The Apple Watch Black Friday sales have kicked off in earnest, and the deals are even better than we thought they were going to be, especially on Apple's newest watches.
While we do expect some deals to improve as we get closer to the main event, we've already seen some very big savings on the Apple Watch SE (lowest-ever price of $169), as well as significant savings on the brand-new Apple Watch Series 10 in the US and the Ultra 2 in the UK.
Not to be outdone by Amazon, retailers in the U.S. including Best Buy and Walmart, and the UK's Argos and John Lewis are in on the action with some early savings.
So whether you want a gift for a family member or close friend, an upgrade to your aging Apple Watch, or your first-ever taste of watchOS 11, here are the best Black Friday Apple Watch deals available right now.
Today's best Apple Watch deals in the US
- Amazon: SE 2 down to lowest-ever $169 price
- Amazon: Save $80 on the brand-new Apple Watch Series 10
- Best Buy: Save $79 on the 41mm Apple Watch Series 9
- Walmart: Save $40 on the Apple Watch Series 9
Today's best Apple Watch deals in the UK
- Amazon: SE 2 down to lowest-ever $169 price
- EE: Apple Watch Ultra 2 down to £649
- Very: Save £9 on 44mm Apple Watch SE 2
- John Lewis: Save £30 on stainless-steel Apple Watch Series 9 with cellular connectivity
As TechRadar's senior fitness and wearables editor, I've been writing about fitness technology and smartwatches for a very long time. I've also been covering Black Friday deals on technology for four years, so I'm well-placed to find you the best deals on Apple Watches.
Black Friday Apple Watch deals in the US
Black Friday Apple Watch deals in the UK
Black Friday Apple Watch deals: FAQs
When will the Black Friday Apple Watch deals start in 2024?
This year, all the Black Friday deals will fall on Friday 29 November 2024. That's the official Black Friday date, and the deals will last all the way through the weekend until midnight on Cyber Monday, 2 December.
However, there are always deals in the run-up to Black Friday proper, you'll start to see discounts right now until the sales event next week. The Black Friday Apple Watch deals are trickling in, culminating in the big Black Friday weekend.
This means there are plenty of opportunities to grab a deal before the big day from the likes of Walmart and Best Buy in the US and Curry's and John Lewis in the UK, but it also means the best deals might actually sell out before Black Friday weekend is even underway. Make sure you check back regularly to see if there's an earlier deal you really want to snap up.
Is Black Friday the best time to buy an Apple Watch?
Most likely, yes. Black Friday is in a fortuitous spot in the calendar for Apple Watch hunters: Apple debuts its new devices (like the Apple Watch Series 10) in September each year, so if you're on the hunt for an older model like the Apple Watch Series 9, you might be able to pick up a discounted model as retailers rush to clear last year's stock with tempting discounts.
What Black Friday Apple Watch deals should I expect?
As above, any Apple Watch that is being phased out or replaced is usually a good bet. This year, it's the Apple Watch Series 9 being replaced by the 10, and we're already seeing a few deals on this model, as well as better-than-expected deals on the Series 10.
Otherwise, the entry-level Apple Watch SE 2 almost always sees discounts on Black Friday, as Apple is keen to tempt people into buying its already-cheap watch to get people using its health ecosystem. At the time of writing, we rated the SE 2 as the best Apple Watch for most people in our best Apple Watches buying guide, and it's always a very popular buy.
However, you can be sure many people are going to want the best Apple Watch money can buy, so keep an eye out for discounts on the Apple Watch Ultra 2. We're not expecting big money discounts here, probably $50 / £40 off or less. If you see one lower than $750 / £750 at any point, it's a deal well worth snapping up, and one unlikely to last. The EE deal in the UK above is an amazing find.
Why trust TechRadar this Black Friday
We've covered Black Friday for over decade here at TechRadar and we've learnt when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products as so we know a bargain when we see it.
We wear smartwatches all day, every day, for exercise and during sleep, so we know our stuff when it comes to reviewing smartwatch features. Of course, this combined with our deals experience means we know an Apple Watch bargain when we see one.
Combined, we'll bring you the best Black Friday deals on all the top-rated and well-reviewed products available to buy right now so you come away with some excellent tech at a great price.
