I'm a smartwatch expert, and these are the 13 best Black Friday smartwatch deals I've seen so far this year (arranged by price)
The Black Friday smartwatch deals have landed
In case you live your life largely offline (and if so, please email me with your best tips on ignoring bot-driven outrage-bait posts on social media), you may not be aware that the Black Friday deals have already started, even though the big day isn't until later this week.
We're tracking deals on a ton of smartwatches from Google, Apple, Fitbit, Samsung, Garmin, Xiaomi, Nothing and many more, all the way through till Cyber Monday (December 2). Below are some of the best we've seen, from a $149 Apple Watch on Amazon US to a lowest-price-yet on the Garmin Fenix 7X Pro at John Lewis in the UK.
Check out my picks of the deals below, all arranged by price and region for your convenience. If you can't find what you're looking for, or if you're after something specific, try our hub pages for the Black Friday Apple Watch deals, Black Friday Garmin deals, and Black Friday Fitbit deals.
Today's best Black Friday smartwatch deals in the UK
For just £58 you can grab a Fitbit Inspire 3 plus six months of Fitbit Premium worth another £50. It's a discreet, low-profile tracker with great metrics and 10 days of battery life. A perfect first fitness tracker for anyone looking to get their steps in, start running, or monitor their heart rate.
In the UK the best Black Friday deal on the Apple Watch SE can be found at Currys, which is selling the 40mm version for just £179, the lowest price we've ever seen and £40 off. The 44mm is on sale for £209, which is £30 off, and cheaper than Amazon right now.
In the UK there's a new lowest-ever price of £159 on the Garmin Instinct 2. This is unquestionably one one of Garmin's best outdoor watches with GPS, rugged chassis, and great activity tracking to boot. I'm wearing one right now, as I type.
Now the 265 is here, you can save a massive 30% on this Forerunner 255, a new lowest-ever price of £202.99. That's a great saving on this lightweight, GPS-packed smartwatch with up to 14 days of battery life.
For the first time, Google Pixel Watches come in larger sizes, with a wide 45mm display that retains the original's beautiful pebble-teardrop aesthetic. It's over 40% larger than the Pixel Watch 2, but a more powerful battery ensures you don't sacrifice battery life for the bigger, more powerful screen and resulting increased output.
Save a HUGE £150 on the Apple Watch Ultra 2 at EE. It's Apple's best watch yet from a technical standpoint, with longer battery life, rugged titanium case, dive computer functionalities and advanced GPS systems. I love this watch: I even wore it during London marathon, trusting its readouts and virtual pacer. Right now it's at an unprecedented discount we don't imagine will be around for long.
It's rare to see Amazon beaten on price, but this John Lewis £469 Fenix 7 Pro is cheaper than Amazon's equivalent by a good £40. Get a rugged and durable Garmin with great GPS and multisport tracking.
Today's best Black Friday smartwatch deals in the US
Last year's best Fitbit Inspire 3 deal has returned to its lowest-ever price of $69.95, $30 / 30% off the usual list price of $99.95. The deal's available on both colors, you'll get 24/7 heart-rate monitoring, sleep tracking, and notifications from your communication apps.
Get a massive saving of $100 off as the Apple Watch SE falls to its lowest-ever price of $149. This deal is available for the smaller 40mm size in Starlight and Midnight. You can also get the larger 44mm version in Midnight for just $179, also the lowest-ever price.
Get a new lowest price on all three colors, now just $149, a whopping $50 (25%) off. The Forerunner 55 is the budget pick, but it still packs up to two weeks of battery life, GPS, and lots of activity profiles.
Get an impressive 24% off an already excellently priced watch in the Amazon Black Friday sales. The FE is Samsung's equivalent of an Apple Watch SE (a watch that boasts up-to-date software and performs very well, but doesn't have the latest hardware innovations) only even cheaper. A great buy for anyone with a Samsung phone.
In the US, you can save $100 off the Garmin Vivoactive 5's RRP of $299. Available in all four colors, it's the lowest-ever price we've seen on the best cheap Garmin going.
The Galaxy Watch Ultra is now an astonishing $438, more than $200 off its normal price and an all-time low. Get a rugged, durable smartwatch with titanium chassis, 100 hours of battery life, and all of the Galaxy range's great fitness and health tracking.
Some of the watches I've picked above offer tremendous value anyway, such as the Fitbit Inspire 3 and Apple Watch SE 2, and the discounts only add to a great-value package. Others, such as the Samsung Galaxy Watch Ultra and Apple Watch Ultra 2, are expensive watches that become accessible thanks to the Black Friday discounts.
I've been covering and writing about health and fitness for about 10 years, and in that time I've worn and tested hundreds of smartwatches. I've tried many of the watches on this list personally, so you can be sure I'm recommending you a good deal.
Either way, you can shop all the rest of the deals via the quick links below. If you still can't find what you're looking for, check back later this weekend: we're covering all the deals so you don't miss a thing.
More of today's Black Friday sales in the US
- Amazon: TVs, smart home & air fryers from $12.99
- Apple: AirPods, iPads, MacBooks from $89.99
- Best Buy: $1,000 off 4K TVs, laptops & headphones
- Cheap TVs: smart TVs at Best Buy from $69.99
- Christmas trees: top-rated trees from $54.99
- Dell: best-selling Inspiron & XPS laptops from $279.99
- Dreamcloud: mattress deals from $349 + free shipping
- Holiday: decor, lights, Christmas trees & PJs from $10.99
- Home Depot: 40% off tools, appliances & furniture
- Lowe's: holiday decor, appliances & tools from $17.31
- Nectar: up to 50% off all mattresses
- Nordstrom: 46% off boots, coats, jeans & jewelry
- Samsung: $1,500+ off TVs, phones, watches & appliances
- Target: save on furniture, tech & clothing
- Walmart: cheap TVs, robot vacs, furniture & appliances
More of today's Black Friday sales in the UK
- Amazon: up to 58% off Kindle and Echo
- AO: savings on games consoles and appliances
- Argos: up to 50% off toys, Lego, TVs and gifts
- Boots: up to 60% off Dyson, Oral-B and Philips
- Carphone Warehouse: iPhone from £19.99p/m
- Currys: deals on TVs, appliances, laptops
- Dell: laptops, desktops, monitors from £299
- Dunelm: deals on homewares and appliances
- Dyson: up to £150 off
- Ebay: up to 50% off refurbished tech
- EE Store: £40 off the PlayStation5 Pro
- Emma: up to 50% off mattresses
- Jessops: up to £900 off cameras and drones
- John Lewis: up to £300 off appliances and TVs
- LG: £1,000 or more off TVs and appliances
- Ninja: up to £70 off air fryers
- Samsung: up to £600 off TVs, phones and tablets
- Shark: up to £100 off vacuums
- Toolstation: discounts on tools and smart home
- Very: up to 30% off phones, appliances & clothing
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Matt is TechRadar's expert on all things fitness, wellness and wearable tech. A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.
Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.