Black Friday camera deals 2024: early deals and what to expect from the year's biggest sale

Canon EOS R5 (body with portable storage kit): was $3,899 now $2,999 at B&H Photo
SAVE $1,350: Canon's best ever camera for photography has received its biggest-ever price slash. The full-frame EOS R5 boasts 45MP still pictures, superb autofocus, one of the best in-body image stabilization performances and it's an all-round pleasure to shoot with. It's also a brilliant for video too, being one of the first hybrid cameras to unleash 8K video, and you can shoot 4K video with frame rates up 120p. It was this price on Black Friday, but for Cyber Monday B&H Photo has added a 2TB SanDisk portable SSD worth $350 in, too. This is probably the deal of the day.

Nikon Z5 body only: was $1,396.95 now $996.95 at Adorama
Save $400: Nikon's budget-friendly full-frame shooter just got a whole lot cheaper with this sizeable $400 price cut at Adorama. We rate the Z5 as one of the best entry-level mirrorless cameras thanks to its 24MP sensor, 3.2-inch tult touchscreen and moderate 4.5frps burst shooting. It shoots 4K video albeit with a heavy crop, but the Z5 is an excellent option for a photography-focused individual.

Sony A7 III with FE 28-70mm lens and flash: was $2,198 now $1,698 at Adorama
Save: $500: The third-gen A7-series model boasts a full-frame 24MP sensor with 15-stops dynamic range, 10fps burst shooting and Sony's 693-point AF. It also shoots 4K video and is the true all-rounder in Sony's line up, succeeded by the A7 IV that we rank as the best mirrorless camera for most people. This excellent deal includes Sony's kit lens and an external flash. The body only deal is less than $1500.

Fujifilm GFX50S II (body only): was $3,999 now $3,199 at Adorama
After the recent launch of the 5 star rated GFX100 II, Fujifilm has slashed the price of two of its former medium-format cameras – the GFX50S II and GFX100S – on most leading retailers, including Adorama. The GFX50S II, which delivers incredible 50MP photos, might just have the lowest price ever for a camera in this sensor format particularly popular with studio and landscape photographers, that's much larger than full-frame. Could now be the time to finally discover what medium format is all about? There's also stellar deals on the GFX50S II with the GF 35-70mm kit – again an $800 saving.

Nikon Z7 II (body only): was $2,999.99 now $2,299.99 at Best Buy
$700 off: I don't regret buying the Nikon Z6 II a couple of years ago, but there are times that I'm a little green-eyed of the pricier and higher 45.7MP resolution of the Z7 II, especially for landscape photography. If at the time there was a deal on the Z7 II like above from Best Buy, I might have opted for it instead. Sure, the Z7 II doesn't have the latest stacked sensor for a speedier performance of the Nikon Z8 and Z9, but it has the same number of pixels, a smaller body, and it costs less. If you don't shoot a lot of action, the Z7 II could still be your best Nikon mirrorless camera choice today.

Nikon D7500 with AF-S DX Nikkor 18-140 VR lens: was $1,496.95 now $1196.95 at Adorama
Save $300: Nikon's all-rounder DSLR with 24MP APS-C sensor has a huge price cut at Nikon's store, and is also available body only for £799.99 via the same link. One of the most capable DSLRs, the D7500 packs a 3.2-inch LCD, 8fps burst shooting and super impressive high-ISO performance. If you still like DSLR over mirrorless, this is a real bargain now.

Price check: $1196.95 at Nikon

Instax Link Wide Printer: was $149,95 now $99.99 at Amazon
Dropping below $100, the Instax Link Wide camera is entirely controlled by a smartphone companion app, letting you edit, crop and customize your pictures before printing, and has a built-in battery that's good enough for up to 100 prints between charges. You'll need to buy paper (and camera) separately. It's a great companion to the Instax Pal, but technically you can print from any digital camera.

Canon RF 100mm F2.8 Macro L IS USM: was $1399.99 now $937 at Walmart
This is the first time that the Canon RF 100mm macro lens has dropped below $1,000, and represents a healthy 29% discount on the world's first autofocus lens with 1.4x magnification. Add Canon's excellent in-body image stablization in cameras like the EOS R5, and you have a winning combo for handheld macro photography, closer, sharper, and more responsive than DSLR. The lens is supplied with a hood and the usual front and rear lens caps.

Price check: $999 at Amazon

SanDisk Extreme Pro CFExpress Type-B memory card (256GB): was $399.99 now $139.99 at Adorama
Many of the best cameras today need high-performing memory cards to realize peak performance, such as the SanDisk Extreme Pro CFExpress Type-B used by cameras like the Canon EOS R5, Nikon Z8 and Fujifilm GFX100 II. Of course, these cards don't come cheap, but in this mega deal at Adorama, there's up to 70% off this line of cards that's available in 64GB, 128GB, 256GB (see above) and 512GB versions, with or without a card reader. This is one of the best Black Friday deals bar none.

