James Dening is the Vice President and Digital Worker Evangelist at Automation Anywhere. James originally trained and worked as a software engineer, before moving into sales. Most recently, James was a member of the leadership team at XLN Telecom and a board member leading all commercial activities at Red Gate. Before that he set up several retail and telecoms start-ups – two of those companies continue to operate under new management. Prior to that, James held a variety of sales and leadership roles in the software and telecoms industries before serving as Head of Sales for Amazon UK, leading their B2B sales activities.