Amazon Black Friday sale 2024: when is it and early deals now live

A selection of products next to text reading Amazon Black Friday deals
(Image credit: Amazon / Future)

We're now less than a month away from Black Friday in Singapore, which means the Amazon SG deals will be getting hotter and hotter as we approach the biggest shopping weekend of the year. This year, the Amazon Black Friday sale arrives on Friday November 29, 2024 and it could very well be as big as, or even bigger than, its own dedicated Prime Day sales.

But, if previous years are anything to go by (and experience suggests they will be) Amazon SG will likely begin dropping deals at least a week prior to the official Black Friday weekend. The official Black Friday weekend culminates in Cyber Monday on December 2, but we fully expect Amazon to keep the deals coming for a few days after, giving shoppers in Singapore plenty of time for some deals-heavy Christmas shopping.

Shop all of today's Amazon SG deals

The potentially even better news is that, unlike Prime Day sales, Amazon Black Friday deals aren't necessarily exclusive to Prime members. There will likely be a few exceptions and there are of course a number of benefits to having a Prime membership. To ensure you're well-prepared for deals extravaganza, you can sign up for a free 30-day Prime membership trial – just be sure to wait until the beginning of November to ensure you're covered for the Black Friday weekend.

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Best Early Amazon SG Black Friday deals

Bose QuietComfort Ultra Headphones
Bose QuietComfort Ultra Headphones: was SG$599 now SG$479 at Amazon SG

Save SG$120
A 20% saving and a further 7% saved at checkout makes Bose's flagship pair of noise cancelling cans a standout deal. Best-in-class noise blocking, a comfortable design and engaging sound make them one of the greats.

Bose QuietComfort Ultra Earbuds
Bose QuietComfort Ultra Earbuds: was SG$379 now SG$289 at Amazon SG

Save SG$90
If you prefer your noise cancelling headphones to be of the in-ear variety, then Bose still has you covered. The same noise cancelling and audio excellence as the over-ear model, but in more convenient package. Do note that only white and Moonstone Blue colours are available for this price.

Bose Noise Cancelling Headphones 700
Bose Noise Cancelling Headphones 700: was SG$599 now SG$399 at Amazon SG

Save SG$200
To be honest, we thought we'd all but said goodbye to the NCH 700, but here they are looking as gorgeous as ever. While they may have been effectively replaced, the 700s are still a fantastic set of noise cancelling headphones and some of the most unique-looking at that. The Ultras are ultimately the better set, but we can't help but have a soft spot for these.

Bose Smart Soundbar 900
Bose Smart Soundbar 900: was SG$1,499 now SG$1,099 at Amazon SG

Save SG$400
This big Bose soundbar is capable of projecting sound out far and wide, while keeping vocals front and centre. It can muster impressive height, too, although can't quite place sounds behind you. But as a powerful system for movies, it's a fine option.

Amazon Kindle Oasis
Amazon Kindle Oasis: was SG$499 now SG$192.62 at Amazon SG

Save SG$306.38
A monster saving here on the Amazon Kindle Oasis ereader. It is a few years old now, but it's a prime example of a product that doesn't need a lot of improvement. You get a gorgeous 7-inch display to read on and you can adjust the 'warmness' of the backlight to make it easier when you're reading at night.

Samsung Galaxy Watch Ultra
Samsung Galaxy Watch Ultra: was SG$988 now SG$798.52 at Amazon SG

Save SG$189.48
A great saving on Samsung's most powerful, feature-packed smartwatch to date – albeit only in the Titanium Gray/Orange strap model. It's well built and can do practically anything you'd need an outdoors watch to do. It is expensive, no doubt, but if you own a Samsung phone, this could be the deal you've been waiting for.

Garmin Dash Cam Mini 2
Garmin Dash Cam Mini 2: was SG$250 now SG$188.95 at Amazon SG

Save SG$61.05
This tiny dash cam is easy to install behind a rearview mirror, yet can record clear, 1080p video with a wide 140-degree field of view. Footage can be saved to the cloud with the addition of a paid subscription, and an optional hard wiring kit will open up recording while your vehicle is parked, too. We have seen this drop much lower in price, and for a little extra you can get the Dash Cam 47, complete with a rear screen.

