As we move into November, sharp-eyed bargain hunters know that it's time for the Black Friday Apple Watch deals to start.
Apple Watches are consistently some of the most popular items in the Black Friday deals. It sounds like we're jumping the gun, given that Black Friday doesn't take place until the end of the month, but hear us out: deals crop up earlier every year, so your chances of getting a great smartwatch at a bargain price increases.
We're likely to see great deals on the Apple Watch SE 2, as usual, and perhaps small discounts on the Watch Ultra 2 and Apple Watch Series 10. We've broken the early deals and important information down below in our guide for savvy shoppers, as well as a few examples of discounts from previous years.
Today's best Apple Watch deals in the US
- Amazon: 24% off the 40mm GPS-only Apple Watch SE 2 (cheapest ever)
- Amazon: Save $20 on the brand new Apple Watch Series 10
- Best Buy: Save $79 on the 41mm Apple Watch Series 9
- Walmart: Up to $100 off the Apple Watch Series 9
Today's best Apple Watch deals in the UK
- Amazon: £10 off the already-cheap Apple Watch SE 2
- Argos: Apple Watch Ultra 2 with Alpine loop, now just £769
- Very: Save £9 on 44mm Apple Watch SE 2
- John Lewis: Save £20 on stainless-steel Apple Watch Series 9 with cellular connectivity
As TechRadar's senior fitness and wearables editor, I've been writing about fitness technology and smartwatches for a very long time. I've also been covering Black Friday deals on technology for four years, so I'm well-placed to find you the best deals on Apple Watches.
Black Friday Apple Watch deals: FAQs
When will the Black Friday Apple Watch deals start in 2024?
This year, all the Black Friday deals will fall on Friday 29 November 2024. That's the official Black Friday date, and the deals will last all the way through the weekend until midnight on Cyber Monday, 2 December.
However, there are always deals in the run-up to Black Friday proper, and it's not uncommon to start seeing discounts at the very end of October. The early Black Friday Apple Watch deals will trickle in all throughout November, culminating in the big Black Friday weekend.
This means there are plenty of opportunities to grab a deal before the big day, but it also means the best deals might actually sell out before Black Friday weekend is even under way. Make sure you check back regularly to see if there's an early-bird deal you really want to snap up.
Is Black Friday the best time to buy an Apple Watch?
Most likely, yes. Black Friday is in a fortuitous spot in the calendar for Apple Watch hunters: Apple debuts its new devices (like the Apple Watch Series 10) in September each year, so if you're on the hunt for an older model like the Apple Watch Series 9, you might be able to pick up a discounted model as retailers rush to clear last year's stock with tempting discounts.
What Black Friday Apple Watch deals should I expect?
As above, any Apple Watch that is being phased out or replaced is usually a good bet. This year, it's the Apple Watch Series 9 being replaced by the 10, and we're already seeing a few early deals on this model.
Otherwise, the entry-level Apple Watch SE 2 almost always sees discounts on Black Friday, as Apple are keen to tempt people into buying its already-cheap watch to get people using its health ecosystem. At the time of writing, we rated the SE 2 as the best Apple Watch for most people in our best Apple Watches buying guide, and it's always a very popular buy.
However, you can be sure many people are going to want the best Apple Watch money can buy, so keep an eye out for discounts on the Apple Watch Ultra 2. We're not expecting big money discounts here, probably $50 / £40 off or less. If you see one lower than $750 / £750 at any point, it's a deal well worth snapping up, and one unlikely to last.
Why trust TechRadar this Black Friday
We've covered Black Friday for over decade here at TechRadar and we've learnt when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products as so we know a bargain when we see it.
We wear smartwatches all day, every day, for exercise and during sleep, so we know our stuff when it comes to reviewing smartwatch features. Of course, this combined with our deals experience means we know an Apple Watch bargain when we see one.
Combined, we'll bring you the best Black Friday deals on all the top-rated and well-reviewed products available to buy right now so you come away with some excellent tech at a great price.
Last year's best Black Friday Apple Watch deals in the US
Last year's best Black Friday Apple Watch deals in the UK
