Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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By Mackenzie Frazier published
The best Airpods deals are right here in this guide with the best AirPods sales and prices that are available online.
iPhone 16 Pro Max: a new button, improved cameras, a bigger screen, and more
By Axel Metz last updated
Updated The iPhone 16 Pro Max has landed, with a bigger screen, a new button, and numerous other upgrades.
iPhone 16 Plus: price, Camera Control, Apple Intelligence features, and everything you need to know
By Jamie Richards last updated
Updated The iPhone 16 Plus is here, bringing new buttons, redesigned cameras, and Apple Intelligence to Apple's battery life champion.
The iPhone SE 4 and next iPads could bring significant 5G and Wi-Fi changes – here’s why
By Alex Blake published
Apple devices could get quicker 5G and Wi-Fi connectivity as soon as 2025, a new report has claimed.
iPhone 16: price, cameras, Apple Intelligence features, and everything you need to know
By Axel Metz last updated
Updated The iPhone 16 boasts new buttons, new software, and a redesigned camera bump. Here's everything you need to know about the new Apple phone.
Want to try an early look at Apple Intelligence? Apple just dropped the public betas for your iPhone, iPad, and Mac
By Jacob Krol published
Apple is now rolling out the first public betas for the iPhone, iPad, and Mac that let anyone give the early Apple Intelligence features a try.
Take note, Apple – Huawei’s new tablets come with a keyboard in the box
By Jamie Richards published
Huawei has launched two new tablets, the flagship MatePad Pro 12.2 and the “younger generation”-focused MatePad 12 X.
This iOS 18 Messages bug could cause you to lose an entire conversation
By James Rogerson published
An iOS 18 bug can cause the Messages app to repeatedly crash when users share Apple Watch faces.
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