JLab Go Pop ANC review: some of the best ultra-cheap noise cancelling earbuds on the market

JLab Go Pop ANC: one-minute review

The JLab Go Pop ANC have all the hallmarks of an instant budget favorite. These wireless earbuds pack in plenty of quality in the audio department, with particularly impressive bass and treble, strong active noise cancellation and a tiny, lightweight design.

By covering these core essentials, it's already hard to believe the JLab Go Pop ANC are only $29.99 / £29.99 / AU$69.99. However, JLab has gone beyond the basics by including companion app compatibility, which lets you fully customize touch controls – a great addition for the amount you expend.

Earbuds in this price range don’t often feature ANC and although you won’t get the near-silence that some of the best wireless earbuds might offer, overall quality here is good. It’s certainly enough to keep conversations muted and loud noises dulled when you’re out in public. Similarly, sound quality – although not mind-blowing due to a relatively narrow soundstage – is still up-to-standard, thanks to energetic bass and treble output.

With a great seven hours worth of battery per bud (with ANC on), high-comfort feel and IP55 waterproof rating, you’re getting more than your money’s worth from the JLab Go Pop 4, so don’t be surprised if they appear in our guide to the best budget wireless earbuds sometime soon.

JLab Go Pop ANC review: price and release date

• $29.99 / £29.99 / AU$69.99
• Launches on October 15 in the US
• Expected to launch in Q1 2025 in the UK and Australia

The JLab Go Pop ANC are set to launch on October 15 in the US and although there’s no confirmed release date for the UK and Australia, it seems likely you'll see them on sale sometime in the first quarter of 2025. We’ll keep you updated with full availability info as it comes.

I tested the Black color variant, but if you want to jazz things up a bit, you’ll also be able to grab them in either Fuchsia or Teal. But arguably the main draw of these wireless earbuds is their ultra-low price. They’ll be just $29.99 / £29.99 / AU$69.99 at launch, so you’re going to be hard pressed to find better value ANC buds.

JLab Go Pop ANC review: specs

JLab Go Pop ANC review: features

• Solid ANC
• Companion app compatibility
• Customizable touch controls

The JLab Go Pop ANC surprised me in that they offer a fairly personalized user experience.

At the core of this is the JLab app, which offers a handful of tasty options. This includes customizable touch controls for each earbud, allowing you to choose between play/pause, volume controls, skip/previous track, voice assistant and EQ controls. I personally love touch controls, but if you find them irritating, fear not – you can deactivate them entirely in the JLab app.

I touched on EQ options there – and these are very good. There are three presets – JLab Signature (a fairly exciting sound with more of a bass/treble focus), Balanced, and Bass Boost. You can also alter EQ to your personal taste with a Custom option. In a similar vein, there are also Music and Movie modes to choose from, depending on the sort of media you’re consuming.

The main event, though, is ANC. You can adjust the strength of this with an in-app slider or simply switch between Noise Canceling and Be Aware mode – the latter of which lets in more ambient sound. And ANC quality itself is good overall. You’re not going to get the near-silence you'd expect from some of the best noise cancelling earbuds, though. What the Go Pop ANC can do is effectively dull external noise – I was unable to clearly make out conversations when in the office and playing music at medium-high volume. You can’t ask for much better at this price-point.

Finally, you’re getting good battery life out of these buds. They can survive for approximately 24 hours with a fully juiced charging case and you’ll get seven hours out of each earbud with ANC on. When testing this over the course of an entire work-day, I found the seven-hour timeframe to be accurate after listening at medium-high volume.

• Features score: 4.5/5

JLab Go Pop ANC review: sound quality

• Sparkling treble; impressive bass
• Mids not so prominent
• Limited tinniness and distortion

For some super-cheap wireless earbuds, the JLab Go Pop ANC fare well in the audio-quality realm. It’s worth noting upfront, you’re not getting great audio here. The soundstage is pretty narrow and details won’t be fully realized. As you’d anticipate, there’s nothing fancy on offer like ‘lossless’ audio codecs, so if you’re an audiophile, it might be worth looking elsewhere (and perhaps spending a little more too).

But for buds like this, none of that matters all that much. For the most part, I used the default JLab Signature EQ setting and found that bass was surprisingly impactful and treble was sharp enough to add some flair to the overall listening experience.

