Black Friday TV deals in Australia 2025: deals to expect on LG, Samsung, Sony and more

We're only days into the 2025, but before you know it, Black Friday TV deals will be upon us. That's exciting stuff if you ask us, as Black Friday is regularly a fantastic time to snap up a new television, with retailers often slashing thousands of dollars off prices of some of the best TVs.

Of course, it's clearly way too early to accurately guess which screens will see discounts later this year or even how big the discounts will be. But based on our years of experience here at TechRadar, we're confident we can make some logical assumptions. The particularly exciting factor for us this year is that we should see discounts on new TVs that are yet to be released in Australia, including new OLED models from LG and stunning new Samsung QD-OLEDs.

Plus, we should also see some terrific savings on some of the best soundbars, which you can pair with your shiny new screen to bring the cinema experience into your home.

Below you can find our Black Friday TV deal predictions for 2025, along with extra information including the all-important dates and some of the standout deals we saw in 2024.

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Black Friday TV deals 2025: Our predictions

2024 presented some incredible Black Friday TV deals and so we expect much of the same in November 2025. The main thing we noticed was the sheer variety of screens that received significant savings. Naturally, there were discounts on flagship sets from the likes of LG, Samsung and Sony, but mid-range models from Hisense and TCL – both of whom are fast becoming genuinely worthwhile and affordable alternatives to the bigger hitters – also had chunks of cash swiped from their list prices.

LG - At CES 2025 we saw new TVs unveiled from Samsung and LG, both of which are introducing new, exciting technology in a bid to vastly improve picture quality and overall performance. The LG G5 OLED will arrive in the next few months (an actual release date has yet to be revealed) and with it, will introduce a new four-stack OLED panel with claims of much-improved overall brightness. We'll of course save judgement for when we can go properly eyes-on with it ourselves, but considering the LG G4 was one of the standout screens from 2024, we have high hopes that its successor will perform even better. That means it will be a screen we'll be keeping a particularly close eye on in the Black Friday sales in Australia this year.

Samsung - To be honest, we didn't see that many discounts on Samsung screens during the previous Black Friday sales, and the ones we did see, weren't necessarily all that groundbreaking. But, we can still hope that the company's new screens for the year ahead will still receive a discount. The S95F will be the flag bearer for 2025 and the successor to the sublime S95D. Perhaps the biggest feature of the S95F is the second-generation of Samsung's OLED Glare Free technology that eliminates virtually all reflections from the screen. The first-gen version performed well, but it did have an effect on black levels, leaving them as more of a grey rather than inky deep black that we expect from OLED screens. Our early impressions of the new version are much more positive. We don't yet know how much the S95F will cost when it's released, but we'll be keeping our fingers crossed for a four-figure discount come Black Friday.

Sony - We're not sure if Sony is going to be releasing any new TVs in 2025. The company didn't unveil anything at CES in January, but it usually holds out until around March to lift the lid on anything new. We didn't see many discounts last year, but that could mean 2024 TVs, including the Bravia 8, may be in line for some savings later this year. Watch this space.

Hisense & TCL - Hisense and TCL TVs did receive stunning discounts during the previous Black Friday sale, and given their models could already be deemed affordable, it made them even easier to recommend with AU$1,000+ knocked off their price. We don't yet have any concrete details as to what new models we can expect this year, but if the current crop of screens is still in production come Black Friday 2025 – such as the TCL C855 or Hisense U8N and U7N – we'll be hoping to see their prices plummet dramatically.

Black Friday TV deals: best deals from 2024

We did see a deluge of TV deals during the previous Black Friday sales in Australia, with some savings approaching AU$2,000, which is frankly incredible. We of course have many months to wait and see if 2025 delivers in the same vein, but to wet your appetite, we've picked out some of our favourites below.

LG CineBeam Q: was AU$2,495 now AU$1,242 at techradar.com

Save AU$1,253

The CineBeam Q is a stunning portable projector, both to look at and in use. It supports 4K and HDR picture formats (something that can't be said of many other portable projectors) and uses LG's excellent webOS platform for easy access to all your favourite apps. Sound quality isn't amazing, but you're able to Bluetooth to up to two devices to improve it.

During the previous Black Friday, it scored a huge AU$1,253 discount at JB Hi-Fi. LG unveiled a new CineBeam S at CES 2025, so we'll be keeping a close eye on that one to see if gets a similar treatment later this year.

Read our full LG CineBeam Q review

LG C4 OLED (65-inch): was AU$4,299 now AU$2,596 at techradar.com

Save AU$1,703

The LG C4 OLED is still currently our favourite TV and top recommendation for most people and during the previous sales, it received substantial discounts. The company will be launching the C5 later this year, although it may only usher in incremental updates. Either way, we'll be hoping to see similarly big savings.

Read our full LG C4 review

TCL C855 (65-inch): was AU$2,995 now AU$1,620 at techradar.com

Save AU$1,375

Serving up flagship-like performance but without the commonly associated high price tag, the TCL C855 is a phenomenal TV and it continues to receive discounts to this day. We've not yet heard anything about a new model arriving this year, but we won't be shocked if there is one. But if you're in the market for a top quality screen for less, this is still one we can recommend.

Read our full TCL C855 review

Sony Bravia 8 (K65XR80): was AU$4,495 now AU$3,370 at techradar.com

Save AU$1,125

As we mentioned earlier, Sony TVs didn't quite see the same number of discounts as we saw with other brands. Still, we managed to track down this cracker of a deal on the superb Bravia 8 OLED. If Sony doesn't replace it this year, this could well garner even steeper discounts during the 2025 Black Friday sales.

Read our full Sony Bravia 8 review

Samsung S90D (55-inch):

Save AU$1,400

This was probably the best Samsung TV discount we saw during the previous Black Friday. The company has confirmed an S90F will launch this year, but whether it will also get a AU$1,400 discount in the sales later this year remains to be seen.

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Black Friday TV deals 2025 FAQ

• Appliance Central: TVs regularly discounted
• Appliances Online: big discounts continue on popular screens
• Bing Lee: prices slashed on big name screens
• Kogan: regular deals on TVs of all sizes
• The Good Guys: great prices and price match offers