I've been covering Black Friday's GoPro sales for several years and the unexpected 15% off sitewide sale that's just landed, which applies to all of its action cameras, is the best I've seen for some time.
There are a few caveats to be aware of, but if you've been thinking of buying one of its action cams, it's a good time to pick one up. Many models, like the Hero 9 Black, have hit their lowest-ever price with the discount. And I certainly didn't expect GoPro to be offering such a big discount in the Hero 11 Black Mini, which has only been out for a few weeks.
So what are the drawbacks? There are a few asterisks, but nothing I'd consider a deal-breaker. Firstly, you can only use the 15% discount on one camera (or up to ten items in total), so that unfortunately rules out buying a batch of multiple discounted Hero action cams for your paintballing team.
Also, the 15% discount only applies to the camera itself rather than the optional GoPro Subscription that you can choose to bundle with most models. Still, this doesn't stop most of GoPro's entire current range from dropping to their lowest-ever prices in these discounted bundles, which is generally a good idea as the Subscription can be canceled at any time.
Lastly, there are also a couple of exceptions where the discount also doesn't necessarily beat deals we've seen in the run-up to Black Friday. One of those is the GoPro Hero 11 Black Accessories Bundle, which had been available for $399 / £399 recently, but has jumped back up to $449 / £449 during Black Friday. The previous deal (with a 10% off first-time buyer discount) would have slightly undercut the new 15% offer.
But in general, these GoPro deals are some of the best Black Friday camera deals we've seen this year. And given they still dominate our guide to the best action cameras you can buy, they've well worth checking out. (Not in the US or UK? Scroll down for deals in your region).
Today's best Black Friday GoPro deals (US)
GoPro's "15% off sitewide sale" takes its entire current range down to their lowest-ever prices, if you buy them with a GoPro Subscription. This Subscription can be cancelled at any time, so it's something we generally recommend, given the additional savings it provides. Note: the 15% discount for the below will only appear once you've added the product to your cart.
Today's best Black Friday GoPro deals (UK)
Despite increased competition from the likes of DJI and Insta360, GoPros is still the king of action cams – and its models dominate our guide to the best action cams you can buy.
If you want the absolute best action camera it's made, then that's the GoPro Hero 11 Black. That model is particularly strong at shooting vertical videos for the likes of TikTok and Instagram, but if that isn't important to you, then you could save some money by going for one of its cheaper models.
We reckon the GoPro Hero 9 Black offers fantastic value in this 15% off deal, which takes it down to only $262.48 / £262.48 with a one-year GoPro Subscription. Considering it can shoot 5K video and still has that useful front display for framing your shots, we think it's more than enough action cam for most people.
If you want an action camera that'll mostly stay mounted to a helmet, and don't mind using an app rather than a screen to change settings, then the new GoPro Hero 11 Black Mini is also well worth considering at its new discounted price. You can see how it compares to its larger sibling in our GoPro Hero 11 Black vs Hero 11 Black Mini comparison.
Our in-depth guide to the GoPro Subscription will also answer any questions you might have about that service. The short answer? As our article concludes, "there’s really no question: a GoPro subscription is worth it if you’re planning to buy a new GoPro action camera", and that's particularly the case with these 15% discounts.
More Black Friday GoPro deals
No matter where you live, you'll find all the lowest prices for GoPro action cams from around the web right here, with offers available in your region.
More US Black Friday deals
- Amazon: 50% off TVs, AirPods, clothing & toys
- Apple AirPods Pro 2: down to $199 at Amazon
- Best Buy: up to $700 off TVs, laptops & iPads
- Cheap TVs: $79.99 smart TVs from Best Buy
- Christmas trees: prices starting at $38.99
- Dell: laptops from $299.99
- Gifts ideas: 40% off holiday gifts from Amazon
- Home Depot: 50% off tools & appliances
- Lowe's: $750 off appliances, decor & tools
- Macy's: coats, sweaters & boots from $10
- Overstock: 70% off decor and furniture
- Nectar: up to $500 off mattresses + free gifts
- Nordstrom: 50% off UGG, Nike & North Face
- Samsung: $2,500 off TVs & appliances
- Sephora: 50% off makeup, perfume & gifts
- Target: 45% off toys, TVs, Keurig & more
- Toys: 50% off best-selling toys at Walmart
- Ulta: up to 50% off makeup, hair & perfume
- Verizon: get the iPhone 14 Pro for free
- Walmart: 60% off toys, TVs, vacuums & laptops
- Wayfair: up to 80% off sitewide, + free shipping
More Uk Black Friday deals
- Amazon: up to 60% off TVs, laptops, and more
- Adidas: up to 50% off trainers and clothing
- AO: deals on appliances, headphones and TVs
- Argos: up to 1/3 off toys and big TV deals
- Boots: half-price fragrances and make-up
- Box: up to £1,000 off TVs, laptops and PCs
- Currys: 40% off TVs, laptops and vacuums
- Dell: up to 45% off laptops and desktops
- Dyson: save £100 on the Dyson Cyclone V10
- EE: up to £300 gift card with select phones
- Game: PlayStation and Xbox games from £4.99
- John Lewis: up to £400 off TVs and appliances
- Ninja: save up to £90 on air fryers and pans
- Peloton: £250 off accessories with purchase
- Reebok: up to 50% off sitewide
- Samsung: up to £250 off phones and tablets
- Shark: up to £220 off cordless vacuum cleaners
- Very: offers on TVs, Lego and fashion
- Virgin: broadband deals from £25 per month
- Wayfair: furniture, lighting and mattress deals
