19 Black Friday deals we've found at their lowest ever price

A Sony TV, Xbox Series S, coffee machine and Echo Dot on a beige background

(Image credit: Future)

One of the biggest stories about this Black Friday is that many deals are apparently not genuine. According to a Which? report, just one in seven deals offer a genuine discount, and many have been available for less earlier in the year.

That sounds about right to us; it's hardly unknown for retailers to push prices up during October and November and then down again in Black Friday week. But before you throw up your hands and close your wallet, don't worry - because we're here to help.

As part of our mission to find the best Black Friday deals, we always take into account price history when recommending products. We also live these deals year-round, not just for one week of the year – so if we say an Xbox Series S or Amazon Echo Dot is at its lowest-ever price, it really is.

Below, you'll find 19 genuine Black Friday deals that we can assure you have never been cheaper. In some cases, they might now match another previous low, but you definitely won't be losing out. Of course, we can't guarantee that they won't be cheaper still on Black Friday itself - so be sure to keep checking this page for all the latest savings.

19 genuine Black Friday deals at their lowest ever price

Echo Dot (5th Gen): was £54.99 now £26.99 at Amazon
The latest generation Echo Dot smart speaker offers a step up in audio quality to deliver clearer vocals, more powerful bass and a more vibrant sound overall. Apart from that, it's capable of exactly the same features as previous models, so it's up to you whether it's worth paying extra. It is the first time the brand-new Echo Dot has been on sale since launch, though, so it's a rare deal. Plus, the last-gen model is now sold out, so this is the next best option.

Sony WH-1000XM5 Noise-Cancelling Wireless Headphones: was £380 now £295.99 at Amazon
Quite simply the newest and best in Sony's class-leading wireless over-ear lineup. The older XM4 were outstanding and the XM3 before it were excellent, so it'll come as little surprise to know that Sony's latest XM5 proposition are also incredibly hard to beat – especially with a whopping 21% off. They've only been as cheap as this once before - and these cans only launched in May 2022. Our advice? This is a top deal on a winning pair of new noise-cancelling headphones.

Sony A80J 55-inch OLED TV: was £1,399 now £999 at John Lewis
This TV from 2021 features Sony's phenomenal image processing, plus the rich colours and infinite contrast that OLED is famed for. It's also a 'Perfect for PlayStation' TV, meaning that not only supports the 4K 120Hz and VRR features of the next-gen console (as any TVs do), but also the Auto HDR Tone Mapping features, which make HDR gaming look even better. This is the cheapest it's ever been, and though it's an older TV, getting these kinds of features at 55 inches for under £1000 makes it an excellent deal.

Samsung Galaxy Buds 2 Pro: was £219 now £189 at Amazon
The Galaxy Buds 2 Pro only arrived in stores on August 26, and this is the first time we've seen them discounted by £40. They're small, they're comfortable, the two-way speaker design provides impressive and detailed 24-bit audio, and the ANC is seriously good for this level. The one downside is the battery life, at only 5 hours from the buds and up to 18 in the case. Still, if you're a Samsung Galaxy smartphone owner, they're a no-brainer at this new low price

Jabra Elite 85t: was £219 now £149 at Amazon
Amazon has slashed the price of the Jabra Elite 85t true wireless earbuds to just £149, beating their lowest-ever price. That's an impressive £70 saving on these top-quality buds that are available in 5 different colours and are the recipient of a highly respectable four-star review from us. Not only are the Jabra Elite 85t a stylish pair of earbuds, but they also provide excellent audio performance, effective noise cancellation and are a great alternative to Airpods.

More of today's best Black Friday sales

Amazon: up to 60% off TVs, laptops, and more
Adidas: up to 50% off trainers and clothing
AO: deals on appliances, headphones and TVs
Argos: up to 1/3 off toys and big TV deals
Boots: half-price fragrances and make-up
Box: up to £1,000 off TVs, laptops and PCs
Currys: 40% off TVs, laptops and vacuums
Dell: up to 45% off laptops and desktops
Dyson: save £100 on the Dyson Cyclone V10
EE: up to £300 gift card with select phones
Game: PlayStation and Xbox games from £4.99
John Lewis: up to £400 off TVs and appliances
Ninja: save up to £90 on air fryers and pans
Peloton: £250 off accessories with a Bike or Tread
Reebok: up to 50% off sportswear and footwear
Samsung: up to £250 off phones and tablets
Shark: up to £220 off cordless vacuum cleaners
Very: offers on TVs, Lego and fashion
Virgin: broadband deals from £25 per month
Wayfair: furniture, lighting and mattress deals

Marc is TechRadar’s Global Editor in Chief, the latest in a long line of senior editorial roles he’s held in a career that started the week that Google launched (nice of them to mark the occasion). Prior to joining TR, he was UK Editor in Chief on Tom’s Guide, where he oversaw all gaming, streaming, audio, TV, entertainment, how-to and cameras coverage. He's also a former editor of the tech website Stuff and spent five years at the music magazine NME, where his duties mainly involved spoiling other people’s fun. He’s based in London, and has tested and written about phones, tablets, wearables, streaming boxes, smart home devices, Bluetooth speakers, headphones, games, TVs, cameras and pretty much every other type of gadget you can think of. An avid photographer, Marc likes nothing better than taking pictures of very small things (bugs, his daughters) or very big things (distant galaxies). He also enjoys live music, gaming, cycling, and beating Wordle (he authors the daily Wordle today page).