Graham Burton

Graham Burton is the Chief Technology Officer of Planning-inc. Working with clients such as Argos, M&S and Halfords, his work covers advanced customer segmentations, predictive modelling and award-winning recommendation engines.

Articles by: Graham Burton

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How generative AI can automate customer marketing

By Graham Burton published

Combining customer data with generative AI can automate customer marketing and might just enable the mass personalization that marketers in retail have been seeking.

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