The best landing page creators make it simple and easy to set up pages to direct sales through as part of an online marketing campaign.
This is important, because if you want to reduce your website's bounce rate, capture leads and increase your sales, then having a great landing page is essential for your content marketing.
As a result, not only does it need to look attractive on first sight, but it also needs to be accessible, and functional, while displaying a degree of originality to stand out from the crowd. Of course, the contents of your landing page will differ depending on the product or service you offer, but there are elements that can commonly be found on successful landing pages.
They could include anything from a video that demonstrates the value your company can offer, to a contact form that clearly explains the benefits of signing up to your mailing list, to awards that show off your past success.
Of course, in terms of online marketing you also need a strong Call-To-Action, and landing pages can be a great way to use A/B split testing for this. You can use landing pages for general web visitors, as part of an advertising campaign, or through email marketing.
If you're not sure where to start with your landing page, take a look at some of the best landing page creators that are available now, below. We've tested and compared these landing page creators across a number of aspects such as the number and quality of templates they offer, ease of use, learning curve, and third-party app integrations. We also tested each service provider's analytics capabilities and compared pricing plans, among other things.
We've also listed the best ecommerce website design service.
The best landing page creators of 2024 in full:
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Best overall
Hubspot is a marketing software suite and of the best CRM software providers with many talents, one of which is allowing you to create and test landing pages that generate leads without the help of designers. It comes with a built-in library of mobile-optimized templates, which can be tweaked using an interactive editor that lets you add copy and insert images anywhere on the page.
Additionally, you can personalize landing pages for individual visitors, setting them to display personalized content, in addition to CTAs (call to actions) and more.
Hubspot also allows you to dynamically share different content types based on your visitors’ location, source, device used, and other fields that can be automatically uploaded to your CRM software. Although there's limited customer support on the free plan, it offers a useful platform for lead management and maintenance.
Read our full Hubspot CRM review.
Best for email marketing
Mailchimp lets you design beautiful-looking landing pages in just a few clicks – and the company claims that its customers have seen their audience growth rate increase by 36% after using its landing page creator.
If you’re feeling experimental, it’s a good platform for testing out products, messaging, and ideas before launching. It accepts online payments via Square, which lets you sell items directly from your landing page with no e-commerce store required.
You can even highlight products and feature a top seller or promote your latest collection with products imagery post directly from your connected e-commerce website. Mailchimp recommends combining its landing pages with your other marketing efforts to create a brand-new experience for customers.
Although phone support is limited to the top plan, there are multiple pricing options and the analytics and reporting are excellent.
Read our full Mailchimp review.
Best for conversions
Looking to get more conversions? Then give Unbounce – a landing page creation suite used by companies including Later, Helix and Zola – a try. It can help you drive conversations by building, launching, and optimizing custom landing pages that are suitable for any campaign. Better yet, none of this requires the assistance of developers.
Unbounce’s pop-ups and sticky bars can help you drive more leads and get revenue from pages by showing targeted pop-ups and sticky bars for specific users. Its powerful landing page builder makes it easy to recreate mockups of brand concepts from scratch, or you can save time by starting with one of its many customizable templates.
Unbounce has four plans that cater to businesses of all sizes. The primary changes as you move up these plans are in the conversion and visitor limits and the number of domains you can connect.
Read our full Unbounce landing page builder review.
Best for speed
Instapage claims to improve conversion rates by up to 400%. Instapage ads, the company claims, can convert ads 4.2x higher by automating 1:1 personalized post-click experiences for every customer.
Used by companies such as Verifone, Verizon, and Hellofresh, its online builder lets you create personalized post-click experiences in minutes which can increase average campaign conversation rates by up to 400%.
What’s more, Instapage’s Instablocks builder gives you a selection of highly-optimized page blocks which include call-to-action forms, benefit overviews, and testimonials.
Instapage offers two pricing packages depending on your conversion requirements. The entry-level package is called Optimizing and can be purchased for a monthly payment of $199, reducing to the equivalent of $149 per month if you choose to pay annually. Although it's expensive for an entry-level plan, it comes with a 14-day free trial.
The other pricing package is Custom. It has many advanced features, and the pricing varies depending on the user's requirement.
Read our full Instapage review.
