Early Black Friday phone deals in Australia 2024: prices slashed on Samsung, Google and Apple smartphones

Three phones stacked atop eachother
(Image credit: Samsung, Apple)

Black Friday deals are set to kick off through the final stretch of November, with smartphones from every major brand expected to have prices slashed over the course of the sales event, with even more discounts to follow on 'Cyber Monday'. We're starting to see some exceptional deals appear here and there.

Most of the deals will be reserved for older smartphones released in 2023 and earlier, along with budget and mid-range smartphones. That being said, we are expecting price drops across the Samsung Galaxy Z Fold 6 and Z Flip 6 devices, along with the Samsung Galaxy S24 range (which debuted in January and will likely be followed-up in three months) and perhaps the odd iPhone 16 sale. The Google Pixel 8 and 9 series devices may also see some big price drops.

We’ll be checking in with the biggest retailers from Amazon to JB Hi-Fi over the rest of November and into Cyber Monday, so bookmark this page and check back in now and again if you’re on the lookout for a new smartphone at a discounted price.

Black Friday phone deals: Quick links

Best early Black Friday 2024 phone deals

Google Pixel 8a 5G (128GB)
Google Pixel 8a 5G (128GB): was AU$849 now AU$647 at JB Hi-Fi

Save AU$202

Google's cheap entry-point Pixel smartphone of 2024, the Pixel 8a, has received a discount in the lead-up to Black Friday, making it a particularly attractive smartphone to pick up if you don't want to go over the AU$1,000 price point. The Obsidian, Porcelain, and Bay coloured devices are all discounted from JB Hi-Fi, each offering Google's brilliant array of cameras, the Tensor G3 chip, and 128GB storage capacity. We loved the phone in our review and it earned a Techradar Recommends seal of approval, though the battery life isn't great and it is underpowered compared to Snapdragon-powered alternatives.

Oppo  Reno12 5G (256GB)
Oppo Reno12 5G (256GB): was AU$799 now AU$647 at Amazon

Save AU$152

A budget to mid-range smartphone that gives the Google Pixel 8a a run for its money, the Oppo Reno 12 is well worth considering if you want a cheap handset with tonnes of power but don't want to spend too much. It comes with a Dimensity 7300 CPU and is underpinned by 12GB RAM, with the model on sale boasting 256GB storage capacity. We liked the phone in our review of it, though the design could be seen as a little cheap, its AI features are slow, and there's quite a bit of bloatware.

Samsung Galaxy S24 Ultra (256GB)
Samsung Galaxy S24 Ultra (256GB): was AU$2,187 now AU$1,787 at JB Hi-Fi

Save AU$400

Samsung's flagship smartphone has received an attractive price drop in the lead-up to Black Friday. For a limited time, you can score a huge 24% off the 256GB model Samsung Galaxy S24 Ultra in Titanium Grey. We may yet see the price drop even more in November and there's no guarantee that this deal will stick around for long. All colourways of the 256GB model are discounted, but not the 512GB and 1TB models.

Google Pixel 9 Pro XL (128GB)
Google Pixel 9 Pro XL (128GB): was AU$1,847 now AU$1,447 at JB Hi-Fi

Save AU$400

Only having been revealed back in August, the Google Pixel 9 Pro XL is already discounted, making it exceptionally attractive, particularly if you want the best non-foldable Pixel. The 9 Pro XL comes with the Tensor G4 chip and Google's latest suite of AI features for a phone, along with a gorgeous screen and a brilliant array of cameras. In our Google Pixel 9 Pro XL review, the phone received a Techradar Recommends seal of approval, though we weren't too thrilled about the high price. With a discount however, it's hard to turn away from. Only the Pixel 9 Pro XL is available from JB Hi-FI with the 128GB option and as such is the only one with this low price, however 256GB, 512GB and 1TB options across all colourways are also discounted.

Samsung   Galaxy S24 FE 5G (128GB)
Samsung Galaxy S24 FE 5G (128GB): was AU$1,087 now AU$987 at JB Hi-Fi

Save AU$100

The Samsung Galaxy S24 FE was released October 2024 as a cheap entry-point to the Galaxy S24 range of devices, featuring the brand's Galaxy AI suite of features and a gorgeous sharp display. In Techradar's review of the device, we loved its long battery life, strong performance and gorgeous display, though we thought that the iPhone-like design probably won't be a winner for everyone and that some of the phone's best features are hidden away.

Samsung Galaxy Z Fold 6 (128GB, pink)
Samsung Galaxy Z Fold 6 (128GB, pink): was AU$2,749 now AU$2,330 at Amazon

Save AU$419

Despite only being revealed in July 2024, the Samsung Galaxy Z Fold 6 has been no stranger to discounts, and the pink 256GB model is currently discounted by 15%. It’s an attractive deal if you want a large phone that was launched relatively recently, and it features a powerful array of cameras and brilliant processing power. There’s no guarantee that the deal will last long and there may be larger discounts as we approach Black Friday.

Apple iPhone 15 Pro Max 512 GB, Blue Titanium
Apple iPhone 15 Pro Max 512 GB, Blue Titanium: was AU$2,197 now AU$1,838 at Amazon

Save AU$359

In a strange turn of events, the iPhone 15 Pro Max 512GB model (in Blue Titanium) is actually cheaper than the identical 256GB model. This is Apple's best phone of 2023, and although it's a year old now, it's still absolutely worth picking up if you don't care about having the latest and greatest device. We loved the phone in our review, awarding it a Best In Class seal of approval.

