Ubisoft talks about its cloud gaming deal with Microsoft, believes that “it will take time” for game streaming to take off

Screenshot from Assassin's Creed Mirage showing Basim launching into an attack
(Image credit: Ubisoft)

The CEO of Ubisoft, Yves Guillemot, has spoken about the company’s recently announced cloud gaming deal with Microsoft, and while he thinks that game streaming “will take time” to take off, he believes it’ll eventually have an impact on the games industry comparable to what Netflix streaming had on TV.

In an interview with The Financial Times (via VGC), Guillemot made reference to the fact that Netflix was “widely criticized” when it first announced its plans to go into streaming. He said: “Today we see what they have become. It’s going to be the same with video games but it will take time. But when it takes off, it will happen very quickly.”

He continued: “We strongly believe in the next five to 10 years, many games will be streamed and will also be produced in the cloud. That’s what pushed us to go forward with the [Microsoft] deal.”

It was announced last month that in an effort to push through its proposed acquisition of Activision Blizzard, Microsoft intends to sell the cloud streaming rights for Activision’s current and upcoming console and PC games (releasing in the next 15 years) to Ubisoft, assuming that the merger goes ahead. This plan was announced to directly address concerns about cloud streaming raised by the UK’s competition regulator, the Competition and Markets Authority (CMA). 

Last week, the CMA announced its preliminary approval of Microsoft’s revised deal, and stated that the company’s plan to sell Activision’s cloud streaming rights to Ubisoft “makes important changes that substantially address the concerns [initially] set out in relation to the original transaction”.

For now, though, it’s a waiting game to see if the acquisition will be fully finalized. The CMA has opened a consultation for the updated deal which will run until October 6. However, the deadline for the merger agreement is October 18, meaning that, unless the window is extended further, Microsoft will need to get a move on.  

If you’re looking for more new games to play, be sure to check out our recommendations for the best Xbox Series X games and best PC games.

TOPICS
Catherine Lewis
News Writer, TechRadar Gaming

Catherine is a News Writer for TechRadar Gaming. Armed with a journalism degree from The University of Sheffield, she was sucked into the games media industry after spending far too much time on her university newspaper writing about Pokémon and cool indie games, and realising that was a very cool job, actually. She previously spent 19 months working at GAMINGbible as a full-time journalist. She loves all things Nintendo, and will never stop talking about Xenoblade Chronicles. 

Read more
Xbox Live Gold price deals
Xbox in 2025: a make-or-break year for Microsoft's console
Assassin's Creed Shadows
Ubisoft shareholder accuses publisher of 'misleading investors', plans protest outside Paris HQ
Xbox logo on a green background
Xbox year in review 2024: 'Next year, we promise'
a screenshot from Clair Obscur: Expedition 33
Xbox boss Phil Spencer wants to be 'transparent' during Xbox showcases, will continue putting PlayStation and Nintendo logos in its trailers
The Backbone One mobile controller
'We don't intend to just build a product, we want to build a platform' — Backbone CEO on the future of its mobile gaming controller
Where to buy Xbox Series X stock pre-orders
Microsoft says its revenue dropped by 7% in its Q2 2025 earnings while Xbox hardware sales dropped by 29%
Latest in Gaming
Witchbrook
Witchbrook, the life-sim I've been waiting years for, finally has a release window and it's sooner than you think
Shigeru Miyamoto presents Nintendo Today app
Nintendo Today smartphone app is out now on iOS and Android devices – and here's what it does
Nintendo Virtual Game Card
Nintendo reveals the new Virtual Game Card feature, an easier way to manage your digital Switch games
Nintendo Switch 2
The Nintendo Switch 2 pre-order date has seemingly been confirmed by Best Buy Canada – here's when you'll be able to order yours
Intergalactic: The Heretic Prophet
Intergalactic: The Heretic Prophet reportedly won't release until after 2026, as Neil Druckmann says that staff 'are playing it at the office' right now - but I don't think I can wait that long
Screenshot from action RPG soulslike Lies of P
Lies of P Overture won't elaborate on the game's eyebrow-raising post-credits twist, and I think that's good news
Latest in News
Three angles of the Apple MacBook Air 15-inch M4 laptop above a desk
Apple MacBook Air 15-inch (M4) review roundup – should you buy Apple's new lightweight laptop?
Witchbrook
Witchbrook, the life-sim I've been waiting years for, finally has a release window and it's sooner than you think
Shigeru Miyamoto presents Nintendo Today app
Nintendo Today smartphone app is out now on iOS and Android devices – and here's what it does
Nintendo Virtual Game Card
Nintendo reveals the new Virtual Game Card feature, an easier way to manage your digital Switch games
Nintendo Switch 2
The Nintendo Switch 2 pre-order date has seemingly been confirmed by Best Buy Canada – here's when you'll be able to order yours
Person printing
Microsoft’s latest Windows 11 update exorcises possessed printers that spewed out pages of random characters