When listening to I Want You by Moloko, instrumental separation was admittedly quite limited, with the complex mix a little constrained. However, the actual punch of the bass was still satisfying, synths had a cutting, prominent edge and there was little-to-no tinniness, even at high volumes.

I also tried tuning into Black Eye by Allie X. The track’s all-action intro was replicated well; the depth of the drum machine came through nicely and the dynamism of the bouncing bass line – which connects up to the lower-mid range – was responsive. I didn’t sense incredible agility or explosiveness when listening to this track, but for some budget wireless earbuds these replicated the intended energy accurately.

If you’re really into podcasts, these earbuds might not be ideal for you, though. Mids can be pushed a little bit towards the background, so vocal-heavy media doesn’t always sound perfectly clear. Of course, you can make EQ adjustments in the JBL app to partially offset this, but these earbuds are really at their best when leaning into their strengths in the lower and higher-end frequencies.

Audio is decent for calls, however. I made a phone call, Messenger video call and Google Meet video call and the quality was decently clear across the board. The only problem here is that higher-pitched sounds have a bit of a hiss, but this is a pretty common issue, even with a lot of the more expensive wireless earbuds out there.

• Sound quality score: 3.5/5

JLab Go Pop ANC review: design

• Pleasingly lightweight
• Super-small build
• Admittedly a tad cheap-looking

Something that I instantly loved about the JLab Go Pop ANC was their ultra-lightweight, compact build. These factors combine to give them a truly minimalistic profile – both in terms of feel and aesthetic. I happily kept these buds in across multiple full work days without any irritation or discomfort.

Looks-wise, I have mixed feelings here. Given their price, I wasn’t expecting beautiful quality, but I still wasn’t won over by the plastic JLab logo etched on the outside of each bud. That is me nitpicking, though. Ultimately, these are a little cheap-looking across the board, from bud to charging case, but they aren’t off-putting by any means.

Another design aspect that could be better is the color options. Don’t get me wrong, the fact there are options at all is a nice touch – but both the purple/maroon Fuchsia and the Teal colors didn’t do it for me. They lack vibrancy, but don’t have a mild, classy look either, floating in an awkward middle ground. The classic Black will be perfectly fine for most, however.

Practically speaking though, these are very well designed. The charging case is tiny, perfect for carrying in your pocket. It also has a USB-C cable that's folded inside the base of the case, which is incredibly handy for charging on-the-go (although if you were hoping for a new USB-C to USB-C cable for general use, you'll be disappointed; this one's permanently attached to its product). The buds themselves are also IP55 rated, meaning they’re both sweat and splashproof – ideal for workouts or if, like me, you live in a rainy English city.

• Design score: 4/5

JLab Go Pop ANC review: value

• Incredibly cheap wireless earbuds
• Very impressive sound quality at this level
• ANC at this price-point a rarity

OK, spoiler alert, these get full marks in the value department, but honestly, reader, I expect you saw that coming. ANC, app compatibility and solid audio quality all for less than $30 / £30 / AU$70 – that’s truly exceptional.

ANC especially is a massive win for wireless earbuds in this price range. It’s quite unusual to find this feature for so little – not to mention that the actual ANC quality is admirable. In the context of its cost, the sound quality is strong here too. Sure, it’s nothing mind-blowing and audiophiles will likely find a few faults – but their exciting sound signature is still very much enjoyable.

• Value score: 5/5

Should I buy the JLab Go Pop ANC?

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JLab Go Pop ANC: Also consider

JLab Go Pop ANC review: How I tested

• Tested over the course of one week
• Used in the office, at home and while on walks
• Predominantly tested using Spotify on Samsung Galaxy S24 FE

I tested the JLab Go Pop ANC over an intense week-long period, keeping the buds in for the majority of my work days. I used them at the office, while at home and when on walks to grasp the competency of ANC in multiple environments.

Although I predominantly tested these wireless earbuds using Spotify on the Samsung Galaxy S24 FE, I did also try using them while using both Tidal and YouTube. When listening to music, I ran through the TechRadar testing playlist, which features tracks from a wide variety of genres but also tuned in to hours worth of bangers from my personal library.

Where appropriate, I compared these to my Sony WF-C700N earbuds on metrics such as comfort, audio quality, ANC capabilities and features.

• First reviewed: October 2024
• Read more about how we test