DJI Neo leak reveals just how temptingly affordable the tiny drone might be

DJI Avata 2 FPV drone in flight over rocky beach
The DJI Neo is rumored to be like a baby Avata 2, above (Image credit: DJI)

In an unboxing video by Italian YouTuber enontheroad, the hardware of DJI's upcoming drone for beginners, the DJI Neo, has seemingly been revealed, along with claims about what the product's list price will be. 

In the video, it appears that the FPV-style 'baby' Avata 2 drone is already available in some markets  – enontheroad was able to pick up a retail unit in Malaysia, along with the recently announced HoverAir X1 Pro – while DJI itself has since teased the Neo on X (formerly Twitter).

enontheroad was not able to fly the drone in the video, which is no surprise given the product isn't official yet. But it did reveal the Neo's FPV-style design in the apparent unboxing, as well as the pricing that it claims it was told by DJI representatives (see the video, in Italian, below).

HO COMPRATO IN ANTEPRIMA IL DJI NEO! ECCO IL SELFIE DRONE CHE DISTRUGGE LA CONCORRENZA HOVER X1 PRO - YouTube HO COMPRATO IN ANTEPRIMA IL DJI NEO! ECCO IL SELFIE DRONE CHE DISTRUGGE LA CONCORRENZA HOVER X1 PRO - YouTube
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DJI Neo official teaser and rumored pricing

According to enontheroad, the DJI Neo will start at just €199 in the Eurozone (that's about $220 / £167 / AU$325). We've already seen rumors that a DJI Neo Fly More Combo kit, which typically includes extra batteries, a charging hub, and an improved controller, will cost close to double that fee, at around $350 / £295 / AU$550. enontheroad claims it was told that the Fly More Combo will be around €350. 

DJI has now made the Neo official in a teaser on X (formerly Twitter). In an unusual move for DJI, the three-second video (see below) reveals and confirms the product name as Neo, together with the announcement date and time, which will be on September 5 at GMT+8 (that's 6am PT / 9am ET / 2pm UK time).

That's all we have from DJI, so we are still relying on rumors for everything else, including the pricing. It the rumors turn out to be accurate, then the Neo could be an absolute steal. 

There have been plenty of other Neo rumors that suggest it could be one of the best drones for beginners, from it being DJI's smallest ever drone (notwithstanding DJI's Ryze Tello) at around half the weight of the Mini 4K, to it being ready to go out of the box, equipped with AI-subject tracking and DJI's QuickShots flight moves. 

What we know now is that it won't be long until the Neo is taking off from the palm of our hands.

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Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.