Following the first major sale of 2025 in the form of Click Frenzy, we're now on a steady slope of regular sales events in Australia. No sooner had we said goodbye to Click Frenzy are we saying hello to Afterpay Day, which kicks off on Thursday March 20, and will continue all the way through until 11.59pm AEDT Sunday March 23, 2025. We could also be saying hola to an Amazon sale, if previous years are anything to go by.
Afterpay Day represents an excellent opportunity to snap up some bargains, with a vast majority of Australia's major retailers getting in on the discount action. Brands we've seen regularly get involved with Afterpay Day have included Dyson, Shark and Ninja to retailers like The Good Guys, Myer, JB Hi-Fi along with other, perhaps overlooked brands such as Jetstar and Webjet.
Despite its name, you don't need to use the Afterpay buy now, pay later payment service to take advantage of the deals. Instead, it's the retailers that simply support Afterpay that tend to slash prices.
So, if you and/or your wallet are getting excited for next week, read on to find out all there is to know about the upcoming Afterpay Day, what you can expect, who the key retailers are and what deals we've seen in previous years. Be sure to return on March 20 too, as we'll be keeping this page updated with the latest and greatest discounts as soon as we see them.
Afterpay Day 2025: key retailers
Below you can find a list of retailers that have been key in previous sales. A complete list of retailers is still to be confirmed, but we expect the retailers below to be go-to sellers during AfterPay Day.
- Appliances Online: everything from fridges and beds to TVs and audio
- Bose: up to 30% off premium audio + exclusive coupon savings
- Dyson: big discounts on top-tier household tech and personal care
- eBay: use coupon codes to save on thousands of items
- HP: big discounts on laptops, PCs and peripherals
- JB Hi-Fi: deals on TVs, computers, phones and more
- KitchenAid: the baker's dream with savings on mixers, blenders and more
- Koala: beds, sofas, mattresses and ultimate comfort
- Kogan: all your tech needs with lower prices for members
- LG: savings on 2024's best TVs
- Myer: save on tech, beauty, fashion, home, toys and more
- Nespresso: big savings on some of the market's best coffee machines
- Samsung: save on the biggest and best Samsung phones, tablets and TVs
- Sennheiser: discounts across a range of audio gear
- Shaver Shop: up to 50% off grooming, health and beauty tech
- The Good Guys: deals on TVs, home appliances, headphones and more
- The Iconic: your one-stop shop for all-things fashion
Afterpay Day sales: key information
What is Afterpay Day?
Afterpay Day is a bi-annual shopping event that sees thousands of Australian retailers dropping prices and offering stellar deals. Retailers that support the Afterpay buy now, pay later service get in on the action, but you don’t need to use Afterpay as a payment method to take advantage of the deals.
Afterpay Day deals aren’t limited to just one department, so you’ll be able to search for savings across tech, appliances, homewares, fashion, beauty, travel and more.
When is Afterpay Day in 2025?
The first Afterpay Day in 2025 will be held from Thursday, March 20 and run until Sunday, March 23. That’s four whole days of deals and discounts across a wide range of product categories, including tech, fashion and beauty.
How often is there an Afterpay Day sale?
Afterpay Day sales happen twice a year – one in March and one in August, and they typically run over four days. Afterpay Day was last held in August 2024, running from Thursday August 15 for until Sunday August 18.
How long do Afterpay Day sales last?
As mentioned, Afterpay Day sale events are now held over four days, typically starting on a Thursday and ending on a Sunday. This was the case for the sales in March and August 2024, and will be for the upcoming sale on March 20 this year.
What is Afterpay?
As mentioned above, Afterpay is a buy now, pay later service. As explained by our colleagues at Mozo, this isn't a completely revolutionary concept. In fact, it's similar to the traditional lay-by service. The main difference, though – and why Afterpay is such an attractive option – is you get your goods upfront.
Afterpay is one of the largest buy now, pay later services in Australia, and it allows customers to divide a single purchase into four interest-free fortnightly instalments. When using Afterpay, keep in mind that you will need to pay a AU$10 late fee if your repayments aren’t made in time, but you will receive reminders beforehand.
Afterpay Day 2025: FAQs
Does Afterpay have a spending limit?
Yes! Afterpay has a relatively low spending limit of around AU$600 for new users. However, Afterpay takes time to get to know its users and their spending habits – assessing your ability to make repayments.
However, the more you responsibly use Afterpay, and make payments on time, it's likely your spending limit will increase.
What happens if your Afterpay payment is late?
If you are unable to make a payment, you can reschedule and delay your payment as many as three times in one year. You can also contact Afterpay to talk about your options.
If you do miss a payment, you will be charged a late fee. This will most often be AU$10, but Afterpay actually states it will never exceed 25% of the purchase price or $68; whichever is less.
If you still do not pay, Afterpay will limit your ability to use Afterpay until your payments are up to date.
How do I get $3000 on Afterpay?
Afterpay will not, or cannot, manually increase your estimated spending limit, as it is determined automatically based on a number of factors. Factors such as payment history, how long you've been an Afterpay customer and whether you've declined orders or payments before.
So, how can you increase your spending limit to as much as AU$3000? Be an Afterpay member for a long time, making payments on time and proving you'll have no issue paying back such a large sum.
Does Afterpay affect credit score?
The short answer is yes, it does. While you can quickly and easily start using Afterpay without a credit check, using it consistently and responsibly will see you become eligible for an increased spending limit.
When this happens, Afterpay may notify customers that are eligible to apply for a limit increase. If this were to happen, a credit check may be conducted to make sure an increased limit is right for you. And credit scores are impacted by credit checks.
Is Afterpay Day online only?
No! Much like the Afterpay service itself, which can be used both online and in physical stores depending on the retailer or service, the Afterpay Day sale will be live online and in-store at supporting retailers.
Afterpay Day 2025: Best deals from the previous sale
Below you'll find a selection of some of the standout deals we saw during the previous Afrerpay Day sale in August 2024, to give you a good idea of what to expect when the March sale rolls around next week.
Remember, the prices listed below were correct at the time of publishing, but may not be now. We'll be keeping this page updated with the best deals throughout the sale, however, so be sure to check back often.
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