Articles by Ioana Andrei

Ioana holds a BSc in Business Management from King's College London and has worked for 4+ years as a management consultant in the industries of technology, media and telecoms. Ioana is also a successful entrepreneur, having launched several social enterprises. Writing interests include market research and planning, start-up culture and ethics, agile methodology, and financial modelling. No stranger to tech and hackathons, she is also an accomplished fintech and SaaS writer

Articles by: Ioana Andrei

Best free CRM software of 2025

By Ioana Andrei last updated 14 January 25

We list the best free CRM software, to make it simple and easy to manage your sales and customer relationships, without having to pay for a subscription.

Best CRM software of 2025

By Owain Williams last updated 11 October 24

Today's best CRM software blurs the lines between sales and marketing to get you closer to your customers and close more deals.

Tidio review

By Ioana Andrei last updated 30 May 24

In our Tidio review, we test its chatbot and live chat, and conclude whether it stands out from the helpdesk software crowd.

Zoho CRM review

By Ioana Andrei last updated 3 April 23

Our Zoho CRM review finds it combines deal management, automation, and customization features to boost sales team productivity.

Keap review

By Ioana Andrei last updated 3 April 23

Review Keap’s CRM takes mere minutes to set up and use effectively, so you can manage contacts, track campaigns, and get paid without any fuss.

RealOffice360 CRM press image with highlight on deal tracking

RealOffice360 CRM Review: Pros & Cons, Features, Ratings, Pricing and more

By Ioana Andrei published 22 February 23

Review Realoffice360 CRM can help realtors increase productivity with its user-friendly interface and focus on collaboration.

Chime CRM Review: Pros & Cons, Features, Ratings, Pricing and more

By Ioana Andrei published 22 February 23

Review Chime CRM can help growing realtor businesses boost their revenues through a comprehensive lead generation and nurturing toolkit.

Demand gen vs lead gen: What's the difference?

By Ioana Andrei published 16 December 22

Demand generation brings in top-of-the-funnel sales prospects, while lead generation is used to nurture your bottom-of-the-funnel pipeline.

Someone looking at a data chart on a laptop screen.

5 essential features of an enterprise CRM

By Ioana Andrei last updated 22 September 22

An enterprise CRM must feature advanced capabilities such as workflow automation to help large teams close more deals.

Business infographic with stages of a Sales Funnel. Internet marketing concept

What is a sales funnel and how does it work?

By Ioana Andrei published 7 March 22

We break down the sales funnel components and how you can optimize its stages for more sales and an increased bottom line.

Salesforce Chatter review

By Ioana Andrei published 2 March 22

Review Salesforce Chatter features news feeds and file sharing, helping medium-to-large teams collaborate on Salesforce pipelines.

How to export data and create a report in Salesforce

By Ioana Andrei published 17 January 22

Extract insights from your CRM data in just a few steps with Salesforce’s reporting function.

woman using a whiteboard to create a marketing strategy

8 examples of marketing objectives for small businesses

By Ioana Andrei published 7 December 21

Your marketing objectives should set the tone for providing outstanding service to customers long before they even buy.

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Ioana Andrei

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