The Apple Watch 9 is still a great Prime Day deal - from just AU$534

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Or pick up the Apple Watch SE from just AU$345

Apple Watch 9
(Image credit: Future)

We usually wait with bated breath to see what kind of record-low prices the annual Amazon Prime Day sale will bring and, well, it has delivered – or rather, did deliver – on the Apple Watch.

At its absolute cheapest on the first day of Prime Day, Amazon has since increased its price ever-so-slightly. But considering both the Apple Watch 9 and Apple Watch SE are still discounted heavily to AU$534 and from AU$345 respectively for the base models, we still think they're worthy of a recommendation. Of course, the price does go up if you choose the bigger display size or opt for the LTE version of either, but no matter what you decide to pick, Amazon has slashed the price across the board.

Apple Watch 9 (41mm, GPS) |from AU$645from AU$534 on Amazon

Apple Watch 9 (41mm, GPS) | from AU$645 from AU$534 on Amazon (save up to AU$99)

The Apple Watch 9 was discounted by AU$115 earlier in the week, but it's not totally surprising to see it fluctuate. This is still a great price for the 41mm GPS model, however. If you refrained from picking up Apple's popular wearable in June, you were wise, as now is ideally when you should be shopping. 

The Product Red colourway is seeing the biggest discount as of July 18, but Amazon prices and offerings are constantly changing, so keep an eye out for your preferred colour.

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Apple Watch SE 2 (40mm, GPS) |AU$399AU$345 on Amazon

Apple Watch SE 2 (40mm, GPS) | AU$399 from AU$345 on Amazon (save up to AU$72)

Back its previous lowest price, Apple's entry-level smartwatch doesn't have all the bells and whistles of the Series 9, but it has all the essentials and then some – including fall detection. To find an Apple Watch at this price is rare, so we suggest you get a move on if you don't want to miss out.

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The Apple Watch Series 9 is no longer the Cupertino tech company's most premium smartwatch. It now sits between the budget Apple Watch SE 2 (which launched in 2022) and the Apple Watch Ultra 2.

If you really don't need the power behind the Ultra 2 – meaning you're not as much into outdoor fitness – the Series 9 is a fantastic option at this discounted price. It comes with the S9 chip, a fast processor that allows for the hands-free Double Tap gesture and you also get a brighter-than-ever screen and an all-metal casing.

On the other hand, the Apple Watch SE 2 comes with a duller screen, but only in comparison to the Series 9. The processor under the hood is slower of course and the casing is made from less-expensive materials to keep the price down.

That said, they both run on watchOS 10, making both watches brilliant options. While the Apple Watch SE 2 is a great fitness tracker and offers excellent value for money even at full price, the Series 9 at a discounted price is an incredibly tempting upgrade.

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Sharmishta Sarkar
Sharmishta Sarkar
Managing Editor (APAC)

While she's happiest with a camera in her hand, Sharmishta's main priority is being TechRadar's APAC Managing Editor, looking after the day-to-day functioning of the Australian, New Zealand and Singapore editions of the site, steering everything from news and reviews to ecommerce content like deals and coupon codes. While she loves reviewing cameras and lenses when she can, she's also an avid reader and has become quite the expert on ereaders and E Ink writing tablets, having appeared on Singaporean radio to talk about these underrated devices. Other than her duties at TechRadar, she's also the Managing Editor of the Australian edition of Digital Camera World, and writes for Tom's Guide and T3.