Forget the Apple Watch Series 11, the Series 10 just fell to its lowest-ever price in Amazon's Spring Sale
Get a full $100 off, with savings on every model

The Amazon Spring Sale is the perfect time to grab a brand new smartwatch, and there's no deal better right now than this Apple Watch Series 10, which has fallen to its lowest-ever price.
• Shop Amazon's full Spring Sale
Right now at Amazon US, you can grab the Apple Watch Series 10 for just $299, a full $100 off the usual $399 MSRP.
The best news? That deal's live in nearly every color and size, and you can also save $100 on the more expensive cellular model that gets you calls, texts, and music streaming when your phone isn't around.
Today's best Apple Watch Series 10 deal
Get $100 off the Apple Watch Series 10, a full 25% saving and the lowest-ever price we've seen on this watch. It features an OLED display that's 40% brighter when viewed from an angle compared to previous generations, and all the usual Apple health and fitness tracking. Poke around the various configurations and you'll find a saving on pretty much any version.
The Amazon Spring sale is coincidentally well-timed for Apple Watch enthusiasts. We are exactly six months removed from the launch of the most recent round of best Apple Watches and six months out from the unveiling of the Apple Watch Series 11.
Leave it any later and the Series 10 makes little sense with a new impending model on the horizon. Right now is the sweet spot – late enough in the year to get the best price, but early enough not to make waiting for the Series 11 an option.
In our review, we loved the Series 10's excellent new display, snappy user experience, and its large array of health and fitness tracking features.
Early indications suggest the new September model won't be a big design change or overhaul, with the only rumored upgrade so far being blood pressure monitoring. If that's a vital feature you'd happily wait for, maybe skip this deal, otherwise, this one is definitely not to be missed.
More Amazon Big Spring Sale deals
The very first discount we've seen on these new models, with $30 off for a new lowest-ever price of $149.95. Available in multiple colors and both sizes, get AI-noise reduction on calls, great battery life, waterproofing, and more.
Save 21% on the older Polar H9: an excellent heart rate monitor that'll give you much more accurate results than any smartwatch during training.
Get $50 (25%) off the Garmin Forerunner 55, replete with industry-leading health metrics, running tracking, and up to two weeks of battery life. $149.99 is the lowest price we've seen on this model.
Amazon Big Spring Sale - quick links
- Amazon Devices: up to 40% off Kindle & Echo
- Appliances: up to 30% off Nespresso and Ninja
- Headphones: Bose, Anker and Beats from $19.99
- Health: 45% off Oral-B, Crest & Philips
- Laptops: from $169.99
- Phones: up to $300 off Google and Samsung
- Smart home: Ring and Blink from $17.99
- Tablets: Fire tablets from $59.99
- Toys: up to 30% off Lego and Marvel
- TVs: cheap TVs from $74.99
- Vacuums: up to $400 off Shark and Roborock
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Stephen Warwick is TechRadar's Fitness & Wearables writer with nearly a decade of experience covering technology, including five years as the News Editor of iMore. He's a keen fitness enthusiast and is never far from the local gym, Apple Watch at the ready, to record his latest workout. Stephen has experience writing about every facet of technology including products, services, hardware, and software. He's covered breaking news and developing stories regarding supply chains, patents and litigation, competition, politics and lobbying, the environment, and more. He's conducted interviews with industry experts in a range of fields including finance, litigation, security, and more. Outside of work, he's a massive tech and history buff with a passion for Rome Total War, reading, and music.
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