Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Black Friday MacBook Air deals 2024: these savings have me walking on air
Get your hands on a MacBook Air for record-low prices thanks to Black Friday sales at Amazon, Best Buy, Walmart, and Curry's.
Siri may not match ChatGPT's conversational skills until 2026, new iOS 19 rumors predict
Apple is preparing a huge upgrade to Siri to make it more like ChatGPT, but it won’t land until 2026.
Apple just confirmed its annual Black Friday shopping event, and it's all about gift cards
Though, you're likely better off looking at Amazon
Apple EarPods USB-C review: sleek, stylish, yet sonically unremarkable wired earbuds
Apple hasn't served up a sensational pair of in-ears here, but it’s hard to overlook their tempting low price.
Black Friday iPhone deals 2024: lives sales on iPhone 15 Pro, iPhone 14, and more
Updated We've highlighted the best Black Friday iPhone deals of 2024, including deals on iPhone 16 and iPhone 15 models.
Hurry! AirPods Pro 2 hit new record-low price – but you only have hours to get this Black Friday deal!
AirPods Pro 2 for just $159 is incredible value – and they're at their lowest in the UK, too
Your Apple Watch will soon get a new award to keep you active through the holidays
A new Apple Watch award recognizes your ability to close your rings over the months and years.
We just got another hint that the Apple iPhone SE 4 is landing in March 2025
Previous rumors have pointed to a March 2025 launch for this phone, and now another analyst has weighed in.
Best dictation software of 2024
Updated We list the best dictation software, to make it simple and easy to record speech on your desktop or mobile device.
New trailer for The Studio looks like Apple TV Plus' star-studded cringe comedy response to HBO's superhero satire series The Franchise
The first trailer for The Studio, a new Apple comedy series starring Seth Rogen, will shine a tragicomedy-based light on the corporate world of movie making.
