Tiago Vila Verde

Tiago Vila Verde is the Head of Analytics at Mediasmart.

Since he was a kid, he was passionate about optimization. He has always enjoyed the process of improving results with the available resources. He found my spot in the web analytics sector, an industry in which he found the perfect scenario to generate value while having fun at the same time. As for every analyst, data is his best friend. Throughout his career, he has been analyzing results on a daily basis, to transform numbers in actions for improvement. He has experience with different channels - search, social, display, email - and in the last few years he had specialized in mobile. Besides his work at mediasmart, he teaches Campaign Optimization in the IEDGE Business School.