Get a free Apple Watch or Pixel Watch with this AT&T Black Friday deal

Apple Watch SE hot or not
(Image credit: Future/Apple)

If you were planning on buying a network-connected smartwatch this holiday season, AT&T has a buy-one-get-one Black Friday deal for Apple Watch and Pixel Watch. When you buy any Apple Watch, you can get a free Apple Watch SE. Pixel Watch buyers can get a second Pixel Watch with a similar offer. Contract conditions most certainly apply. 

You can find plenty of great Black Friday deals on smartwatches, but nothing like this BOGO offer, for better and for worse. You could net a free Apple Watch SE that is normally worth $299, or a similarly priced Pixel Watch. Unfortunately, AT&T makes you promise to pay for that watch over the next three years with a 36-month installment plan. 

That means you get the $299 watch divided into thirty-six $8.31 payments, and AT&T pays that bill for you. If you leave or disconnect your watch after 20 months, you still owe 16 of those payments, or $133. Of course, that also means you got the Apple Watch SE for a $166 discount off the original price, so it wasn't a terrible deal. 

With deals that require a contract, we recommend caution, but if you plan on keeping your watch connected for a year or more, that would be enough of a discount to make this buy-one-get-one offer worth the leap. 

(Not in the US for an AT&T deal? Scroll down for deals in your local area.)

Today's best Black Friday smartwatch deals

Apple Watch SE (2022, LTE):Free (with contract) Save $299

Apple Watch SE (2022, LTE): Free (with contract) was $299
Save $299 – If you were planning on buying a connected Apple Watch to go with your phone, AT&T will give you a second Watch, an Apple Watch SE, for free. You need to connect both watches to the network and pay for them on an installment plan, but even if you quit early you've still saved a bundle. You can reduce the price further with a trade in, as well. 

Google Pixel Watch (LTE)Free (with contract) Save $399

Google Pixel Watch (LTE) Free (with contract) was $399
Save $399 – The Google Pixel Watch is one of the newest wearables around, and AT&T is giving you a bonus when you buy one and connect it to your cell phone plan. Get two Pixel Watch devices when you sign a long term payment plan and keep both connected, for the price of one.  The Pixel Watch isn't the best performing smartwatch, but it's one of the most stylish, and this is an intriguing deal if you were planning on keeping it connected. 

We normally see great smartwatch deals on last years model, and it's easy to find the Apple Watch Series 7 or even the older Apple Watch SE from years ago getting a nice price cut. It's much harder to find this year's models on sale, especially a watch as new as the Pixel Watch. 

We like connected smartwatches for exercising without a lot of bulk. An LTE-connected smartwatch can play music, receive and send messages, and even make payments, without the need for a bulky phone. You can keep in touch on your run, grab some water and and a snack, then head back with your favorite podcast playing. No phone required. 

If that sounds like a great way to use a smartwatch, signing up for a contract isn't a bad deal, even if you decide to leave early. If you leave within a year, you've gotten the equivalent of $100 off, which isn't the same as getting it free, but is still a respectable bargain. 

More Black Friday smartwatch deals

No matter where you live, you'll find all the lowest prices for the Apple Watch SE and the Pixel Watch from around the web right here, with offers available in your region.

More Black Friday deals

The TechRadar hive mind. The Megazord. The Voltron. When our powers combine, we become 'TECHRADAR STAFF'. You'll usually see this author name when the entire team has collaborated on a project or an article, whether that's a run-down ranking of our favorite Marvel films, or a round-up of all the coolest things we've collectively seen at annual tech shows like CES and MWC. We are one.

Read more
best Apple Watch deals
The best cheap Apple Watch deals and sales for March 2025
Apple Watch SE, Garmin Forerunner 55, Samsung Galaxy Watch FE
Amazon secret smartwatch sale! Grab an Apple Watch SE, Samsung Galaxy Watch FE, or Garmin Forerunner 55 for under $170
A Google pixel Watch 3 on a green background with text saying Don't Miss next to it.
The Google Pixel Watch 3 falls to under $300 at Amazon
Apple Watch SE
Don't miss your chance to grab this super-cheap Apple Watch deal at Target
The Apple Watch Series 10 on a pink background with text saying Don't Miss next to it.
The Apple Watch Series 10 is $70 off at Best Buy, and it's the perfect way to start 2025 right
Apple Watch Ultra 2 with blue and black trail loop band on purple background with black TechRadar big savings icon
The excellent Apple Watch Ultra 2 gets a rare discount at Best Buy
Latest in Smartwatches
Half-Life running on a smartwatch
This Redditor installed a game engine on their smartwatch, and now it runs Doom, Quake, and Half-Life
Apple watch pair with iphone
I've been wearing an Apple Watch for 10 years – these are the 5 settings I change right out of the box
Garmin Instinct 3 next to the Apple Watch Ultra 2
New figures claim the smartwatch market just shrunk for the first time ever, and the Apple Watch Ultra 3 is to blame
Garmin Forerunner 265S
One of the best Garmin running watches just dropped to a great low price at Amazon
Garmin Forerunner 965 on wrist in the dark
New Garmin leak suggests a release is days away, but don't get your hopes up for the Forerunner 975
Garmin Fenix 8 AMOLED watch on wrist
Garmin owners were confused about 13.35 software update for Fenix 8, here's what actually happened
Latest in Deals
apple macbook air against blue background
There's a huge MacBook Air sale right now – shop record-low prices from $629.99
Astro Bot PS5 bundle
Sony officially announces new Astro Bot PS5 bundles and they're available from PlayStation Direct right now for bargain prices we can barely believe
Squarespace
Build a website for less with 10% off Squarespace subscriptions
Dell Inspiron, MacBook and Surface Pro laptop next to each other on a orange background
Best Buy has excellent laptop deals and I've picked the 9 best offers from $139
Target sale
Target just launched a massive spring sale – TVs, clothing, vacuums and Easter decor
OLED Philips Roku TV
The new 65-inch Roku OLED TV is already under $1,000, and that's a price I can get behind