Brands such as Dyson, GHD and Shark have been harnessing advances in modern technology to make it easy for us to style our hair. From efficient hair dryers to straighteners that don’t burn the strands – beauty tech has come a long way since the days of hot curling irons. There are now so many products to choose from that it can get overwhelming to know which one best suits you.
So welcome to TechRadar’s coverage of the latest in hair care technology. This is where you’ll find everything you need to know about Dyson’s newest hair product or which company is giving it a run for its money. Want to understand how the Coanda Effect works on your hair? We’ll help you wrap your head around it. Want advice on which dryer best suits your hair type (and budget)? You’re in the right place.
Our beauty tech experts love to try out new hair care products – from the cheap, Airwrap dupes that (hopefully) won’t cause us grief to the premium ones that make big promises. And we’ll always give you our honest opinion.
Latest about Hair Care
I tested Panasonic's palm-sized electric shaver, and it's the perfect travel companion if you can get over this annoying feature
The Panasonic Swipe Right is a palm-sized powerhouse, but the swipe-to-switch on feature gets a thumbs-down from me.
I tried the Dyson Airwrap i.d. and I regret to inform you it's way better than the old version
The 2024 Airwrap i.d. might look like its predecessor, but that extra button on the front is the key to effortless curls.
Dyson Airwrap: the best Dyson Airwrap Styler sales and deals for April 2025
TechRadar Deals See the best Dyson Airwrap Styler sales and deals that are available online.
I tested Gtech's first ever straightener, and it's a promising start from the vacuum king
The Gtech StyleOnic Turbo ION Compact straightener gets a lot of things right, but isn't quite perfect overall.
The best hair dryer 2025
Updated We've reviewed the best hair dryers and latest blow dryers from Dyson, GHD and Shark to help you care for your hair. Here are our top picks.
The best Dyson Airwrap dupes 2025: affordable alternatives, tried and tested
We round up the best Airwrap dupes for creating salon-worthy style without the hefty price tag.
Shark FlexStyle review: a versatile multi-styler to rival the Airwrap
The Shark FlexStyle is versatile and comfortable to use, but a few attachments fell flat for us.
The best hair straighteners 2025
From super-straight to wonderful waves, these are the best hair straighteners for every kind of style.
