A new OpenAI Sora rival just landed for AI videos – and you can use it right now for free

A laptop on a pink and purple background showing videos made by Luma AI's Dream Machine
(Image credit: Luma AI / Future)

The text-to-video AI boom has really kicked off in the past few months, with the only downside being that the likes of OpenAI Sora still aren't available for us to try. If you're tired of waiting, a new rival called Dream Machine just landed – and you can take it for a spin right now.

The essentials

The logo for Luma AI Dream Machine

(Image credit: Luma AI)

Video resolution: 1360x752
Clip lengths: Five seconds
Training data: unknown
Cost: free tier gives you 30 generations per month, paid tiers start from $29.99 / month

Dream Machine is made by Luma AI, which has previously released an app that helps you shoot 3D photos with your iPhone. Well, now it's turned its attention to generative video, which has a free tier that you can use right now with a Google account – albeit with some caveats.

The main one is that Dream Machine seems to be slightly overwhelmed at the time of writing. There's currently a banner on the site stating that "generations take 120 seconds" and that "due to high demand, requests will be queued". Our text prompt took over 20 minutes to be processed, but the results (below) are pretty impressive.

Dream Machine's outputs are more limited in length and resolution compared to the likes of OpenAI's Sora and Kling AI, but it's a good taster of how these services will work. The clips it produces are five seconds long and in 1360x752 resolution. You just type a prompt into its search bar and wait for it to appear in your account, after which you can download a watermarked version. 

While there was a lengthy wait for the results (which should hopefully improve once initial demand has dropped), our prompt of 'a close-up of a dog in sunglasses driving a car through Las Vegas at night' produced a clip that was very close to what we envisaged. 

Dream Machine's free plan is capped at 30 generations a month, but if you need more there are Standard (120 generations, $29.99 a month, about £24, AU$45), Pro (400 generations, $99.99 a month, about £80, AU$150) and Premier (2,000 generations, $499.99 a month, about £390, AU$750).

A taste of AI videos to come

Dream Machine sample video - YouTube Dream Machine sample video - YouTube
Watch On

Like most generative AI video tools, questions remain about exactly what data Luma AI's was trained on – which means that its potential outside of personal use or improving your GIF game could be limited. It also isn't the first free text-to-video tool we've seen, with Runway's Gen 2 model coming out of beta last year.

The Dream Machine website also states that the tool does have technical limitations when it comes to handling text and motion, so there's plenty of trial-and-error involved. But as a taster of the more advanced (and no doubt more expensive) AI video generators to come, it's certainly a fun tool to test drive.

That's particularly the case, given that other alternatives like Google Veo currently have lengthy waitlists. Meanwhile, more powerful models like OpenAI's Sora (which can generate videos that are 60-seconds long) won't be available until later this year, while Kling AI is currently China-only.

This will certainly change as text-to-video generation becomes mainstream, but until then, Dream Machine is a good place to practice (if you don't mind waiting a while for the results).

You might also like...

Mark Wilson
Senior news editor

Mark is TechRadar's Senior news editor. Having worked in tech journalism for a ludicrous 17 years, Mark is now attempting to break the world record for the number of camera bags hoarded by one person. He was previously Cameras Editor at both TechRadar and Trusted Reviews, Acting editor on Stuff.tv, as well as Features editor and Reviews editor on Stuff magazine. As a freelancer, he's contributed to titles including The Sunday Times, FourFourTwo and Arena. And in a former life, he also won The Daily Telegraph's Young Sportswriter of the Year. But that was before he discovered the strange joys of getting up at 4am for a photo shoot in London's Square Mile. 

Read more
Sora-generated image
What is OpenAI's Sora? The text-to-video tool explained and how you can use it
Synthesia
What is Synthesia? Everything we know about the best enterprise AI video generator
Dream Machine Audio
I tried adding audio to videos in Dream Machine, and Sora's silence sounds deafening in comparison
AI Studios
What is AI Studios by DeepBrain? Everything we know about the AI avatar maker
A scientist looking through a microscope generated by Google Veo 2
Google’s new Veo 2 beats OpenAI Sora with 4K AI video generation – here’s how to try it
Luma Labs Ray 2
This AI video generator can make a banana typing look realistic – and might challenge Sora
Latest in Artificial Intelligence
Two business men playing chess in the office.
It turns out ChatGPT o1 and DeepSeek-R1 cheat at chess if they’re losing, which makes me wonder if I should I should trust AI with anything
Google Gemini Calendar
Gemini is coming to Google Calendar, here’s how it will work and how to try it now
Netflix
Netflix tried to fix 80s sitcom A Different World with AI but it gave us a different nightmare
Pictory
What is Pictory: Everything we know about this business-focussed AI video generator
A toy Amazon Echo next to the Alexa Plus logo and a range of Echo devices
What is Alexa+: Amazon’s next-generation assistant is powered by generative-AI
Gaming with AI
I asked Gemini to play a text-based adventure game with me and the AI whisked me away to a word-based fantasy
Latest in News
An American flag flying outside the US Capitol building against a blue sky
Sean Plankey selected as CISA director by President Trump
An Nvidia GeForce RTX 4060 on a table with its retail packaging
Nvidia RTX 5060 GPU spotted in Acer gaming PC, suggesting rumors of imminent launch are correct – and that it’ll run with only 8GB of video RAM
Indiana Jones talking to a friend in a university setting with a jaunty smile on his face
New leak claims Indiana Jones and the Great Circle PS5 release will come in April
A close up of the limited edition vinyl turntable wrist watch from AndoAndoAndo
This limited-edition timepiece turns the iconic Technics SL-1200 turntable into a watch, and I want one
A close up of Gemma sitting down in Severance season 2 episode 7
'I'm like Gemma – I'm in the dark': Severance star Dichen Lachman shares disappointing filming update for the popular Apple TV+ show's third season
Horizon Zero Dawn Remastered
Future PlayStation games could have AI-powered characters, if this leaked prototype of Aloy is anything to go by