Amazon announces an AirPlay alternative that'll be open to everyone with a Fire TV

Amazon Fire TV QLED showing Alexa Widgets on screen
The Amazon Fire TV QLED (Image credit: Amazon)

At CES 2024 Amazon has announced that its TVs and smart screens are getting support for a Google Chromecast and Apple AirPlay rival called Matter open casting, and it could finally simplify the confusing world of exclusive video casting standards.

If you have a Google Pixel phone you can only cast video to a Google Chromecast-enabled display, only iPhones and other Apple gadgets can cast via AirPlay, and this annoying exclusivity can mean you don’t get the most out of your tech if you don’t stay exclusive to one ecosystem. 

Amazon is taking a step toward unifying these systems by bringing Matter casting to its Prime Video app and several Amazon gadgets. So when you boot up the Prime Video app and tap the cast icon no matter the phone you have you should see a wider selection of compatible hardware you can beam video to. Matter casting can bypass hardware restrictions because it’s using app-to-app communication according to Chris DeCenzo, a principal engineer at Amazon (via The Verge).

Fire TV now on Amazon Echo Show 15, it's hung on a wall

The Echo Show 15 (Image credit: Amazon)

The feature is first rolling out to the Echo Show 15 smart display, and Amazon saying Fire TVs should soon get access to Matter casting too. Later this year other streaming platforms including Pluto TV, Plex, Sling TV, Starz, and ZDF will follow Prime Video in adding support on the software side – not the biggest hitters from our best streaming services list, but a start nonetheless.

If the Matter name rings a bell that’s because it’s more than just an open-source casting standard – it’s an open-source everything smart home standard. But don’t expect Google and Amazon to rush to support Matter casting as they have other Matter interconnectivity.

What is Matter?

Matter is an open-source smart home protocol that’s being backed by a huge swathe of companies – including Amazon, Apple, and Google – that aims to make your smart home easier to set up and make interconnected.

Previously you’d have some smart home gadgets that interfaced exclusively with Amazon’s Alexa, Google Assitant, or Apple Homekit. This made finding the right products needlessly confusing, and sometimes meant you were locked out of the best smart home appliance because it was only compatible with an ecosystem you’re not a part of.

With Matter all of your smart home gadgets (well, the ones that support it) can be integrated into one unified system. Unfortunately, we don’t expect Apple and Google to play nice with Matter casting like they have with other Matter systems.

The LG C4 TV in a hotel room, demoing a movie

The LG C4 will have Chromecast support built-in (Image credit: Future)

In its CES announcements Google revealed that all new LG TVs will have Chromecast capabilities built in – and be general Matter smart hubs too – but didn’t mention Matter casting specifically. Apple has always preferred its walled garden approach and is unlikely to want to give up its exclusive AirPlay compatibility with gadgets like Sonos speakers.

Never say never. The companies have played nicely in the past, and with Matter casting being a mostly software thing if enough third-party apps enable it Google and Apple might eventually have to buckle to the standard’s popularity.

We’re covering all of the latest CES news from the show as it happens. Stick with us for the big stories on everything from 8K TVs and foldable displays to new phones, laptops, smart home gadgets, and the latest in AI.

And don’t forget to follow us on TikTok for the latest from the CES show floor!

You might also like…

TOPICS
Hamish Hector
Senior Staff Writer, News

Hamish is a Senior Staff Writer for TechRadar and you’ll see his name appearing on articles across nearly every topic on the site from smart home deals to speaker reviews to graphics card news and everything in between. He uses his broad range of knowledge to help explain the latest gadgets and if they’re a must-buy or a fad fueled by hype. Though his specialty is writing about everything going on in the world of virtual reality and augmented reality.

Read more
Next-Gen Google TV
The next-generation of Google TV is on the way with an improved Gemini that’ll make smarter and better
TCL QM581G Google smart TV interface
Eclipsa Audio, the new Dolby Atmos competitor, is coming to Google TV sets and LG TVs – but we're still missing the most important news
Samsung HW-S800B soundbar on TV unit with TV behind
Samsung and Google have unveiled their Dolby Atmos rival: meet Eclipsa Audio, launching in this year's new TVs
xbox game pass
Amazon's Android TV update hints at new Fire TV devices – maybe at the next-gen AI Alexa event soon
Streaming apps viewed on an Apple TV 4K and an LG G4 OLED TV
Hear me out: my TV's built-in streaming apps sound better than via the Apple TV 4K
Amazon Echo Show 15 on blue background
The best smart display 2025: top smart screens tested by experts
Latest in Smart Home
Philips Hue
Philips Hue might be working on a video doorbell, and according to a new report, we just got our first look at it
Hatch Restore 3 in Putty
You can finally start your day with The Office theme song, and I couldn't be more excited
Nanoleaf PC Screen Mirror Lightstrip set up on gaming PC
This Nanoleaf light strip adds Ambilight-style illumination to your gaming setup – and it's amazingly cheap
Philips Hue
Setting up your Philips Hue lights is now quicker and easier than ever thanks to the latest app update
Two Ring video doorbells on blue background with white text reading 'TechRadar Price Cut'
Ring doorbells and cameras crash to record-low prices in Amazon sale
Alexa privacy
Amazon's big Alexa voice processing change may not be the privacy nightmare you think it is
Latest in News
Buzz Lightyear Space Ranger Spin Rennovations
Disney’s giving a classic Buzz Lightyear ride a tech overhaul – here's everything you need to know
Hisense U8 series TV on wall in living room
Hisense announces 2025 mini-LED TV lineup, with screen sizes up to 100 inches – and a surprising smart TV switch
Nintendo Music teaser art
Nintendo Music expands its library with songs from Kirby and the Forgotten Land and Tetris
Opera AI Tabs
Opera's new AI feature brings order to your browser tab chaos
An image of Pro-Ject's Flatten it closed and opened
Pro-Ject’s new vinyl flattener will fix any warped LPs you inadvertently buy on Record Store Day
The iPhone 16 Pro on a grey background
iPhone 17 Pro tipped to get 8K video recording – but I want these 3 video features instead