The analog resurgence has been one of the biggest tech trends of 2026 after making a slow comeback last year.
Whether you’ve made the switch from a smartwatch to a Casio or you’re taking a trip down memory lane with your old iPod, more users are reverting to analog devices to escape brain-rotting algorithms and indulge in nostalgia. The same goes for the best compact cameras — and Lola is one of the next emerging brands to embrace this simplicity.
In October 2024, Lola launched its flagship $109/ £79/ AU$159 camera, a compact device that leans into early Y2K digital photography but with smartphone connectivity features. The camera was a response to the rising lo-fi tech craze, gaining exponential traction among Gen-Z users, and I grew increasingly curious.
Retro tech has become quite a prominent theme in my life at the moment. Recently I ditched Spotify and spent some time with the Miko cassette player by Gadhouse, but coming across the Lola camera online unlocked memories of my childhood I’d completely forgotten about.
I haven’t used a digital camera for the best part of 15 years, so it was time for a reunion.
A tiny camera, but a big first impression
For the past few weeks, the Lola camera has lived inside my everyday bag, and I used it at every opportunity I could — but I will never forget how I felt when I first took it out of the box.
First of all, the camera is absolutely tiny with dimensions of 3.75" x 0.75" x 2.25" and a weight of 0.5lbs (approximately 225 grams). I can’t remember if that’s always been the standard size for a digital camera, but I felt like a giant holding it in my hands. That said, it’s a handy pocket-sized device with a simple design to go with it.
Just like your average point-and-shoot camera, Lola has a built-in flash, supports SD cards, and packs an array of 19 fun effects, as well as 9 scene modes including Party, Beach, Night, & Portrait. One of the biggest differences is its USB-C charging port, which also comes in handy for transferring images to your smartphone.
Lola has numerous editions of its digital camera, including a cute Betty Boop-themed version and one in a clear shell finish that lets you see the inner workings of the camera. I quite like the stripped-back standard silver version because it’s minimal, but can still turn heads.
Then it was time to put the pedal to the metal.
Classic, but with a twist
Overall, Lola is a camera that’s bound to satisfy casual users who want to revert to a compact smartphone alternative for snapping images and creating memories. It’s great for taking photos to fill up a scrapbook or for your next Instagram photo dump, but it’s not one for established photographers who want crisp results. If anything, it’s for those who want to embrace imperfection.
Going into it, I knew that it wasn’t going to give picture-perfect results like professional cameras, but I developed a quick admiration for it as a beginner-friendly device. While its 8MP resolution is low by modern standards, it’s more than enough in this case, producing clear-looking images with a soft lo-fi finish that looks more authentic than a retro smartphone app filter — particularly for outdoor shots.
I found taking photos outside much easier than taking photos indoors, and for the most part, the camera adapts very well to natural environments. In some cases, however, it can be quite sensitive to sunlight, resulting in harsh, overexposed spills in the images.
This can be fixed with a few minor tweaks in the settings, and they don’t require a lot of photography knowledge. All I did was bring the exposure down to -1, increase the ISO to 100, and enable the Daylight preset in the White Balance setting. You can see the difference it made in the images below.
While these amendments made a big difference, it does mean that some parts of your image will appear darker than others in order to balance out the harshness of the light. In the second image, you can see the footpath and trees are slightly darker, but the grass patch in the background isn’t as overexposed, so for me it’s not too much of a setback.
But another feature that caught my eye was Lola’s surprising x20 digital zoom, which goes further than you think. Of course, the further you zoom in, the more crunchy your image will turn out, but zooming roughly halfway to two-thirds in is great for spotlighting the finer details of architecture and infrastructure, or for framing subjects in an entirely different way.
Lola takes everything you loved about your 2006 digital camera and puts it back into a refreshed device, but this is the 2020s, and the company is fully aware of your social media-posting intentions. This is where the SD card adapter comes in handy.
One of the biggest pain points I found with digital cameras 15 years ago was the importing process, which usually required a laptop or computer to transfer your images, since smartphones weren't as advanced as they are now. Admittedly, I was probably just too lazy to do this.
With the Lola camera, all you have to do is insert the SD card into the adapter, which goes into your phone’s charging port. You can then select the images you want to import right from your camera roll, and they’re imported in seconds, making it a lot easier to share them with your friends. For me, this was the icing on the cake.
Digital photography is timeless
There’s a handful of elements with the Lola camera that could do with some improvement (mainly its sensitivity), but for a $100 digital camera I think it has solid value for casual users. But beyond that, reverting to a digital camera removed the obsession with the finer details, evoking a deeper appreciation for being in the moment.
Sure, you can add effects and filters on the camera, but you can’t fine-tune individual settings such as saturation, contrast, shadows, and highlights on the device itself. That way, you have no choice but to embrace the realness and humanity of capturing what's before you.
I recently attended a bridal fitting for one of my closest friends, and instead of using my phone, I captured everything with Lola (I haven’t shared the images for obvious reasons). Though these photos have since been imported to my iPhone gallery, they stand out differently because I know how they were taken, and I look back at them filled with the same feelings of excitement from that day.
Simple, effective, and raw at its core, I’m going forward with a new attitude to memory-making. For some reason, somehow you remember the joy of each moment more vividly.
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