Looking to seriously upgrade your photo or video game for Black Friday? One of the best cameras on the market - the Sony Alpha 7 IV - is currently available for a record-low price in both the US and UK.
Now the Black Friday deals are in full swing and you can get the Sony Alpha 7 IV at Best Buy for $2,099.99 (was $2,499.99). This is a great money-off deal that brings the body down to its lowest ever price in the US.
Thankfully, there's no need for UK readers to miss out today, with a deal that is arguably even better thanks to a £300 cashback offer. Combined with an upfront discount, you can get the Sony Alpha 7 IV at Jessops for £1,699 (was £2,399).
Black Friday Sony Alpha 7 IV camera deals
Our Sony Alpha 7 IV review gave the camera 4.5 out of 5 stars, calling it the 'hybrid king'. This mirrorless camera is one of the standouts from the past few years thanks to next-level its next-level autofocus, 33MP full-frame sensor, and vari-angle screen.
Other than these incredible specs, one of the best things about this camera is its ability to shoot world-leading photography while also delivering amazing videography. It's a superb all-rounder.
If you're looking at buying an older version of the Alpha 7, then just keep in mind that the Alpha 7 IV has surpassed its predecessor by offering support for 10-bit video, no recording limits, and focus breathing compensation—all things that videographers love.
The Sony Alpha 7 IV is an incredible camera but you have plenty of other options, which can be found in our best mirrorless cameras guide. If you're sold on Sony as a brand, then we also have a Best Sony Cameras guide.
