Unity releases deeply upsetting trailer for its new AI development tools

A close up of Orb, the uncanny AI generated alien
(Image credit: Unity)

Unity has announced two new AI tools for its development suite, both of which aim to bring powerful new technology to developers. 

Unity Muse offers AI-driven assistance for creators, offering a teaching and search tool for those using the Unity engine, while Unity Sentis allows developers to embed neural networks into game builds. 

Unity Muse is the most straightforward of the two products and essentially amounts to a sophisticated chatbot that will allow users to receive adaptive advice through the development process. That said, according to the announcement, the "eventual goal of Muse is to enable you to create almost anything in the Unity Editor using natural input such as text prompt and sketches".

If this were to be realized, it would allow developers to circumvent the programming process, by having an AI do the heavy lifting. However, whether or not Unity will be able to achieve this lofty ambition is another matter entirely. Even as is, though, Muse promises to be a powerful teaching tool that could do a great deal to assist developers.

Unity Sentis, on the other hand, will incorporate AI into game builds themselves. "At a technical level, it bridges neural networks with the Unity Runtime, but the possibilities that Sentis unlocks are near endless," claims Marc Whitten, Senior Vice President, and General Manager at Unity Create Solutions.

Currently in closed beta, Unity Sentis enables you to add AI functionality to your games. In practical terms, this allows you to have your builds generate AI driven content in real-time, be it dialogue, assets, or animations.

Judging from the trailer, the results are impressive, but still fraught with the sort of uncanny eerieness that you might expect from AI-generated assets. While promising, the technology very much seems to be a work in progress.

Unity is also adding "professional-quality" AI solutions to its store, which promise to enable "AI-powered smart NPCs, AI-produced VFX, textures, 2D sprites and 3D models, generative speech, in-gaming testing with AI, and more."

Though Unity's AI-based ambitions are exciting, they also raise concerns for workers. This form of generative AI could force a large number of people out of work if allowed to proliferate without adequate regulation. Unity's new AI products are undoubtedly impressive but could become a double-edged sword for game development.

Unity isn't the only company attempting to support developers. Microsoft's ID@Xbox program is set to offer support for independent developers for the next 10 years.

Cat Bussell
Freelance contributor

An editor and freelance journalist, Cat Bussell has been writing about video games for more than four years and, frankly, she’s developed a taste for it. As seen on TechRadar, Technopedia, The Gamer, Wargamer, and SUPERJUMP, Cat’s reviews, features, and guides are lovingly curated for your reading pleasure.

A Cambridge graduate, recovering bartender, and Cloud Strife enjoyer, Cat’s foremost mission is to bring you the best coverage she can, whether that’s through helpful guides, even-handed reviews, or thought-provoking features. She’s interviewed indie darlings, triple-A greats, and legendary voice actors, all to help you get closer to the action. When she’s not writing, Cat can be found sticking her neck into a fresh RPG or running yet another Dungeons & Dragons game. 

Read more
Microsoft announces generative AI model Muse
Microsoft's new 'breakthrough' generative AI model is designed to 'create consistent and diverse gameplay' and could be used to preserve classic games
OpenAI
OpenAI wants to help your business build its next generation of AI agents
Homepage of Manus, a new Chinese artificial intelligence agent capable of handling complex, real-world tasks, is seen on the screen of an iPhone.
Manus AI may be the new DeepSeek, but initial users report problems
Horizon Zero Dawn Remastered
Future PlayStation games could have AI-powered characters, if this leaked prototype of Aloy is anything to go by
AI Studios
What is AI Studios by DeepBrain? Everything we know about the AI avatar maker
A collage of three Nvidia powered Windows laptops.
From video production to image generation, these AI PCs upgrade your content creation
Latest in Gaming
A graphic of the PC Gaming Show
Get ready for a bounty of PC games on June 8, as the PC Gaming show is back
Astro Bot PS5 bundle
Sony officially announces new Astro Bot PS5 bundles and they're available from PlayStation Direct right now for bargain prices we can barely believe
Assassin's Creed Shadows
Ubisoft shareholder accuses publisher of 'misleading investors', plans protest outside Paris HQ
Xbox Copilot in Minecraft
Microsoft confirms Copilot can be tested by Xbox Insiders next month and shares new details about how the AI sidekick will enhance the player experience: 'It has to be about gameplay, it has to be personalized to you'
The Steam Logo on a mobile phone in front of a wall of games.
Today’s Steam Spring Sale features my absolute favorite game of all time - here's when the sale starts and all the key info
Dune Awakening screenshot showing the exploration of The O'odham
Latest Dune Awakening trailer provides a deeper look at open-world exploration on the planet Arrakis
Latest in News
A graphic of the PC Gaming Show
Get ready for a bounty of PC games on June 8, as the PC Gaming show is back
A smartphone on a sofa showing the WhatsApp, Telegram and Signal apps
Forget AI – WhatsApp is planning a simple messages feature that could be its most useful upgrade in years
NordicTrack Ultra 1
The new NordicTrack Ultra 1 treadmill looks like it was designed by an architect and costs $15,000
An Nvidia GeForce RTX 5070
Nvidia RTX 5080 stock is so barren that retailers are holding competitions where you can "win" the right to buy one for MSRP
Assassin's Creed Shadows
Ubisoft shareholder accuses publisher of 'misleading investors', plans protest outside Paris HQ
Google Gemini AI logo on a smartphone with Google background
I made an AI version of Bilbo Baggins using Goggle Gemini for free, and shared a pipe with him outside Bag End – here’s what you can now do with Gems