Breville The Oracle
Lower price!
Breville The Oracle: was SG$3,698 now SG$2,598 at Amazon SG

Save SG$1,100
Improving on the previous SG$700 discount we saw, this is a fantastic opportunity to snap up one of Breville's best bean-to-cup coffee machines. Combining a high-quality grinder (with 45 settings) and a dual boiler system so that you can extract coffee and froth milk at the same time, you'll be pouring cafe quality coffee in no time at all.

Amazon Singapore Black Friday sale 2024: Key information

Close up of Amazon logo and Smile symbol at one of their corporate offices located in Silicon Valley, San Francisco bay area

(Image credit: Sundry Photography / Shutterstock)

When is Amazon Singapore’s Black Friday 2024 sale?

Amazon's 2024 Black Friday sales kick off on Friday November 29, the Friday right after Thanksgiving in the US, which is just under six weeks away. But we expect Amazon Singapore to jump the gun early and begin dropping its Black Friday deals at least a week ahead of schedule.

Deals will continue through until Cyber Monday on December 2 and then potentially remain live for a few days after.

How long does Amazon Singapore’s Black Friday deals last?

What’s known as a Black Friday sale typically goes on longer than just the Friday. Deals tend to appear early in the lead up, and continue on through the weekend and into the following week. Cyber Monday is the Monday directly after Black Friday, and some retailers even hold what they call a Cyber week sale, so you can expect to see deals right up until early December.

Are Amazon Black Friday deals better than Prime Day?

Yes and no. While Amazon tends to keep the best deals on Amazon-branded products for Prime Day and other Prime exclusive sales, Black Friday is when a massive number of deals are available across a huge range of brands and departments, plus they’re not necessarily locked behind an Amazon Prime membership.

What Amazon Black Friday deals do we expect to see in 2024?

Looking back at the 2023 Amazon Black Friday sale plus both Amazon Prime Day sales that took place in July and October this year, we can make a prediction about what’s coming in the November sale. No guarantees though – we can’t literally see the future here at TechRadar.

In 2023, there was a huge number of headphone deals, with noise cancelling models from the likes of Apple, Sony and Bose all being given the discount treatment. Gaming was another popular category and we saw some of the lowest prices on the Nintendo Switch OLED and PlayStation 5. The PS5 has received various discounts throughout 2024, but now the more powerful Pro model has been released, the 'regular' model could well be in line for another huge price drop.

Vacuum cleaners are usually a safe bet to receive major price cuts too, especially on robot vacuum models from Ecovacs and hand stick models from Tineco. Dyson now has an official storefront on Amazon SG too, so we wouldn't be all that surprised if popular vacuum cleaners – and perhaps even hair styling tools – are made available at low, low prices.

Apple fans were also treated to a nice selection of deals on Black Friday in 2023, with MacBooks, iPads, iPhones and AirPods all nabbing some hefty discounts. We don't imagine the recently-released iPhone 16 will appear in the Amazon Singapore Black Friday sale, but iPhone 15 models could well creep in.

It's fair to say Amazon Singapore doesn't have the most enthralling selection of TVs, but we have previously seen some LG OLED models receiving in excess of SG$1,000 discounts. Some models are still available via the online retailer, so we'll be keeping a close eye on them. If they do drop drastically in price, you can bet we'll be recommending them.

What were the best Amazon Singapore Black Friday deals from 2023?

While there was a plethora of great deals during Amazon SG's 2023 Black Friday sale, we've picked out the few that we considered to be the best of the best.

  • Sony PlayStation 5: SG$799 SG$635
  • Govee T2 LED TV backlight: SG$129.99 SG$84.99
  • Bang & Olufsen Beosound A1: SG$479 SG$197.60
  • Apple AirPods Pro 2: SG$359 SG$309
  • Tineco Floor One S5 steam cleaner: SG$739 SG$539.10
  • Nespresso Vertuo Next coffee machine: SG$269 SG$199
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Max Langridge
Staff Writer

Max is a senior staff writer for TechRadar who covers home entertainment and audio first, NBN second and virtually anything else that falls under the consumer electronics umbrella third. He's also a bit of an ecommerce fiend, particularly when it comes to finding the latest coupon codes for a variety of publication. He has written for TechRadar's sister publication What Hi-Fi? as well as Pocket-lint, and he's also a regular contributor to Australian Hi-Fi and Audio Esoterica. Max also dabbled in the men's lifestyle publication space, but is now firmly rooted in his first passion of technology.