EOFY sales 2025: dates, retailers and deals to expect

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Australia's EOFY sales are on the far horizon. Here's everything you need to know to get prepared

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The annual EOFY sales in Australia may seem like a far flung thought right now, but before you know it it will be June 30 and one of the biggest shopping sales events in the country will be upon us once more. While we're expecting an Amazon sale in March in the form the Big Smile Sale, this has yet to be confirmed. Regardless, the EOFY sales will represent the first big shopping period of the year as retailers look to cash in tax time.

The EOFY sales officially kick off from June 30, 2025, the end of the financial year, but as previous years have shown, some retailers like to jump the gates early and drop their deals beforehand. On occasion, we've seen some retailers kicking off their EOFY deals from as early as the beginning of June.

As ever, the TechRadar team will be hunting down the very best EOFY deals across a huge range of tech – from TVs to mobile phones, kitchen appliances to vacuum cleaners. You name it, it will likely see a discount and we'll find it.

Below you can find more information surrounding EOFY sales along with a few standout deals from last year's sales event to give you an idea of what to expect come June 30.

EOFY sales 2025: key information

When are EOFY sales 2025?

Australia’s end of financial year is June 30, and the EOFY sales typically start a few weeks before that date, around June 1. In recent years, several major retailers have started offering their EOFY sales even earlier, with a few tempting discounts to lure shoppers in towards the end of May. The best EOFY deals will arrive in June though, and don’t expect to see all retailers coming out with month-long sales.

However, some retailer’s EOFY sales will run for an entire month, and that’s what makes EOFY deals different from most other sale periods. They can carry on for a much longer time period (the entirety of June), while other events like Click Frenzy only run over 53 hours.

What are EOFY sales?

With the end of financial year for individuals and businesses falling on June 30, retailers can take advantage of the lead up to shift older stock and make way for new items, all to get their books in the best possible shape.

The EOFY sales can incorporate almost anything, from tech items like laptops and TVs to discounted phone and NBN plans. Not to mention flights, cars, clothing and large home appliances. One of the best bits about EOFY sales is that if you’ll be using the item for work-related purposes, you could claim it back on tax in a matter of weeks.

Are EOFY sales worth it?

The EOFY sales are one of the biggest sale periods in Australia, only rivalled by the likes of Black Friday and Boxing Day. EOFY sales are typically a good time of year to buy a new laptop or TV, as these are some of the big-ticket items to go on sale throughout June.

As mentioned above, one of the biggest benefits of the EOFY sales is that many discounted items will be tax deductible for some shoppers. Think monitors, mice, webcams and computers – if you need these products for work, hold onto your receipt and be sure to claim at tax time.

EOFY sales 2025: shopping tips

There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not. Follow our simple advice below and you might just hit the jackpot this June.

1. Keep an eye on price history

One of the main reasons to prep ahead of time before a big sale is so you can not only make your shopping list, but also keep an eye on the price history of what you're after in the lead up to the EOFY sales. This will help you figure out how much you should spend on a particular item.

2. Figure out what features you're after

It sometimes helps to know what features on a particular tech item are important to you as it will also determine how much it will cost you. New products keep showing up with fancy features you may not need or use, so opting for an older model might save you a chunk of change. For example, do you need a 4K OLED screen on your laptop or will QHD do? The latter will be cheaper and still get you a great display.

3. Consider a different brand

You might have your heart set on an LG TV, but you might get better value out of a similar-specced Hisense or TCL. So be flexible, as that can save you even more money during EOFY. Similarly, if you've had your heart set on the latest Dell XPS machine, you might find an HP or Lenovo alternative that's cheaper and provides you with all the power you need to get your work done but at a lower price.

4. Do some research

Finding out more about an expensive tech product before you buy could save you some heartbreak down the line. Before the sale starts, do some research on the item – read reviews published on trusted publications, like TechRadar, and also see what other users have to say.

5. Don't spend on extended warranties with little value

Manufacturer warranties in Australia are typically only a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a fast buck. Remember, you are protected under the Australian Consumer Law, so it's always good to know what rights you already have before dropping cash on extended warranties you may never use.

EOFY sales 2025: retailers to expect

We've compiled a list below of some retailers we expect to hold EOFY sales in 2025. While this list isn't concrete confirmation, they have participated in all previous EOFY sales events, so we can make a logical assumption the same will be true this year.

EOFY sales 2025: best deals from last year

Unsure what to expect when the EOFY 2025 sales hit? We've picked out a few of our favourite deals from last year to give you an idea.

2022 Apple MacBook Air (13.6-inch) M2 / 8GB RAM / 256GB SSDAU$1,599AU$1,349 on JB Hi-Fi

2022 Apple MacBook Air (13.6-inch) | M2 / 8GB RAM / 256GB SSD | AU$1,599 AU$1,349 on JB Hi-Fi (save AU$250)

The EOFY sales usually represent one of the best chances to snap up a MacBook model for less, as was the case with this 2022 version at JB Hi-Fi. Whether this means we'll see 2023 models get the discount treatment this year remains to be seen, but we'll be keeping our eyes peeled.

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Samsung Galaxy S24 Ultra (256GB) | AU$2,199 AU$1,899 at Samsung AU (save AU$300 + AU$300 bonus trade-in credit)

Samsung's flagship phone hadn't long been released in Australia when the EOFY sales came calling, but the company itself dropped some pretty tempting offers. This one, for example, not only slashed AU$300 from its price, but you could also save an extra AU$300 when trading in an old device. The Galaxy S25 Ultra is expected to break cover soon, so we could well see something similar.

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LG C4 OLED TV (55-inch) | AU$3,299 AU$2,180 at Appliance Central (save AU$1,119)

TVs are always a hot ticket item during EOFY sales as retailers look to offload old stock to make room for all of the year's newest releases. The price of this LG C4 OLED actually dropped below the AU$2,000 mark during the sales event, pretty incredible considering it was only released a few months prior. Will the same happen with the forthcoming LG C5? We can only hope.

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Bose QuietComfort Ultra | AU$649 AU$499 on Amazon (save AU$150)

Amazon doesn't officially hold an EOFY sale, but it's not uncommon to find the retail giant matching prices. That was the case with Bose's excellent noise cancelling headphones. We've seen them drop slightly lower in price on occasion since, so we reckon a bigger discount later this year could be on the bingo card.

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Nikon Zf with 40mm f/2 lens | AU$3,989 AU$3,191.20 at digiDirect eBay store with code DIGIMAY (save AU$797.80)

We're always on the lookout for stunning camera deals during any major sales event, and the previous EOFY sales served up some truly incredible options. This deal on the Nikon Zf is a great example, with the overall price including a lens undercutting the regular list price of the body-only.

Sharmishta Sarkar
Sharmishta Sarkar
Managing Editor (APAC)

While she's happiest with a camera in her hand, Sharmishta's main priority is being TechRadar's APAC Managing Editor, looking after the day-to-day functioning of the Australian, New Zealand and Singapore editions of the site, steering everything from news and reviews to ecommerce content like deals and coupon codes. While she loves reviewing cameras and lenses when she can, she's also an avid reader and has become quite the expert on ereaders and E Ink writing tablets, having appeared on Singaporean radio to talk about these underrated devices. Other than her duties at TechRadar, she's also the Managing Editor of the Australian edition of Digital Camera World, and writes for Tom's Guide and T3.

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