Amazon Prime Day deals start now - get up to $700 off Fire TVs

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We may still be three weeks away from this year's Prime Day, but Amazon has launched a selection of early Prime Day deals that are available right now. You can get in the mood for the upcoming sales event by bagging some of the cheapest prices ever on a number of Amazon Fire TVs.

Prices start at just $89.99 for the most basic budget TVs, but the are also a good number of premium 4K and QLED displays on offer with massive savings of up to $700.

Our top pick is this Amazon Fire TV 55-inch Omni Series 4K TV for $299.99 (was $559.99). This is a bargain for a 4K TV that comes with Dolby Vision support: an advanced feature usually seen in more expensive displays that delivers superior picture quality with a richer and wider color palette. Today's offer brings the smart TV down to its cheapest price ever, so it's one not to be missed.

Have a look below for even more of the best offers, including a masssive $700 off 75-inch Toshiba M550-Series 4K Fire TV. You can also browse all Fire TVs on sale for yourself.

Remember, though, that you need to be an Amazon Prime member in order to take advantage of the majority of these current reductions. You can reactivate your membership for just the Prime Day period for $14.99 / £7.99 per month. Or, new subscribers can sign up for a 30-day free trial, which will last all the way through to Prime Day on July 12 and 13.

Early Amazon Prime Day TV deals

Amazon Fire TV 55-inch Omni Series 4K TV: $559.99 $299.99 at Amazon
Save $260 - Simply the cheapest price ever for the 55-inch Amazon Fire TV Omni Series 4K TV and a fantastic deal on an advanced set to improve your home cinema experience. As well as support for 4K resolution, HDR and Dolby Digital, this TV also supports Dolby Vision. This improves the picture quality significantly with a richer and wider color palette. The feature is usually reserved for more expensive sets, so it's a great find on a TV this cheap and the reason why we'd pick this as one of the best early Prime Day deals.

Toshiba 75-inch M550-Series 4K Fire TV: $1,399.99 $699.99 at Amazon
Save $700 - As well as being the biggest TV in Amazon's early round of Prime Day deals, this Toshiba also has the largest discount with a whopping $700 off. This brings it back down to the cheapest price ever. The sharp 75-inch 4K LED display with HDR offers excellent picture quality, a smooth 120Hz refresh rate that's great for gaming, hands-free voice controls and all major streaming apps. It's an all-around excellent price for a premium TV.

This is just the start of Amazon Prime Day so if you aren't ready to buy today we'll be monitoring all the best deals to come over the next few weeks and during the event itself in July. And you can stick with TechRadar throughout the year for our regular guides to the best TV deals and cheap OLED TV deals available each week.

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James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.