If you've been after a gaming TV upgrade this year and have been holding out for the end-of-year sales, then prepare to feel fully vindicated.
Our top pick for a gaming TV right now, the Samsung S90C, in its 65-inch size, is down to $1,297.99 at Amazon (was $1,997.99). While the TV has actually been hovering at around the $1,500 mark in recent months, this is still a record-low price and one well worth jumping on right now. Plus, at time of writing, this price on the 65-inch TV appears to be lower than the 55-inch model!
• Shop more early Prime Day deals
This is a borderline-ridiculous price for a great OLED gaming TV that channels all of Samsung's pedigree, but also has a host of gaming features that ensure you have everything you need be you a PS5, Xbox, Switch, or PC player: four HDMI 2.1 ports, 10ms input lag, variable refresh rate, and, of course, stunning image quality to boot.
Not in the US? Scroll down for more Samsung TV deals in your region.
Today's best gaming TV deal
While the Samsung S90C is from the brand's 2023 lineup from Samsung, there's absolutely no questioning the quality on offer - both as one of the best TVs in an all-purpose capacity and as one of the best gaming TVs. Even in the face of the newer 'D' model that came out this year, the quality of the S90C remains, and the value for money it offers at this price is hard to ignore.
And what makes this deal even more timely is the presence of PS5 Pro pre-orders: if you've taken the leap to upgrade your PlayStation console with the new more powerful PlayStation 5 Pro, and if you have the budget to spare, then this could be an excellent way to celebrate and make the most of that upgrade even more.
If you're not in the US, then check out the latest and lowest prices on the TV below.
Want the latest US deals straight to your phone? Follow the TechRadar WhatsApp deals channel!
More Amazon Prime Day deals in the US
- Amazon Devices: up to 50% off Echo
- Appliances: deals on coffee makers and blenders
- Health: 45% off Oral-B and Philips
- Laptops: best-ever MacBook Pro deals
- Phones: power banks from $17.99
- Smart home: Ring and Blink from $17.99
- Tablets: Fire tablets from $49.99
- Toys: up to 20% off Lego and Hasbro
- TVs: cheap TVs from $73.99
- Vacuums: up to $450 off Dyson and Roborock
More Amazon Prime Day deals in the UK
- Amazon Devices: up to 60% off Echo & Fire TV
- Appliances: 50% off air fryers and coffee makers
- Gaming: save £20 on Xbox controllers
- Headphones: Anker and Samsung from £16.99
- Health: up to 63% off Philips and Oral-B
- Laptops: devices from £169
- Music: Music Unlimited - 4 months free
- Phones: Motorola and Samsung from £84.99
- Smart home: Ring & Blink cameras from £15.99
- Tablets: Fire tablets from £29.99
- TVs: cheap TVs from £139.99