Apple iPhone 15 Pro 512GB, White Titanium
Apple iPhone 15 Pro 512GB, White Titanium: was AU$2,129 now AU$1,703 at Amazon

Save AU$426

The iPhone 15 Pro was TechRadar's recommended best phone for most people in 2023, only to be replaced by the iPhone 16 Pro just two months ago, but despite now being a year old, it's still a great phone. It's fitted with a gorgeous display and some of the best cameras you can get on a smartphone, and in a strange turn of events, the 512GB model is currently cheaper than the 256GB model on Amazon. The phone received a TechRadar Recommends seal of approval in our review.

Samsung  Galaxy A55 (Awesome Navy)
Samsung Galaxy A55 (Awesome Navy): was AU$699 now AU$647 at Amazon

Save AU$52

Samsung's budget handsets are excellent, and the Galaxy A55 is such a nice smartphone that it sits well beside the Galaxy S24 range – and with more than AU$100 slashed from the price of the Awesome Navy model, it might be time to pick this phone up if you're after an affordable phone. It's not the lowest price we've ever seen for the handset (we've previously seen it as low as AU$543) but it's still a nice price to pay for one of 2024's best phones. Just keep in mind we may yet see it cheaper.

Nothing  Phone (2a)
Nothing Phone (2a): was AU$599 now AU$505.26 at Amazon

Save AU$93.74

A competitively-priced Android smartphone with a distinctive and attractive style, the Nothing Phone (2a) offers up fairly great performance if you're shopping below the mid-range point. The phone received our TechRadar Recommends seal of approval in our Nothing Phone 2a review.

Apple iPhone 14 Plus 512GB
Apple iPhone 14 Plus 512GB : was AU$1,797 now AU$1,647 at JB Hi-Fi

Save AU$150

Though the iPhone 14 Plus is now two generations old, don't be too worried about ongoing software support. The iPhone 14 Plus is expected to be supported until 2029, making it a fairly decent purchase if you want a large phone with a nice screen without spending too much. The 512GB model is currently discounted across all colourways, but not other storage options

Apple iPhone 13 128GB
Apple iPhone 13 128GB: was AU$877 now AU$747 at JB Hi-Fi

Save AU$130

The iPhone 13 is expected to be supported until 2028, and although it's now three generations old, it's a welcome option as an entry-point and affordable way to get into the Apple ecosystem. The cameras and display may seem a little dated compared to newer iPhones, and perhaps you'll have Dynamic Island envy, but it's a nice price that's only just above the cost of a new iPhone SE at AU$719.

More Black Friday deals


Black Friday phone deals 2024: FAQs

iPhone 15 Pro review front flat angled handheld

(Image credit: Future | Alex Walker-Todd)

When will the best Black Friday phone deals start in 2024?

Black Friday deals go live from midnight (12am) AEDT on Friday, November 29, 2024. As we approach the day however, we do expect mobile carriers and manufacturers to either start deals early, or at least drip feed us information as to what to expect.

If you’re after a phone deal for Black Friday, you may not want to wait that long. Phone makers and mobile carriers love to offer great deals before the official start of Black Friday, so if you have your eye on something with a price drop, it may be wise to jump on it right away.

Where will the best Black Friday phone deals be?

We'll be rounding up all the best Black Friday phone deals right here on this page, so bookmark it and check in regularly for recommendations. As a quick overview, here are the retailers that we're expecting to feature the best phone deals up through Black Friday.

Amazon: hot deals year round set to get even better for Black Friday
eBay Australia: a one stop shop for a lot of hot offers
JB Hi-Fi: gift cards with big-ticket phones, and discounts on others
Optus: trade-in deals and free devices
Telstra: trade-in deals on Australia's largest mobile network provider

What Black Friday phone deals do we expect to see in 2024?

For Black Friday phone deal hunters, there is good news and bad news. The good news is that there are plenty of deals, and almost every phone you can imagine goes on sale somewhere.

But if you're an iPhone fan, the bad news is Apple devices rarely see great discounts, although some mobile carriers do offer deals in return for signing up to a long contract agreement. In fact, the best deals you'll find will likely be part of a contract agreement, but if you were already shopping for service, make the carrier give you a Black Friday phone deal.

Smaller phone makers like Motorola are more likely to offer discounts than Samsung, which just launched a new foldable family, and Apple, which keeps its prices steady. Google has also been known to drop the price on Pixel phones for Black Friday in the past. Third-party retailers will be a good bet too, including The Good Guys and JB Hi-Fi.

Last year’s best Black Friday phone deals

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Zachariah Kelly
Staff Writer

Zac has been in the tech writing game for six years, having previously written for Gizmodo Australia, Canstar Blue, and The Daily Mail Australia (with articles on Nine, Junkee, Kotaku Australia and Lifehacker Australia). He’s a huge nerd with a deep passion for technology. While his main focus at TechRadar Australia is phones, monitors and peripherals, he also has a deep interest in the growing Australian EV landscape. Outside of Techradar, Zac’s a Headspace (a youth mental health organization) volunteer and an avid gamer. 

With contributions from