SanDisk Extreme Portable SSD V2 (2TB): was $449.99 now $99.99 at B&H Photo
Save $350: High resolution photos, rapid burst shooting, super-high quality video recording – today's cameras are more capable and more data-hungry than ever. Many of the best hybrid video camera cameras can record directly onto SSD, too, where you'll get the best possible quality video output. This Extreme Portable SSD V2 boasts 1,050MB/s read and 1,000MB/s write speeds and a USB-C 3.2 connection. Now with this ridiculously good price on a top-performing SSD, you get the best bang for your buck, too. There are 500GB, 1TB, 2TB, and 4TB versions, and in my book, this 2TB is the most sensible option.

Nikon Z5 body only: was £1,599 now £975 at Amazon
Save £640: Nikon's budget-friendly full-frame shooter just got a whole lot cheaper with this sizeable £640 price cut at Amazon. We rate the Z5 as one of the best entry-level mirrorless cameras thanks to its 24MP sensor, 3.2-inch tult touchscreen and moderate 4.5frps burst shooting. It shoots 4K video albeit with a heavy crop, but the Z5 is an excellent option for a photography-focused individual. If you need a lens alongside the camera, then the bundle with the 24-50mm lens is my pick of the options, for just £1,215.

Fujifilm GFX50S II (body only): was £3,499 now £2,799 at Park Cameras
After the recent launch of the 5 star rated GFX100 II, Fujifilm has slashed the price of two of its former medium-format cameras – the GFX50S II and GFX100S – on most leading retailers in the UK, including Park Cameras. The GFX50S II, which delivers incredible 50MP photos, might just have the lowest price ever for a camera in this sensor format that's much larger than full-frame. Could now be the time to finally discover what medium format is all about?

Canon EOS R6 (body only): was £2,399 now £1,399 at Jessops
Save £1000! The Canon EOS R6 was succeeded by the Mark II version around this time last year, but the original remains a brilliant camera, with 20.1MP full-frame CMOS sensor, speedy 20fps burst shooting and one of the best autofocus systems around. It's now at its lowest price ever for UK shoppers from Jessops who is also selling the first-gen model with the RF 24-105mm F4-7.1 IS STM lens for only £1,729 – again a saving of £1000.

Sony A7 IV (body only): was £2,400 now £2,099 at Amazon
The Sony A7 IV briefly has just edged down to its cheapest price ever, with a £300 saving for the best mirrorless camera in the world right now. We're not sure if the price will get any lower for this 33MP full-frame hybrid, but will keep updating this page with the latest prices.

Canon EOS R100 with RF-S 15-45mm lens: was £669 now £499 at Amazon
Canon's entry-level EOS R100 with kit lens is under £500, which makes it the cheapest way to get into the Canon RF-mount ecosystem. This APS-C format DSLR-style camera is the smallest and lightest in Canon's line up, and packs the same 24MP sensor as many of its pricier siblings, but it's fixed rear screen is not touch sensitive which will take some adjusting if you're stepping up from a smartphone. This camera and lens bundle was £456 earlier this week, so if your heart is set on this camera, it could be worth waiting for a potential price drop.

Sony A7 IV with FE 24-105mm F4 G OSS lens: Was £3,199 now £2,399 at Jessops (Sony winter cashback):
Combine Jessop's £300 discount and Sony's winter cashback 2023 on some of its latest camera gear, and the A7 IV with lens is at a new low price of £2,400. We rate the A7 IV as the best mirrorless camera, and the 33MP full-frame hybrid comes with what could be the only lens you ever need in this deal. This has to be one of the standout deals this Black Friday. You also get a NP-FZ100 battery worth £50 chucked in for good measure.

Canon EOS 6D Mark II (body only): was £1429.99 now £969 at Canon
SAVE £460: A third of the price has been wiped off the Canon EOS 6D Mark II body only, taking it below £1,000. We've very briefly seen the price of the full-frame DSLR with 26.2MP sensor and incredible low light image quality fall below £900 last year, but this is still a superb deal. You can get the camera with the 50mm f/1.8 STM lens for £1,067, too, via the same link. With prices like these for the camera used in multiple award-winning astrophotography photos, you might just be tempted back to DSLR.

Canon EOS 5D Mark IV (body only): was £2,709 now £1,989 at Clifton Cameras
Save £720: Canon's professional 30MP full-frame DSLR is available for its lowest ever price in the UK, falling below £2,000 new for the first time. In its 5 star review, we labelled the 5D Mk IV 'the most well-rounded and complete DSLR yet' at a cost. Well that price is now a lot lower for a camera that is just as capable now as it was then. If you love DSLR, this could be the best deal this Black Friday.

Instax Link Wide Printer: was £139.99 now £94 at Amazon
Dropping below £100, the Instax Link Wide camera is entirely controlled by a smartphone companion app, letting you edit, crop and customize your pictures before printing, and has a built-in battery that's good enough for up to 100 prints between charges. You'll need to buy paper (and camera) separately. It's a great companion to the Instax Pal, but technically you can print from any digital camera. The square version of this printer is the same price via the same link – that's the version I own and love.

Canon RF 100mm F2.8 Macro L IS USM: was £1449.99 now £1,034.68 at Amazon
A price drop of 29% sees more than £400 off the Canon RF 100mm macro lens for shoppers in the UK at Amazon – the world's first autofocus lens with 1.4x magnification. Add Canon's excellent in-body image stablization in cameras like the EOS R5, and you have a winning combo for handheld macro photography. The lens is supplied with a hood and the usual front and rear lens caps.