Best Super Bowl TV sales 2025: save over $1,000 on 4K, QLED and OLED TVs

Super Bowl TV deals 2025
(Image credit: Future)

The Super Bowl 59 is just weeks away (February 9, to be exact), which means it's time to shop Super Bowl TV sales if you're looking to upgrade your current display. As TechRadar's deals editor, I've rounded up the best Super Bowl TV sales and stand-out deals on 4K, QLED and OLED displays.

Our Super Bowl TV deals guide is filled with a range of TVs, from premium OLED and QLED displays to big-screen budget sets from brands like Samsung, Sony, LG, and TCL. You can score a record-low price on last year's best-rated TV, many of which we've reviewed here at TechRadar.

Below, I've listed the best TV sales, followed by today's top deals, which have been categorized by size to help narrow your decision. I've also included a section dedicated to OLED displays and highlighted a TV deal of the week, which represents outstanding value. Today's top deal is LG's 48-inch B4 OLED TV on sale for a record-low price of just $599.99.

Shop more of today's best Super Bowl TV deals. I'll update this page with more offers as we get closer to the Super Bowl approaches, so make sure to bookmark this guide for the latest bargains.

The best Super Bowl TV sales

This week's best Super Bowl TV deal

LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $599.99 at Best Buy

The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy has the 48-inch model back down to a record-low price of just $599.99. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade.

Super Bowl OLED TV deals

Samsung 42-inch S90D OLED TV
Samsung 42-inch S90D OLED TV: was $1,149.99 now $899.99 at Best Buy

Samsung's 42-inch S90D OLED TV is on sale for $899.99 - the lowest price we've ever seen. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience and Dolby Atmos and Object Tracking Sound Lite for premium sound.

LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $599.99 at Best Buy

The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy has the 48-inch model back down to a record-low price of just $599.99. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade.

LG  65-inch C4 OLED 4K TV
LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,499.99 at Best Buy

Best Buy's Super Bowl TV sale has dropped LG's 65-inch C4 OLED TV to $1,499.99. That's a massive $1,200 discount and only $100 more than the record-low price. Ranked number one in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

LG C3 77-inch OLED TV (2023)
LG C3 77-inch OLED TV (2023): was $2,299.99 now $1,699.99 at Best Buy

If you're looking for a massive display to watch the Super Bowl, Best Buy has LG's highly-rated 77-inch C3 OLED TV on sale for $1,699.99 - an incredible price for a display of this size. Thanks to LG's Alpha9 Gen6 chip, the stunning OLED TV features a brilliant picture with bright colors and powerful contrast. Plus, you get four HDMI 2.1 ports for next-gen consoles, a sleek, thin design, and a good webOS experience.

60-86 inch Super Bowl TV deals

Onn 65-inch 4K UHD Roku Smart TV
Onn 65-inch 4K UHD Roku Smart TV: was $348 now $298 at Walmart

Looking for a cheap big-screen TV for the big game? You can't get much better than this 65-inch display from Onn. on sale for only $298. It offers 4K UHD resolution on a frameless bezel for an edge-to-edge viewing experience. The Onn. display also comes with the Roku experience for easy streaming and a compatible app that allows you to use your voice to launch shows, browse movies, and adjust the volume.

Samsung 70-inch DU7200 4K TV
Samsung 70-inch DU7200 4K TV: was $589.99 now $549.99 at Samsung

If you want to watch the game on a 70-inch display, this is a fantastic price on Samsung's DU7200 70-inch 4K smart TV for $549.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $600.

Vizio 75-inch 4K UHD HDR Smart TV
Vizio 75-inch 4K UHD HDR Smart TV: was $598 now $498 at Walmart

This TV deal sold out on Black Friday, but now it's back in stock and on sale for $498 ahead of the Super Bowl. The 2024 display features 4K UHD resolution, Dolby Vision HDR and HDR10, and smart capabilities courtesy of a voice-enabled remote, making this an outstanding value.

Toshiba C350 75-inch 4K Fire TV
Toshiba C350 75-inch 4K Fire TV: was $649.99 now $449.99 at Best Buy

In terms of value for money, there's not much that can beat this Toshiba C350 at Best Buy. For $450, you get a 4K TV with HDR support that will deliver solid picture quality for your everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney Plus, Prime Video, and more at your fingertips. It's not as powerful as the premium option above, but if you're on a tight budget and just want a large and good TV, it's a smart pick.

