I've never seen a DJI drone this cheap — the Neo selfie drone falls to an unfathomably low £113, and I think it's a no-brainer as your first drone

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Trust me, you're going to have great fun with the Neo

DJI Neo in flight in front of trees
(Image credit: James Abbott)
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No other 4K drone is easier to get started with than the DJI Neo. Anyone can be airborne with it in minutes, capturing 4K selfies with smart subject tracking. And the good news is that you really don't need all the costly extras that I usually recommend to first-time pilots — the drone-only package for £113.05 at Amazon UK is a great option to take your first flight.

Yes, the beauty of the Neo is its versatile flight options; it works with or without a controller, and with goggles for FPV flight. However, you really can enjoy its best feature — automated subject tracking — in its simplest controller-free form.

If you're feeling flash, the Fly More Combo is available for below £200 for the first time, now just £198.55 at Amazon UK (was £299), with which you'll get the drone, a controller, three batteries and charging hub, while the price of the Motion Fly Combo, which includes the goggles and motion controller for FPV flight, now costs just £309 at Amazon (was £449).

• Browse the full Amazon Prime Day sale

These are excellent prices over Amazon Prime Day for one of the most compelling beginner drones that I've had the pleasure of testing.

DJI Neo close-up of flight mode options on the drone

With single-push take-off, you don't actually need a controller to use the DJI Neo (Image credit: James Abbott)

A DJI drone at this price?

We gave the DJI Neo 4 stars in our review when it was launched in September 2024 as the cheapest DJI drone that shoots 4K video. It has since been upgraded to the Neo 2 in November 2025 — I've highlighted five key differences in my DJI Neo 2 vs DJI Neo explainer so you can be sure what you may or may not be missing out on should you opt for the older model.

Yes, the Neo 2 is a decent upgrade and worth the extra outlay for some people, but there are many similarities between the two selfie drones. For first-timers, I think the original model offers the best value, especially at the new low prices.

If aerial photography is your chief concern, however, you might be better off looking at other DJI quadcopters; the Neo has a small 1/2-inch sensor and is limited to 12MP JPEG-only photos and 4K video with standard color profile (no D-Log). The Neo 2 has much the same image quality, but drones such as the recent DJI Lito X1 give an image quality step up. I've included the best deals for other beginner DJI drones below, though none come close to the extraordinarily low price of the Neo.

Deals picked by
Tim Coleman
Deals picked by
Tim Coleman

I joined the TechRadar team as Cameras Editor In January 2023, and since then I've covered every major drone launch and Amazon Prime Day sale. I only recommend tried and tested drones (by me or one of my team of expert reviewers). Put simply, I know which models you should buy and what are genuinely good prices.

Today's best DJI Neo deals

DJI Neo (drone only)
DJI Neo (drone only): was £169 now £113 at Amazon

Usually, I recommend Fly More Combos for first-time buyers because you get a controller, extra batteries, and a charging hub, but of any beginner drone, the autonomous Neo is possibly the one where you can get away with the single-battery, drone-only bundle.

There's a huge price drop for the Neo drone-only option, with more than £50 off the original price. By my reckoning, this is the lowest price ever in the UK for a DJI drone that shoots 4K video.

View Deal
DJI Neo Fly More bundle
DJI Neo Fly More bundle: was £299 now £198.55 at Amazon

The DJI Neo is the easiest 4K drone you'll ever fly, with one-tap takeoff, subject tracking, and automatic return. Weighing just 135g, no registration is required, and, thanks to today's low price at Amazon, both the standalone drone and combo packages are available for well below the list price. This deal is for the Fly More bundle, which also includes a controller, three batteries, and a charging hub.

You're not buying a Neo for its 12MP photo and 4K video quality, but its ease of use, beginner-friendly features, and versatile flight options. If you want better quality aerial images, check out the deals listed below for the Mini 4K, Lito X1, and Mini 5 Pro.

See our DJI Neo review for more details

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More of the best beginner DJI drone deals today

More Prime Day deals in the UK

Timothy Coleman
Timothy Coleman
Cameras Editor

Tim joined the TechRadar team as Cameras Editor in 2023 and has enjoyed more than 15 years as a tech journalist specializing in camera gear. He's previously worked at Amateur Photographer, for a photo accessory manufacturer and as a freelance photographer and video producer, with clients including Studio 44 and Canon. He also started a media team in Nairobi, Kenya, where he lived for a few years volunteering for a faith-based organisation. Tim is married, father of three children, and loves being active, primarily running since hanging up his football boots.

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