Amazon Prime Day camera deals 2024: best bargains still available GoPro, Canon and more

Canon EOS R8: was $1,499 now $1,199 at Amazon
When the Canon EOS R8 was launched in April 2023, we said that you won't find a better full-frame camera for the price. Well, $300 has been slashed off that launch price and the EOS R8 can be had for just £1,199 at Amazon on Prime Day – its lowest price yet. If you want Canon's smallest ever full-frame camera with a lens, there'e also an excellent value 24-50mm bundle which is now just $1,349 (was $1,699). We think the EOS R8 is a fine balance of features and of value. You miss out on in-body image stabilization and the smaller battery means poorer battery life versus the pricier EOS R6 II, but you get the same 24MP full-frame sensor and excellent tracking autofocus performance in what is a considerable cheaper camera. And thanks to Prime Day, it's cheaper than ever.

GoPro Hero 12 Black: was $399.99 now $299 at Amazon
It's a double whammy of GoPro deals, as the leading action cam maker has also slashed the price of its latest flagship model, the Hero 12 Black. The incremental update of the Hero 11 Black has a few pro-focused improvements such as dual channel audio, but most the headlines are the same: 5.3K at 60 fps for twice as long as the Hero 11 Black (about 70 minutes), and up to 240 fps at 2K. Its HyperSmooth AutoBoost technology enables award-winning stability while participating in rigorous activities like skiing, skating, and biking. This offer at Amazon drops the action camera we gave 4.5 stars out of five in our GoPro Hero 12 Black review to a record-low price.

Price check: $299 at Best Buy

OM System OM-5 was $1,199.99 now $999.99 at Amazon
Our favorite travel camera has dropped below $1,000 – that's a $200 saving. It's a real outdoors camera: robust and lightweight, while boasting superb image stabilization so you can comfortably use it handheld on the go. The 20.4MP sensor can produce sharp stills, especially if you pair the OM-5 with one of a number of excellent lenses available in the micro four thirds system, while 4K / 30fps video is decent, though we say this is primarily a camera for photographers who can also make use of advanced computational photography modes such as Live ND. We've included this deal, which you can also pick up at Adorama, because it's the lowest prices we've ever seen for one of our favorite on-the-go cameras that's barely two years old.

Price check: $999 at Adorama  

Miofive S1 dash cam: was $95.99 now $67.20 at Amazon
We rank the Miofive S1 as one of the best dash cams for a double-digit price, and it's now available in a variety of bundles at Amazon, and this standard bundle has a 30% discount voucher making the S1 even better value. The tiny dash cam boasts crisp 4K video in day at night, built-in GPS and speedy video transfer with 5GHz Wi-Fi. Sadly video frame rates are limited to 30fps whatever resolution you shoot at, but for the money you'll struggle to find a better or more reliable dash cam. If you'd like a rear 4K dash cam thrown in too, there is a $40 voucher that drops the Miofive S1 Ultra from $169.99 to $129.99 at Amazon – that's unbeatable value.

Insta360 Ace Pro was $449.99 now $349.99 at Amazon
What do you do to muscle in on the action camera market dominated by the big players GoPro and DJI? Go big or go home, and Insta360 went big with the Ace Pro – the first camera of its kind to shoot 8K video. Best-in-class video resolution isn't the only area that Insta360 delivered. The Ace Pro has a handy 2.4-inch flip-up screen and slow motion 4K video ably supported by excellent stabilization. Besides being a little bulky compared to rivals, it was the asking price that was the main detractor from the Ace Pro. That's somewhat of a moot point now on Prime Day, given $100 has been slashed off the price of the Insta360 Ace Pro, that's a decent discount for a camera less than a year old.

