This Sony A7 III price drop is the Black Friday camera deal we should have had

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Sony's full-frame classic gets a strange post-Black Friday deal

The Sony A7 III camera on a green background
(Image credit: Future)

If you were disappointed that the Sony A7 III didn't quite get the Black Friday price slash you were hoping for this year, fear not – the full-frame classic has just dropped to it's lowest-ever price in a slightly strange (but very welcome) Amazon deal.

The A7 III discount, which takes its body-only price down to £1,403 (was £1,450) at Amazon, is bolstered by the inclusion of a free £127 Amazon promotional voucher. If you shop regularly at Amazon, this voucher effectively takes its price down to £1,276 – almost half the cost of the newer Sony A7 IV. 

While we're big fans of the A7 IV, that price is seriously good value for the A7 III, and beats many of the offers we saw during the Black Friday camera deals. Amazon says the promotional voucher "will be credited to your customer account 30 days after dispatch" and the offer also applies to the A7 III's 28-70mm kit lens bundle.

If you don't already have any Sony E-mount lenses, this means you can buy the A7 III with its 28-70mm f/3.5-5.6 kit lens for £1,662 (was £1,798) at Amazon, and get a £127 Amazon voucher that effectively takes it price down to £1,535. That is again a record-low price for this excellent full-frame camera, which remains a great choice thanks to its 10fps burst shooting, in-body image stabilization and peerless range of lenses.

Today's best Black Friday camera deal

Sony A7 III (body only): £1,450 £1,403 at Amazon (plus £127 Amazon voucher)

Sony A7 III (body only): was £1,450 now £1,403 at Amazon (plus £127 Amazon voucher)
This deal had already taken the A7 III down to its lowest-ever price, but Amazon has also thrown in a £127 voucher that makes it one of the camera discounts of the year. The A7 III remains an extremely capable full-frame camera, thanks to its 24.2MP back-illuminated sensor, 10fps burst shooting and vast range of lenses.

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Sony A7 III with 28-70mm lens: £1,798 £1,662 at Amazon (plus £127 Amazon voucher)

Sony A7 III with 28-70mm lens: was £1,798 now £1,662 at Amazon (plus £127 Amazon voucher)
If you're looking to buy the A7 III with a kit lens, this deal also includes Amazon's generous voucher. That effectively takes this 28-70mm lens bundle down to its lowest-ever price, making it superb value if you're looking for a full-frame camera. The A7 III still packs modern specs like 10fps burst shooting, while Sony remains the leader for its sheer variety of full-frame lenses.

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Mark Wilson
Mark Wilson
Senior news editor

Mark is TechRadar's Senior news editor. Having worked in tech journalism for a ludicrous 17 years, Mark is now attempting to break the world record for the number of camera bags hoarded by one person. He was previously Cameras Editor at both TechRadar and Trusted Reviews, Acting editor on Stuff.tv, as well as Features editor and Reviews editor on Stuff magazine. As a freelancer, he's contributed to titles including The Sunday Times, FourFourTwo and Arena. And in a former life, he also won The Daily Telegraph's Young Sportswriter of the Year. But that was before he discovered the strange joys of getting up at 4am for a photo shoot in London's Square Mile.