Advantage, Alexa – Apple's smart home hub reportedly 'postponed' due to Siri slowdown

A mock up of an Apple HomePod hub based on the Amazon Echo Show 10 sitting on a kitchen table

(Image credit: Amazon / Apple)

Apple is working on a smart home hub powered by Siri
Now, the hub could be delayed for the foreseeable future
That’s because it relies on Siri features that Apple recently postponed

Apple was reportedly looking to expand further into the smart home space in 2025 with a home hub device that would combine a speaker with a display, potentially making it one of the best smart speakers around. Unfortunately, there’s been some bad news for those looking forward to it, as Apple has reportedly delayed the device for the foreseeable future.

The news comes via Bloomberg reporter Mark Gurman’s Power On newsletter. There, Gurman explains that Apple “had hoped to announce this product in March.” Yet with more than a third of the month already gone, that’s now looking highly unlikely – and it seems to delays could drag on due to Apple's problems with rolling out its AI-infused Siri.

Apple’s home hub will apparently rely heavily on some of the upgraded Siri capabilities that Apple teased last June at its WWDC 2024 conference. Those features include understanding your personal context and performing in-app tasks.

Apple vs Amazon

Apple Intelligence on an iPad. — (Image credit: Shutterstock)

And it could get worse. In a report released last week, Gurman stated that some senior Apple execs are so concerned about the state of Siri’s promised features that the entire system might have to be scrapped and rebuilt from the ground up. If that happens, the features might not arrive until 2026.

That could potentially mean Apple losing significant ground against rivals like Amazon. The company recently announced the Alexa+ smart home assistant, which infuses Amazon’s home devices with artificial intelligence (AI) powers. That’s exactly the area Apple’s smart home hub is targeting, and Apple won’t want to lose too much of the initiative here.

That said, it sounds like the hardware of Apple’s home hub is closer to a finished state than its software. Gurman reported in his Power On newsletter that select Apple employees have been taking the hubs home for in-situ testing and evaluation. That suggests that the device itself isn’t too far from being ready, even if its Siri software is a long way off.

As for when we’ll see this product hit store shelves, that’s anyone’s guess. If Apple can perform a miracle and fix up Siri in the coming months, we might not have to wait too long. But judging by Gurman’s reporting, we may have a lengthy delay on our hands.

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Alex Blake has been fooling around with computers since the early 1990s, and since that time he's learned a thing or two about tech. No more than two things, though. That's all his brain can hold. As well as TechRadar, Alex writes for iMore, Digital Trends and Creative Bloq, among others. He was previously commissioning editor at MacFormat magazine. That means he mostly covers the world of Apple and its latest products, but also Windows, computer peripherals, mobile apps, and much more beyond. When not writing, you can find him hiking the English countryside and gaming on his PC.