DJI Mini 3 Fly More Combo: was $719 now $593 at Amazon
Alongside the amazing DJI Mini 3 drone, this combo also comes with the highly-rated DJI RC, a remote controller that delivers an exceptional operating experience for DJI drones. It has a lightweight body, FHD display, and an impressive battery life. Controlling the drone is a breeze thanks to the dual-spring control sticks. The deal also includes 3 batteries for a total of 114 minutes of flight time. DJI drones might well be facing a US ban, but nothing is for certain just yet and for now the Mini 3 remains available to buy. Don't need the extra batteries? You can also pick up the regular RC bundle for just $455 at Amazon although you should know that on Prime Day it was $429.

Nikon Z6 II: was $1,996 now $1,596.95 at Amazon
This Nikon Z6 II deal was on the cards ever since Nikon launched the Z6 III. The third-gen model is a big update, but the Nikon Z6 II remains an excellent all-rounder that's superb for stills and video, and it's better value to boot. The 24MP full-frame mirrorless camera built on the original Z6, bringing a second card slot, improved autofocus, and quicker burst shooting modes. It was a $100 cheaper during Memorial Day, but if you missed that deal then $400 off is still a bargain.

Prive check: $1,596.95 at Adorama

Canon EOS R5: was $3,899 now $2,899 at Amazon
Canon's best-ever camera for photography is now available for just $2,899 at Amazon. It's now $1,000 cheaper than at launch. For less than $3,000 you get a full-frame sensor with 45MP still pictures, superb autofocus, and one of the best in-body image stabilization performances. It's an all-round pleasure to shoot with. It's also apt for video, being one of the first hybrid cameras to unleash 8K video, while its 4K video (which has frame rates up 120p) is excellent, too. 

Panasonic Lumix G100 was $747.99 now $574.95 at Amazon
An oldie but a goodie, the Lumix G100 was a neat vlogging camera when it launched in 2020, delivering superb 4K video and vlogging-friendly features such as Nokia's Ozo voice tracking audio. Effectively a shrunk-down Lumix G85, the G100 has a 20MP micro four thirds sensor with five-axis image stabilization, plus neat features like frame markers to let you preview various different aspect ratios for uploading to social media. This deal includes the compact 12-32mm lens. 

OM System Tough TG-7: was $549.99 now $499.99 at Amazon
We don't see many new waterproof cameras these days, but OM System went ahead and updated the best one available, the TG-6, with the TG-7. In all honesty, it's a minor update that adheres the line to today's standards that demands USB-C connectivity for charging, but otherwise the core features remain: a 12MP sensor, 25-100mm F2.0-4.9 lens with macro focusing, plus IPX8-rated waterproofing up to 15m. However, the TG-6 is discontinued, and with this TG-7 deal the price has returned back to where it was in the previous generation. This is a camera that can go places and do things you wouldn't do with your smartphone and well worth a look, and it's available at this price in red or black. 

Price check: $499 at Adorama

Leica SL2 body only: was $6,995 now $4,094.95 at Amazon
Most professional photography cameras are made in Japan, but Leica is a German brand with an altogether different take, a distinct minimalist design ethos. That doesn't mean the SL2 is lacking: it's packed with a 45MP full-frame sensor, competitive features and is part of the L-mount alliance with a huge choice of lenses for all budgets, including those from Leica, Panasonic and Sigma. The SL2 has been replaced by the Leica SL3 so now is the time to get a great deal before the inventory runs dry.

Nikon D780: was $2,296.96 now $1,596.95 at Amazon
Nikon is now focusing attention on its mirrorless cameras, but there's still very much a case for Nikon DSLRs in 2024, especially when there are deals this good: Amazon has slashed $700 off the 24.5MP Nikon D780, which is its lowest-ever price. The D780 is Nikon's most modern DLSR and a fantastic full-frame all-rounder, combining great image quality, a weather-proof build, superb battery life and modern autofocus skills. You'll miss out on in-body image stabilization by opting for a DSLR over a mirrorless model like the Z6 II (see deal above), but having used these cameras extensively I can tell you there's a case for both DSLR and mirrorless. You can also get the D780 with the 24-120mm f/4 lens for $2,096.95 at Amazon, again that $700 off.

