Apple still hasn't given up on Apple Maps. For a long while, Apple Maps was terrible, but the latest update could help to make it a more compelling alternative to Google Maps. Map visuals are getting a major overhaul, and Apple is adding more data and increasing accuracy, according to a press release.
The changes are rolling out first in certain parts of the US, and are available immediately, but they'll also be heading to Europe in the months ahead. Users who update will see a visually improved map across the United States straight away.
The biggest improvement you'll see is how much more detail is showing up on the map. Before, you'd see roads, highways and businesses displayed, but now you'll be also see individual buildings, including residences, as well as different land types to help you more easily see parks, airports, malls, and more. You'll get even more real-time transit data, too, as Apple has just added data for Miami.
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Necessary upgrades
Given that these upgrades mostly serve to bring Apple Maps' features in line with what's on offer from Google Maps, they feel like necessary upgrades more than exciting new features.
But Apple has put a particular emphasis on privacy with the latest update to Apple Maps. Apple points out that Apple Maps "is not connected to an Apple ID in any way." Some special processing, like suggested departure times, are also performed directly on your device rather than via a remote server.
Going further, Apple points out that random identifiers are used when you enter search terms, get navigation routing, or check traffic information, and that those identifiers are continually reset. Apple Maps' privacy policies limit stored location information, not retaining "a history of what has been searched or where a user has been."
So, while the update brings Apple Maps functionality closer to Google Maps in some good ways, Apple is keen to point out that its emphasis on privacy makes it a strong option.