Best general
GetResponse is laser-focused on helping you generate profit from your landing pages. It does this by helping you to grow your contact list by offering exclusive incentives to convert high quality leads. And when it comes to product marketing, it is great for showing off what you are selling using ready-made sales funnels to add products or services to your page.
Another nifty feature is its ability to promote your webinars, which drives traffic to your registration page and can attract crowds to online events. It features a dynamic template builder that allows anybody to create a professional-looking landing page that takes advantage of all of the above.
GetResponse has four pricing plans for general consumers that can be paid on a monthly, 12 month, or 24 month basis, and two custom plans for enterprises.
Read our full GetResponse review.
Best website builder
Wix has itself doubled down on marketing in recent years and is a well-known website builder with a nifty page landing creator built-in. The company offers the ability to create many different types of landing pages, ranging from ‘Coming soon’ or ‘Under Construction’ placeholders to those landing pages designed for collecting leads.
If you do not know where to start and aren’t keen on creating one yourself, you can get help from a professional (and trusted) freelancer or agency that can be commissioned through the Wix Partner platform.
Wix has hundreds of templates, support for over two dozen languages, and hundreds of widgets for integrating third-party services onto your website. It has a wide range of offerings and is a great choice for both beginners and professionals.
Read our full Wix review.
Best for small businesses
Leadpages helps turn customers into clicks by connecting small businesses with audiences to collect leads and close sales. It can be easily integrated into websites, landing pages, pop-ups, and more. Used by more than 40,000 small businesses, Leadpages’ conversion tool kits lets you publish by converting content to showcase your business and support marketing campaigns.
You start by selecting from conversion-optimized mobile responsive templates, before customizing one in Leadpages’ Drag & Drop Builder, and then eventually launching your final effort as a professional-looking landing page. It's all made further powerful through an easy-to-read analytics dashboard that complements A/B split testing and offers real-time conversion tips.
Leadpages offers three plans and the primary difference between the plans is the number of sites that can be created, the level of support, and the number of advanced features offered.
Read our full Leadpages landing page builder review.
Best for new users
Designed to help people without creative experience build landing pages, Landingi's templates, tools and features have everything you need to get started. The company’s Landing Page builder takes you through a process of testing and analysis to determine which online strategy is likely to be most effective for your business.
After that, you can use its HTML builder to add UTM parameters to your online campaigns and learn how customers landed on your site. Added to all of that, the ability to manage leads, automate key tasks and get help through live training makes Landingi one of the best landing page creators out there.
Landingi also has features like A/B testing or split testing and a special program called PageInsider that predicts what customers are likely to look at when scrolling through a web page.
Best simple
Wishpond boasts an attractive and easy-to-use page builder that can help you maximize your lead generation and get more sales from customers. It is packed to the rafters with beautiful and high-converting templates, with more than 100 mobile responsive landing pages that are designed to fit a range of industries to choose from.
The platform’s intuitive editor makes it easy for marketers to create amazing landing pages without the need for design or programming knowledge. Once complete, you can publish your landing page anywhere including on your website, WordPress, or on social media.
Wishpond also offers fairly stable integrations with Shopify and many other third-party clients. You also get detailed consumer analytics, reporting, and segmenting, giving you a precise idea of your website's performance.
Being able to edit the landing page and email automation through one platform makes it quite convenient to use this program.
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FAQs
What is a landing page creator?
A landing page creator is a tool to create websites without having knowledge of coding. These tools generally have drag-and-drop functionality and will make it easy for beginners to build customized landing pages swiftly.
How to choose the best landing page creator for you?
When choosing the best landing page creator for yourself, start with assessing the tool's learning curve. If you're a beginner looking to set up a landing page swiftly, then a simple tool is ideal. But if you have the time and seek to learn advanced features that are going to take time to master, then a more complex tool makes sense.
You'll want to consider how many templates the tool offers, and how customizable and flexible the templates are. If you're already using certain tools, like email marketing and CRM-related software, you'll want to check whether the landing page creator offers integration with them.
Don't forget to assess the landing page creator's analytics tools because that'll give you an idea of how consumers are interacting (or likely to interact) with your website.
How we test
When testing the best landing page creators, we looked at what type of user they were best suited for, how many templates they offered, and how well they integrated with third-party apps.
We considered how customizable and attractive the templates were, the analytic tools, the learning curve, and the flexibility of the pricing plans. We checked if they offered lead management and maintenance tools, task automation services, the quality of their customer support, and pricing plans.
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