Olympus M.Zuiko Digital ED 30mm f/3.5 Macro Was $349.99 now $199.99
If that OM-5 camera deal took your interest, you could use the $200 saving to pick up this fantastic Olympus M.Zuiko Digital ED 30mm f/3.5 Macro lens, which has cropped up for the same sale price as Prime Day a year ago. If you're keen to explore the macro world, then micro-four-thirds system and in particular the Olympus 30mm F3.5 macro is a perfect lens to start out with, especially now it’s sub $200. Its maximum 2.5x magnification means you can photograph the tiny world at 250% its actual size, and the effective 60mm focal length means this compact lens also doubles up for portraiture nicely, too. 

Price check: $199.99 at Adorama

Sony Alpha a7 IV: was £2,400 now £1,869 at Amazon
Record low: We rate the Alpha a7 IV as the best mirrorless camera for most people right now - mainly because it's a superb hybrid body that performs for both stills and video. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest-ever price at Amazon UK thanks to the combination of an upfront discount and £210 coupon.

GoPro Hero 11 Black was £399 now £249 at Amazon
Given the similarities between the GoPro Hero 11 Black and its successor, the Hero 12 Black, it's safe to say that the former action camera is among the very best action cameras money can buy in 2023 – and it's available for a record-low price at Amazon right now, making it one of the best camera deals this Amazon Prime Day. The Hero 11 Black builds on the Hero 10 Black's already impressive foundations with a square 1/1.9in sensor (making it ideal for vertical videos), a HyperView digital lens, and a longer-lasting Enduro battery.

Price check: £249.99 at Currys

Canon EOS R50 content creator kit: was £949.99 now £749 at Amazon 

The Canon EOS R50 is a cracking mirrorless camera for those  wanting a stepping stone to improving their photography. Our in-depth review describes the R50 as "a great first camera as it’s so user friendly and aimed at beginners." It's also a superb video tool for vlogging newbies, especially in this content creator kit which includes the 18-45mm lens, microphone and remote grip with built-in tripod. You get the The light and compact body makes it perfect for taking anywhere is particularly great for taking on holiday. It's a compact and brilliant mirrorless camera that is an ideal next step for those wanting to raise their game from phone photography. At this price which includes a lens, there's no better time to get your first DSLR.

GoPro Hero 12 Black: was £399.99 now £289.99 at Amazon
We just had to include this superb deal for the latest Hero 12 Black model too – it's the lowest-ever price for GoPro's latest flagship model. It might be just an incremental update of the Hero 11 Black with similar headlines: 5.3K at 60 fps for twice as long as the Hero 11 Black (about 70 minutes), and up to 240 fps at 2K, but there are pro-focused improvements too, such as dual channel audio). You also get GoPro's HyperSmooth AutoBoost technology for award-winning stability while participating in rigorous activities like skiing, skating, and biking. This offer at Amazon drops the action camera we gave 4.5 stars out of five in our GoPro Hero 12 Black review to a record-low price.

Price check: £299 at Currys

Nikon Z f: was £2,499 now £1,842 at Amazon
In the Zf, Nikon has created a true Fujifilm alternative for retro fans, and it's cheaper than it has ever been. There's around £650 off for the body only at Amazon UK for the full-frame stunner whose appeal is more than skin deep. It boasts a superb 24.5MP sensor with Nikon's best-ever in-body image-stabilisation plus some unique features for Nikon such as a black and white dial and neat manual focus assist tools that particularly come in handy for Nikon fans adapting their old lenses to match the Zf aesthetic. This deal doesn't quite match the record low £1,742 on Prime Day 2024, but it's still the best price on the web. 

