Jada Balster

Jada Balster is the Vice President, Marketing at Workfront. She leads a world-class marketing organisation focused on pipeline generation, thought leadership, customer advocacy, and developing the Workfront brand in EMEA.

Her functions include integrated campaigns, customer marketing & advocacy, field marketing, corp comms, marketing ops, product marketing & business development. Jada is also a member of the EMEA executive leadership team.

Jada is a results-driven marketing executive, with a proven track record for enabling rapid business growth by focusing on creating an integrated ‘revenue team motion’ across sales and marketing. She is passionate about building and leading dynamic marketing teams who execute world-class integrated programmes focused on delivering high quality pipeline and building brands as a fundamental enabler of revenue growth.