Black Friday camera deals 2024: incredible offers available now ahead of the year's biggest sale

Black Friday camera deals featuring Canon EOS R6 Sony A7C and Fujifilm X-S10
(Image credit: Future)

Black Friday camera deals 2024 take place on November 29 but we're already seeing some fantastic price cuts from leading retailers for the best digital cameras from Sony, Canon, Nikon, Fujifilm and more.

Black Friday deals are already delivering some of the lowest prices all year, including a raft of Canon cashback savings for UK shoppers, such as £780 off the EOS R6 Mark II at Jessops. Meanwhile, shoppers in the US can bag the first-ever price cuts on the new Nikon Z6 III for just $2,296.95 (it was $2,496.95) at Adorama – a model that we rate as the best mirrorless camera in 2024.

You'll find your FAQs and the best deals available now below, and we will keep updating this page with the deals you need to know about when we find them, all the way up to and throughout Black Friday. We also have a Black Friday GoPro deals round up plus a best dash cam deals guide, plus deal spotlights cropping up over the coming weeks – happy shopping!

Today's best camera deals in the US

Nikon Z7 II (body only): $2,996.95 $1.996.95 at Adorama$1,000 off:

Nikon Z7 II (body only): was $2,996.95 now $1.996.95 at Adorama
$1,000 off:
I don't regret buying the Nikon Z6 II a few years ago, but there are times that I'm a little green-eyed of the pricier and higher 45.7MP resolution of the Z7 II, especially for landscape photography. If there was a deal on the Z7 II like the above from Adorama when I bought my camera, I might have opted for the Z7 II instead. Sure, the Z7 II doesn't have the latest stacked sensor for a speedier performance of the Nikon Z8 and Z9, but it has the same number of pixels, a smaller body, and it now costs less. If you don't shoot a lot of action, the Z7 II could still be your best Nikon mirrorless camera choice today. This discount beats last year's $700 off.

Canon EOS R100 with two lenses: $829.99 $499 at Amazon40% off:

Canon EOS R100 with two lenses: was $829.99 now $499 at Amazon
40% off:
The EOS R100 packs Canon's excellent 24MP APS-C sensor, a dual-pixel autofocus system, plus an excellent DSLR-style form factor that's a brilliant design for photography, especially its EVF for clear viewing in bright light. Sadly, the LCD screen is fixed, nor is it touch sensitive, but the EOS R100 is far and away Canon's cheapest RF-mount mirrorless camera, especially now this two-less bundle has dropped to $499. The two entry-level lenses included are the RF-S 18-45mm F4.5-6.3 IS STM and the RF-S 55-210mm F5-7.1 IS STM, which between them will cover beginners for most photography scenarios.

Nikon D7500 with AF-S DX Nikkor 18-140 VR lens: 1,496.95 $996.95 at B&H PhotoSave $500:

Nikon D7500 with AF-S DX Nikkor 18-140 VR lens: was $1,496.95 now $996.95 at B&H Photo
Save $500:
Nikon's D7500 is a superb all-rounder DSLR, with a 24MP APS-C sensor, a 3.2-inch LCD screen, 8fps burst shooting and super impressive high-ISO performance. If you still like DSLR over mirrorless, this is a real bargain now, especially with the highly versatile 18-140mm lens thrown in – an excellent pairing. Last year this bundle cost $1,1196.95, meaning there's an additional $200 saving for Black Friday 2024. You can also grab the pair for effectively the same price at Nikon's store.

Price check: $999.95 at Nikon


DJI Osmo Action 4: $299 $249 at Amazon

DJI Osmo Action 4: was $299 now $249 at Amazon
A $50 discount might not seem like much but when you think this rugged action camera was released a year ago, you can rest assured that you're getting some of the latest tech out there, such as 4K video with excellent stabilization. It's also an improvement on the Action 3 thanks to a 1/1.3-inch larger sensor that immediately results in better low-light performance. You'll also get a camera that is waterproof down to 18m and a handy magnetic mounting system. We're big fans of DJI's Osmo Action series – arguably GoPro's biggest challenger.

Today's best camera deals in the UK

Canon EOS R8 body only: £1,699now £1,299 at Jessops£400 cashback saving:

Canon EOS R8 body only: was £1,699 now £1,299 at Jessops
£400 cashback saving: Get one of Canon's best budget full-frame cameras for even less today thanks to a massive £400 cashback offer from leading retailers, including Jessops and John Lewis. This deal gives you a 24.2 MP full-frame CMOS image sensor and an uncropped 4K movie feature that runs right up to 60 fps. The 3-inch LCD touchscreen is also vari-angle so you can use it in whatever situation you find yourself in. There's a raft of Canon cashback savings to be had. Another standout deal is for the pricier full-frame Canon EOS R6 Mark II for just $1,999 at Jessops (was £2,779).

