Black Friday Fitbit deals 2024: All the best early deals you can buy right now

Fitbit Charge 5 on Black Friday deals banner
(Image credit: Future / Fitbit)

While the main Black Friday deals event might still be a couple of weeks away, you can already find some big savings on Fitbit smartwatches and fitness trackers, especially in the UK where price promises and month-long sales seem to be the order of the day.

As you might expect, the best smartwatches and best fitness trackers are often hugely reduced during the Black Friday period, making November a great time to buy.

So far, we've seen an early discount on the Fitbit Inspire 3, now just $89.99 at Amazon, as well as big savings of up to $80 on the Fitbit Sense 2 at Target.

Across the pond, you can find up to £40 off the Fitbit Sense 2, and massive savings of up to 34% at Amazon.

Today's best Fitbit deals in the US

Fitbit Versa 4
Fitbit Versa 4: was $199.95 now $119.95 at Amazon US

The Fitbit Versa 4 is one of the company's best fitness smartwatches and currently back to it's lowest-ever price of $119.95. That's $80 or a whopping 40% off the usual price of $199.95. In that package you get activity tracking, heart rate monitoring, sleep scores, stress management, and more.

Fitbit Versa 2
Fitbit Versa 2: was $149.99 now $114 at Walmart

You can score the older Fitbit Versa 2 for just $114 at Walmart, down from $149 for a handy $35 saving. You'll get six months of Fitbit Premium included, along with 96 hours of battery life, and support for iPhone and Android. Fitbit Versa can monitor your heart rate, track your sleep, and is normally good for more than 6 days on a single charge.

Today's best Fitbit deals in the UK

Fitbit  Sense 2
Fitbit Sense 2: was $269.99 now $177.49 at Amazon UK

The most advanced Fitbit on the market is now 34% off, saving you almost £100 on the usual price of £269. With up to six days of battery life, it features advanced health metrics like SpO2, ECG, stress detection, personalized Sleep Profiles, and more.

Deals picked by
Stephen Warwick Author image
Deals picked by
Stephen Warwick

As TechRadar's Senior Fitness and Wearables writer, I have more than a decade's experience testing the latest smartwatches and fitness trackers. I've worked every online sales event you can think of since 2019. 2024 will be my sixth Black Friday, so you can count on me to find you the best deals and the right Fitbit for you.

Black Friday Fitbit deals: FAQs

Fitbit Versa 4 on wrist

(Image credit: Andrew Williams)

When will the Black Friday Fitbit deals start in 2024?

This year, the Black Friday sale officially begins on November 29, and will run throughout the weekend and into Cyber Monday on December 2. However, we're already seeing some deals live. In the US, we know for sure that Best Buy's sales start on November 8, and Walmart's deals start on November 11.

In the UK? Some deals have already started, with Curry's, Very, John Lewis, and more in on the act. We'll keep an eye on those pages, and keep adding any Fitbit deals to this page.

Is Black Friday the best time to buy Fitbit?

Absolutely, Fitbit and other fitness trackers and smartwatches are ripe for big discounts during the Black Friday period. Specifically for 2024, this could be the last year we see some big Fitbit discounts, as Google is sunsetting some of Fitbit's smartwatch brands.

There are lots of older models floating around that are still really useful for tracking fitness, exercise, and sleep, and we'd expect to see the best prices yet on a range of devices.

What Black Friday Fitbit deals should I expect?

We'd expect to see big savings across the entire Fitbit range, given that only one new Fitbit, the Fitbit Ace, was released in 2024. Last year we saw big discounts on the Fitbit Luxe, Sense 2, Charge 6, Versa, Inspire, and more. We expect all of these discounts to surface again in 2024, most likely with even bigger savings.

We'd love to see a new low price on the Fitbit Luxe, which last year fell to just $99. The Fitbit Sense could also get another discount below its price of $199 from last year. The Fitbit Charge 6 is also ripe for a discount below $99, and finally, the Fitbit Versa 4, the newest Fitbit smartwatch on the market, should see some new all-time lows.

Why trust TechRadar this Black Friday

We've covered Black Friday for over a decade here at TechRadar and we've learned when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products so we know a bargain when we see it.

We tracked Fitbit prices all year round and know exactly which prices to look out for on which models. We've tried and tested every Fitbit on the market too, so we know exactly which models to recommend.

Combined, we'll bring you the best Black Friday deals on all the top-rated and well-reviewed products available to buy right now so you come away with some excellent tech at a great price.

Stephen Warwick
Fitness & Wearables writer

Stephen Warwick is TechRadar's Fitness & Wearables writer with nearly a decade of experience covering technology, including five years as the News Editor of iMore. He's a keen fitness enthusiast and is never far from the local gym, Apple Watch at the ready, to record his latest workout. Stephen has experience writing about every facet of technology including products, services, hardware, and software. He's covered breaking news and developing stories regarding supply chains, patents and litigation, competition, politics and lobbying, the environment, and more. He's conducted interviews with industry experts in a range of fields including finance, litigation, security, and more. Outside of work, he's a massive tech and history buff with a passion for Rome Total War, reading, and music.