As if out of nowhere, Oppo has taken centre stage this year, alongside the England cricket team on the road to victory and at the Cricket World Cup 2019.
Oppo’s #BeAShotMaker campaign, starring England’s very own shot maker, Jos Buttler, vice-captain of the England team, has united world-class skill and sportsmanship with cutting-edge technology, so on the field, or on-the-go, with Oppo, anyone can line up shot after shot.
Oppo isn’t just championing sportsmanship across the UK; the smartphone manufacturer and its new Reno range are touching lives across the world.
In India, Oppo has tuned into the hearts of its fans, combining sports with innovation and music. Meanwhile, in Pakistan, the dream of experiencing the Cricket World Cup first-hand has become a reality, thanks to a partnership with Emirates.
#BeAShotMaker launch
Oppo’s “Shot Maker” campaign launched, celebrating the expression, innovation and individuality of cricket fans, on and off the pitch, across the world.
This rollout reflected Oppo’s focus on implementing a ‘Glocal’ strategy, which saw global brand internationalisation combine with localised personalisation. The power of cricket was harnessed to deliver tailored ‘#BeAShotMaker’ messages that resonated with multiple markets around the world.
#BeAShotmaker wasn’t a passive campaign, as fans interacted with the Oppo experience, with the best tagged ICC Cricket World Cup 2019 shots featured in Oppo’s Shot Of The Day gallery. There were even chances to win World Cup tickets throughout the event so that fans could engage with the action on all levels.
Elite partnerships
In addition to partnering with cricket star Jos Buttler to launch the #BeAShotMaker campaign, Oppo joined forces with accomplished, London-based graphic designer Lucy Vigrass to bring the campaign to life.
Vigrass’ bold, colourful work has been commissioned by the likes of the Victoria & Albert Museum, BBC, The New York Times, The Economist, Wired, and Somerset House.
For Oppo’s shot maker campaign, Vigrass brought her iconic style and extensive experience into play, creating a series of illustrations, showcased on boundary LED displays, and across other visuals in and around the cricket grounds, as well as in interactive online materials.
Additional partnerships across social media channels included British football freestyle champion Liv Cooke, leading parkour athlete Katie McDonnell, Indian dance reality show winner and choreographer Shraey Khanna and Indian wrestler and Olympic medalist Sakshi Malik.
The ICC Men’s Cricket World Cup 2019 kicks off
Oppo kicked off the campaign at an exclusive event held at Tobacco Docks, East London. Jos Buttler appeared on stage to mark the celebration as the #BeAShotMaker campaign brand ambassador. He then hosted an exclusive cricket masterclass with former England Captain, Sir Alastair Cook, in a pop-up experience zone.
An immersive Fanzone was also hosted at the opening game, where England took on South Africa at the Oval in London - the first of a testing series for the home nation.
Fans were also able to join in the campaign by recording and sharing their favourite Cricket World Cup 2019 moments, and these were published daily as part of the ‘Shot on Reno’ series, providing users with a platform upon which to showcase their photography.
Oppo Billion Beats
In India, Oppo was in sync with its fans - literally, through its Billion Beats app. Fans could open the app and share their heartbeats, which, along with those of the Indian national cricket team were used to create the catchy song “Jeet Pe Apna Haq Hai”.
Composed by popular music directors Meet Bros, the song acted as both an anthem for the nation and a message that combined popular culture with a sense of unity. It has amassed over 34 million views on YouTube to date.
Oppo Pakistan bringing fans to the action
Pakistan is a great cricketing nation, a fact its people take pride in. That’s why Oppo brought the cricket experience directly to its Pakistani fans during the Cricket World Cup 2019.
In partnership with Emirates Oppo gave everyone who pre-ordered an Oppo Reno the chance to win two tickets to attend a live Cricket World Cup match.
The winners were selected at random and flown from Pakistan to the UK so that they could experience the nail-biting action of a live match, first hand.
With this holistic, global and local creative marketing campaign, spearheaded by its #BeAShotMaker ethos, Oppo’s incredible technology has captured the hearts and touched the lives of cricketing fans across the world.