LG UT75 86-inch 4K Smart TV
LG UT75 86-inch 4K Smart TV: was $1,099.99 now $799.99 at Best Buy

If you're looking for a massive display to watch the Super Bowl, you can't get much better than LG's best-selling UT75 4K smart TV for an incredible price of $799.99. The big-screen TV delivers a premium picture experience with brilliant colors thanks to LG's α5 Gen7 AI processor and WebOS 24 for seamless streaming. Gamers will also love the game optimizer and dashboard with GeForce NOW, which allows you to see and adjust all your settings in one place.

50-55 inch Super Bowl TV deals

TCL Q6 50-inch 4K QLED TV
TCL Q6 50-inch 4K QLED TV: was $399.99 now $249.99 at Best Buy

TCL TVs usually offer an excellent blend of performance and affordability – and this Q6 display is no different. The picture quality is solid overall, with the QLED panel ensuring you get superior brightness and colors that pop. It's rare to see a TV with this tech for so cheap, too, so you're getting a serious bargain here if you need a solid mid-sized TV for watching shows. movies and sports.

Amazon Fire TV 50-inch Omni Series 4K TV
Amazon Fire TV 50-inch Omni Series 4K TV: was $479.99 now $309.99 at Amazon

Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's Super Bowl TV deal brings the 50-inch model down to $309.99.

Samsung 55-inch Q60D 4K QLED TV
Samsung 55-inch Q60D 4K QLED TV: was $999.90 now $529.99 at Samsung

Samsung's pre-Super Bowl sale has dropped this 55-inch Q60D QLED TV to $529.99 - $100 cheaper than the price we saw on Black Friday. The Q60D features 4K and Quantum HDR Smart technology with Motion Xcelerator, resulting in bright colors and realistic images. Its slim design also means it looks great in any living room.

Samsung 55-inch The Frame QLED TV (2024)
Samsung 55-inch The Frame QLED TV (2024): was $1,499.99 now $896 at Samsung

Samsung's The Frame TV is my dream display for watching the Super Bowl, and you can find the 55-inch model on sale for a new record-low price of $899. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store. This deal also includes a $50 discount on an ultra-slim wireless Dolby Atmos soundbar.

24-48 inch Super Bowl TV deals

Insignia 24-inch F20 Series HD smart TV (2023)
Insignia 24-inch F20 Series HD smart TV (2023): was $109.99 now $69.99 at Amazon

The cheapest Super Bowl TV deal is this 24-inch Insignia HD smart TV on sale for just $69.99 - a price unheard of. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom, and while the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.

Amazon 43-inch 4-Series 4K Smart Fire TV
Amazon 43-inch 4-Series 4K Smart Fire TV: was $369.99 now $229.99 at Amazon

Amazon's best-selling 43-inch 4-Series 4K smart TV is on sale for $229.99 - a record-low price. It offers 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $594.49 at Best Buy

The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy has the 48-inch model back down to a record-low price. Its self-lit OLED pixels and Dolby Vision together enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade.

Super Bowl FAQs

When is the 2025 Super Bowl?

The Super Bowl 59 will take place on Sunday, February 9 at 6:30 PM ET at the Caesars Superdome in New Orleans. The teams are yet to be selected, but playoffs begin on January 11.

When do Super Bowl TV deals start?

You should see Super Bowl TV sales from retailers like Best Buy, Samsung, and Walmart at the end of this month. Retailers will offer big savings from brands like Samsung, Sony, and LG on 4K, QLED, and OLED displays.

Presidents' Day takes place on February 17 this year, so you can expect early Presidents' Day deals on TVs before the Super Bowl.

Retailers will offer discounts right up until the weekend of the Super Bowl, but if you want a new display for the game, you'll have to snap up early deals that are expected to launch in the coming weeks.

What Super Bowl TV deals can you expect?

Historically, Super Bowl TV sales have included a range of displays on sale. You'll find record-low prices on premium OLED and QLED displays from brands like Samsung, LG, and Sony, as well as big-screen budget TVs from Hisense, Insignia, and Amazon.

You can also find incredible savings on 2024 displays as brands like LG and Samsung release new 2025 TVs. I expect the lowest-ever prices on popular models like the LG C4 OLED, Samsung's S90D OLED, and the Sony Bravia 8.

You can see more of the best cheap TV deals and OLED TV deals happening right now.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.