Price check: £2,149 at WEX

OM System Tough TG-7: was £499.99 now £409.73 at Amazon
We don't see many new waterproof cameras these days, but OM System went ahead and updated the best one available, the TG-6, with the TG-7. In all honesty, it's a minor update that brings the line to today's standards that demand USB-C connectivity for charging, but otherwise the core features remain: a 12MP sensor, 25-100mm F2.0-4.9 lens with macro focusing, plus IPX8-rated waterproofing up to 15m. However, the TG-6 is discontinued, and with this TG-7 deal the price is returning back to where it once was. The record low price over the Prime Day period was £384, but we'd still pick up this tough compact at this latest price. This is a camera that can go places and do things you wouldn't do with your smartphone and well worth a look. 

Price check: £499 at Park Cameras

Canon EOS R100 with RF-S 15-45mm lens: was £669.99 now £447.99 at Amazon
Canon's cheapest-ever mirrorless camera the EOS R100 is at a record-equalling low price with the 15-45mm kit lens, for under £500. If you don't need a lens, you can snap it up for £399 at Amazon – which again makes it the cheapest way to get into the Canon RF-mount ecosystem. This APS-C format DSLR-style camera is the smallest and lightest in Canon's line up, and packs the same 24MP sensor as many of its pricier siblings. However, its fixed rear screen is not touch sensitive which will take some adjusting to if you're stepping up from a smartphone. 

Nikon D7500 with AF-SDX NIKKOR 18-140 VR lens: was £1,289 now £930 at Amazon
Save £359: Nikon's all-rounder DSLR with 24MP APS-C sensor has a huge price cut on Amazon, and is also available body only for £749.99 via the same link. One of the most capable DSLRs for enthusiasts, the D7500 packs a 3.2-inch LCD, 8fps burst shooting and super impressive high-ISO performance. If you still like DSLR over mirrorless, this is a real bargain now for one of the few remaining DSLRs still available new. 

Price check: £1,099 at Nikon

Canon EOS R5: was £3,103.07 now £2,700 at Amazon
Canon's best-ever camera for photography is now available for almost its lowest ever price on Amazon UK: just £2,700 for the body only. It's a mega deal way over £1,000 cheaper than the EOS R5 launch price. For less than £3,000 you get a full-frame sensor with 45MP still pictures, superb autofocus, and one of the best in-body image stabilization performances. It's an all-round pleasure to shoot with. It's also apt for video, being one of the first hybrid cameras to unleash 8K video, while its 4K video (which has frame rates up 120p) is excellent, too. 

Nikon Z 5 with Z 24-200mm lens was £2,089 now £1,499 at Amazon
Nikon's entry level full-frame mirrorless camera can be had for just £896 but this deal with the 24-200mm lens caught our eye. The lens is your one-stop travel lens and an excellent pairing with one of the cheapest full-frame cameras on the market full stop. The Z5 doesn't shoot as fast as pricier models like the Z6 II, while its 4K video is cropped, but it's a solid camera for stills thanks to the excellent 24MP full-frame sensor, solid AF, a rugged body, and full-weather sealing. Overall, the Z5 an absolute bargain for those curious about upgrading to a full-frame mirrorless camera, and in this deal it comes with the only lens you might ever need. Check out our Nikon Z5 review for more info.

Canon EOS R6 Mark II was £2779.99 now £1,869 at Amazon
£910 off: There's a whopping four-digit discount on the superb EOS R6 Mark II hybrid – Canon's mid-range full-frame mirrorless camera. Sitting below the EOS R5, it packs a 24MP sensor with in-body image stabilization, snappy autofocus skills and impressive video recording capabilities. This deal price is the lowest we've ever seen for a camera that we awarded 4.5 stars in our full review. The low price of £1,789 is no longer available, but the current price isn't much higher. 

Panasonic Lumix S5 with 20-60mm lens: was £1,399 now £999 at Amazon
Compact yet capable, the Lumix S5 is a fantastic full-frame hybrid for enthusiasts who like to shoot a mix of sharp stills and 4K video, launched in 2020. If you don’t have L-Mount glass already, this deal adds the useful Lumix S 20-60mm f/3.5-5.6 lens to the equation, and the combination is just £1,000. In testing, we found it a nicely sized option that pairs perfectly with the Lumix S5 for travel and everyday shooting.

Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.