Apple’s ‘biggest AirPods launch to date’ expected in September – two new models incoming

the apple airpods 3 next to their charging case
(Image credit: TechRadar)

While Apple's AirPods 3 are excellent earbuds, they're up against some serious competition – competition so good that neither the AirPods 2 or newer third generation of AirPods feature in our guide to the best wireless earbuds. One reason for that is because they lack active noise cancellation – but it looks like that most wanted feature will be coming to one of this year's models.

According to Bloomberg's well-connected Mark Gurman, Apple is planning to launch two new versions of AirPods this year to replace both the second and third generations. With production reportedly kicking off in May, the analyst says that a September or October launch could be likely. 

The upgrades are so big that Gurman says Apple suppliers are gearing up for "the biggest AirPods launch ever". AirPods Pro, meanwhile, aren't expected to be updated until the following year, but the gap between Pro and non-Pro versions looks like it'll narrow considerably this year. Surprisingly, there was also no word on the highly anticipated AirPods Max 2

What AirPods upgrades can we expect in 2024?

Gurman says that Apple has two new AirPods 4 in development, one of which has a codename ending in E (for Entry Level) and one ending in M (for mid-tier). Both models will have a lot in common but they will have slightly different features and price tags. While we first heard rumors about the new models in late 2023, we don't as yet know what the prices will be.

Both new versions have apparently been redesigned to make them more comfortable and fit better, and both versions will have USB-C charging cases. But the big difference between the E and the M models is that the M version will have ANC. That's a first for the non-Pro AirPods, and it's a big update. At the moment, if you want ANC-capable AirPods you'll need to splash out for the more expensive AirPods Pro 2, one of the best noise cancelling earbuds

New hardware isn't the only AirPods update we'll see this year. Gurman says that Apple is also working on a bunch of AirPods improvements in iOS 18, including the interesting "hearing aid mode" for AirPods Pro 2. Gurman says that Apple is also working on a hearing test feature for the best AirPods, and that in the much longer term it's still considering adding small, low-res cameras to AirPods so they can provide data to an unspecified AI system.

For me, the most interesting of all the rumored features is ANC in AirPods. When the AirPods 3 launched we said that rivals with ANC did tend to cost slightly more than Apple's earbuds, but two years later the intensely competitive earbuds market means that the likes of the Sony WF-C700N and Nothing Ear (2) are offering excellent ANC for considerably less cash than Apple's currently charging. If Apple prices the ANC AirPods 4 right, its 2024 earbuds could be a huge hit.

You might also like

Carrie Marshall
Contributor

Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than a dozen books. Her memoir, Carrie Kills A Man, is on sale now and her next book, about pop music, is out in 2025. She is the singer in Glaswegian rock band Unquiet Mind.

Read more
Apple AirPods Pro 2 in open case
AirPods Pro 3: all the latest rumors and leaks, plus what we want to see
The AirPods Pro 2 on a table with case
5 features the AirPods Pro 3 should steal from Sony, Bose and more of today's best earbuds
Powerbeats Pro 2 worn by Shedeur Sanders, a quarterback for the Colorado Buffaloes.
Beats Powerbeats Pro 2 buds just appeared in an official database, so prep for launch
Powerbeats Pro 2 worn by Shedeur Sanders, a quarterback for the Colorado Buffaloes.
Powerbeats Pro 2 get a leaked launch date – here's what to expect from them
Homepod mini review
HomePod mini 2: all the latest rumors, what we know and 5 things we want to see
Powerbeats Pro 2 worn by Shedeur Sanders, a quarterback for the Colorado Buffaloes.
Beats Powerbeats Pro 2: everything you need to know about Beats' all-new athletic earbuds
Latest in Earbuds & Airpods
Visual Intelligence identifying a dog
AirPods with cameras for Visual Intelligence could be one of the best personal safety features Apple has ever planned – here's why
The Apple AirPods Pro 2 on a purple background with text saying price cut.
The Apple AirPods Pro 2 are the earbuds I love and they're down to their lowest price this year
The Huawei FreeArc on a white shelf.
The Huawei FreeArc are the best-sounding open-ear headphones I've ever tested – and they're surprisingly cheap
Pedro Pascal in Apple's Someday ad promoting the AirPods 4 with Active Noise Cancellation.
Pedro Pascal cures his heartbreak thanks to AirPods 4 (and the power of dance) in this new ad
FCC filing for the Nothing CMF Buds 2 Plus
Waiting for new Nothing cheap earbuds to go with the Phone 3a? It won’t be long – but audiophiles should skip 'em
Close-up of woman using AirPods Pro 2
AirPods could catch up with Samsung buds with a live translation free upgrade in iOS 19
Latest in News
A phone showing a ChatGPT app error message
ChatGPT is down for many – here's what's going on
AirPods Max with USB-C in every color
Apple's AirPods Max with USB-C will get lossless audio in April, but you'll need to go wired
A woman sitting in a chair looking at a Windows 11 laptop
It looks like Microsoft might have thought better about banishing Copilot AI shortcut from Windows 11
US flags
US government IT contracts set to be centralized in new Trump order
Tesla Roadster 2
Tesla is still taking deposits on its long overdue Roadster, despite promising it would arrive in 2020
Samsung HW-Q990D soundbar with Halloween theme over the top
Samsung promises to repair soundbars bricked by its disastrous software update for free – but it'll probably involve shipping