook but please don't buy it or you will sorely regret it
Prime Day Even with a 37% discount, this N100-based HP laptop just doesn’t deliver the goods
71 Prime Day tech deals I'd actually buy with my own money — AirPods, Kindles, TVs, tablets, and more
Here are 71 editor-approved Prime Day tech deals that are worth buying right now, including TVs, Apple devices, headphones, security cameras, smartwatches, and more.
This Nespresso Vertuo Pop Prime Day deal is ideal for kick-starting your coffee machine journey
The Nespresso Vertuo Pop is one of the cheapest entry-level coffee machines so far this Prime Day.
With GTA 6 pre-orders coming, here are some PS5 and Xbox gaming accessory upgrades that I'd recommend as someone who tests hardware for a living
As a gaming hardware expert, these are the areas I'd recommend upgrading in your setup alongside bagging a GTA 6 pre-order this week
The Nintendo Switch 2 just got an absurd Prime Day discount, but you won't find it on Amazon
Woot has swooped in with the ultimate Amazon Prime Day Nintendo Switch 2 deal.
The Samsung S95F is easily one of the best OLED TVs for bright rooms I've tested, and it's hit a record-low price ahead of Prime Day — perfect timing for a World Cup upgrade
If you want an OLED TV for a bright room, maybe to watch the World Cup, then you can't get much better than the Samsung S95F.
