Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
The retro Acemagic X3 mini PC packs Ryzen 7 power and USB4 support behind its NES-like console styling.
Geekom's AX8 Max proved to be an top office pick in our tests, combining Ryzen 7 performance, upgradeable RAM, dual multi-gig LAN, and fast USB4 connectivity.
Amazon's launched an early sale ahead of October's Prime Day. Here's the affordable gear I recommend from productivity-boosting gadgets to ergonomic essentials.
Exquisite builds, clever engineering, uncompromising utility. I hand-picked the premium desk accessories for creating a stylish professional workspace.
Amazon has announced that its Prime Big Deal Days sale is coming back on October 6 - 7, 2026, with 48 hours of deals available exclusively for Prime members — here's all the info and what to expect.
Prime Day's over, but this deal isn't. We used this MSI portable display for IT management and creative tasks and it's absolutely brilliant.
Prime Day Amazon's sale has ended, but this office gear is still discounted for now.
While Prime Day is over, Best Buy's competing Tech Fest sale is still live, and I'm rounding up the best deals on TVs, AirPods, laptops, smartwatches, and more.
