The Black Friday deals are kicking into gear now, and as always during Black Friday, it's a great time to score one of the Black Friday Fitbit deals. Fitbit is now part of the Google ecosystem, so as such, we'll include deals on the Google Pixel Watch series (one of the best smartwatches out there) in this article, as well as discounts on Fitbit's Luxe, Inspire, Charge devices and more.
Fitbit does produce its own smartwatches in the Fitbit Versa 4 and the Sense 2, but it'll be sunsetting these devices soon in favor of the Pixel Watch series. As such, this might be one of your last chances to get a Versa or Sense watch for less during Black Friday.
So far, we've seen some great early discounts on the Fitbit Inspire 3, Fitbit Sense 2 and Fitbit Versa 4. Some of these deals have actually risen in price since we last updated this piece, but we believe they'll fall again in price as Black Friday gets closer. We're also seeing lowest-ever prices on the Charge 6 in both the US and the UK.
Also in the UK, there's a hefty saving of nearly £100 on the Fitbit Sense 2 at Amazon. We're updating our prices all the time and tracking down the best deals so you don't have to. Here are the best Fitbit Black Friday savings so far.
Today's best Fitbit deals in the US
- Amazon: Fitbits from $89, 40% off Versa 4
- Best Buy: Up to $80 off Fitbit
- Target: Up to $80 off the Fitbit Versa 4
- Walmart: Big savings across the range
Today's best Fitbit deals in the UK
- Amazon: Up to 36% off Fitbit
- Argos: £40 off the Fitbit Sense 2
- Currys: Save on the Fitbit Ace
- John Lewis: Models from £84
As TechRadar's Senior Fitness and Wearables writer, I have more than a decade's experience testing the latest smartwatches and fitness trackers. I've worked every online sales event you can think of since 2019. 2024 will be my sixth Black Friday, so you can count on me to find you the best deals and the right Fitbit for you.
Black Friday Fitbit deals: FAQs
When will the Black Friday Fitbit deals start in 2024?
This year, the Black Friday sale officially begins on November 29, and will run throughout the weekend and into Cyber Monday on December 2. However, we're already seeing deals live now there's a week or so to go.
In the UK? Some deals have already started, with Curry's, Very, John Lewis, and more in on the act. We'll keep an eye on those pages, and keep adding any Fitbit deals to this page.
Is Black Friday the best time to buy Fitbit?
Absolutely, Fitbit and other fitness trackers and smartwatches are ripe for big discounts during the Black Friday period. Specifically for 2024, this could be the last year we see some big Fitbit discounts, as Google is sunsetting some of Fitbit's smartwatch brands.
There are lots of older models floating around that are still really useful for tracking fitness, exercise, and sleep, and we'd expect to see the best prices yet on a range of devices.
What Black Friday Fitbit deals should I expect?
We'd expect to see big savings across the entire Fitbit range, given that only one new Fitbit, the Fitbit Ace, was released in 2024. Last year we saw big discounts on the Fitbit Luxe, Sense 2, Charge 6, Versa, Inspire, and more. We expect all of these discounts to surface again in 2024, most likely with even bigger savings.
We'd love to see a new low price on the Fitbit Luxe, which last year fell to just $99. The Fitbit Sense could also get another discount below its price of $199 from last year. The Fitbit Charge 6 is also ripe for a discount below $99, and finally, the Fitbit Versa 4, the newest Fitbit smartwatch on the market, should see some new all-time lows.
Why trust TechRadar this Black Friday
We've covered Black Friday for over a decade here at TechRadar and we've learned when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products so we know a bargain when we see it.
We tracked Fitbit prices all year round and know exactly which prices to look out for on which models. We've tried and tested every Fitbit on the market too, so we know exactly which models to recommend.
Combined, we'll bring you the best Black Friday deals on all the top-rated and well-reviewed products available to buy right now so you come away with some excellent tech at a great price.
