Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The best computer 2024
By John Loeffler last updated
Tired of your chunky old desktop? It might be time to get yourself one of the best computers, handpicked by our PC experts.
The best all-in-one computer in 2024
By Christian Guyton last updated
Updated It can be hard to choose the best all-in-one computers in 2024. Fortunately, we're here to bring you only the top picks.
Apple is currently levelling up Siri’s ‘onscreen awareness,’ enabling it to interact with your screen
By Kristina Terech published
Apple's new “onscreen awareness” feature could make Siri more intuitive, helping it interact with what’s on your screen for faster, smarter responses.
Black Friday iPhone deals 2024: best early sales on iPhone 16, iPhone 15, and more
By Axel Metz last updated
Updated We've rounded up the best early Black Friday iPhone deals, with offers available on the iPhone 16, iPhone 15, and more.
A new dawn for Mac gaming? Apple's M4 Mac mini uses hardware-accelerated ray tracing
By Isaiah Williams published
While the ever-growing game library on Mac devices was convincing enough, the new M4 Mac mini’s capabilities reinforce the idea that Apple is taking gaming seriously this generation.
Your Mac’s menu bar will finally get a weather widget in macOS Sequoia 15.2 – plus these Apple Intelligence features
By Kristina Terech published
Apple's latest developer beta for iOS 18.2 and macOS Sequoia 15.2 tests a new Menu Bar Weather widget and Apple Intelligence features.
The smart glasses battle heats up – Apple and OpenAI tipped to be working on Meta-rivaling wearable
By Alex Blake published
Both Apple and OpenAI are rumored to be working on their own smart glasses that could rival Meta’s best efforts.
Apple is adding 3 more useful upgrades to your iPhone with iOS 18.2 – including a Camera Control boost
By David Nield published
iOS 18.2 is currently in its developer beta testing stage, and more of its unannounced features are showing up.
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