Sony A7 IV (body only):£2,400£2,038 at Amazon

Sony A7 IV (body only): was £2,400 now £2,038 at Amazon
The Sony A7 IV drops to £2,038 at Amazon, whereas last year its best price was £2,099. Not bad for a camera that we rated as the best mirrorless camera for most people until it was recently dethroned by the new Nikon Z6 III. Sony's A7 IV might not pack the same video performance as the Z6 III, but it has a higher-resolution 33MP full-frame sensor plus excellent autofocus. It's due an update, but there's no word of one yet, and so the A7 IV remains the latest in the line of Sony's popular all-rounder mirrorless camera.

Nikon Z6 III (body): £2,699£2,499.99 at Jessops

Nikon Z6 III (body): was £2,699 now £2,499.99 at Jessops
Nikon's Winter Savings, which are available until January 13 2025, include the first-ever discount we've seen on the stunning Nikon Z6 III body. This fantastic mirrorless camera was just released a few months ago and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our Nikon Z6 III review awarded this excellent camera a full five stars out of five so this price cut gets a glowing recommendation from us, available at Nikon, Wex Photo Video, Park Cameras and other leading retailers.

Nikon Zf: £2,499now £1,580 at Amazon

Nikon Zf: was £2,499 now £1,580 at Amazon
Classic retro style, full frame 24MP sensor, Nikon's best in-body image-stabilisation, smart manual focus controls, a dedicated black and white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. You'll love the experience shooting with the Zf, and with a record-high 37% discount slashing over £900 off, the Nikon Zf is one of the most tempting Black Friday deals. It can be a pricey day job when you find deals this good.

Deals picked by
Tim Coleman
Deals picked by
Tim Coleman

I captain the cameras ship at TechRadar and have been writing camera gear news, reviews, features and buying guides for over 15 years, and yes, covered all the major recent sales events. I'm familiar with all the leading cameras and have tracked the best prices on all of the camera gear worth buying. Many of the same deals resurface during sales season, but this year there seems to be improved price cuts on last year's sales, as well as completely new deals.

Black Friday camera deals: FAQs

The Sony A7C camera on a yellow background

(Image credit: Sony)

Is Black Friday the best time to buy a camera?

As a general rule, Black Friday is a great time to buy a new camera, but in some cases retailers mark up the prices of cameras in the run-up in order to offer a seemingly bigger discount during the actual sales event. This doesn't necessarily make them a bad buy – on many occasions, their prices still drop to record lows.

We check a camera's recent price history to make sure if it's a genuinely good buy or not. We only include great deals, and typically add notes about the sale price, like if it's a record-low price. Many cameras do indeed simply drop to their lowest-ever price for a brief period over Black Friday, particularly in Amazon's Lightning deals and brand-own cashback schemes, and these are often among the best camera deals of the year.

The good news is that if you miss the sales event, the majority of the bargains remain to be had over the following days also.

When will the Black Friday camera deals start in 2024?

This year's Black Friday sale officially takes place on November 29, but camera deals are already starting to crop up at major stores.

A cat and mouse scenario plays out among the leading retailers: when one retailer drops the price of a camera, rival retailers often price match. If you see a great deal at Amazon, it can pay to check the price at other retailers, making sure you get the best deal, including postage costs.

In the US, Adorama often charges the same price for a 'value' bundle which includes additional accessories. We've listed the leading camera retailers and the best deals currently available above. In the UK, it's cashback season, and when you pair that saving with price cuts, the total discount can be huge.

What Black Friday camera deals should I expect?

Amazon Prime Day in October 2024 gave us a taster of some of the best deals we can reasonably expect over Black Friday and we covered the event with this Prime Day camera deals round up.

Standout deals in the US included the Nikon D850 at Amazon US and the Canon EOS R100 twin lens kit, while we see saw the first notable discounts on the current Canon EOS R6 Mark II. Meanwhile in the UK, the Sony A7 III dropped below £1,000 for the first time and the DJI Osmo Action hit a record low price.

The Osmo Action 4 is one of many cameras recently replaced, in this case by the Osmo Action 5 Pro. It's these products that could receive their first major discounts. Predecessors of standout new cameras include the Canon EOS R5, Nikon Z6 II, Sony ZV-E10, GoPro Hero 12 Black and more.

In the UK it's also the season for cashback savings directly from the brands. Canon has just launched some huge price cuts, including £780 off the EOS R6 Mark II, while Nikon launched a winter savings menu that'll be available until the new year.

Why trust TechRadar this Black Friday

We've covered Black Friday for over decade here at TechRadar and we've learnt when all the best sales start and how to uncover all of the top camera deals. We also monitor sales throughout the year and track the lowest prices of the most popular products as so we know a bargain when we see it.

Yet who would we be to promote deals without intimate knowledge of the products being recommended? Rest assured, all the deals listed in this Black Friday guide are for camera gear that we personally recommend and would buy with our own money, leaning on countless years of experience testing the latest and greatest models from all of the leading camera brands.

TOPICS
Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.