Step aside Reliance Jio, now it is Airtel that is after PUBG's India business

OnePlus 8
(Image credit: TechRadar)

Telecom operator Bharti Airtel is apparently in talks with the PUBG Corp. team from South Korea to bring back the banned PUBG Mobile game to India. Ever since the app was removed from app stores last month, rumours have been rife about its return with several prospective suitors coming to fore. 

According to a report by Entrackr the Korean gaming company is now in early talks with Airtel after a similar discussion with Reliance Jio appear to have petered out. Of course, most of these reports were speculations based on sources, with none of the companies actually confirming even an early discussion. 

PUBG Mobile faced the ire of the federal government in India early in September claiming that it was a security risk for the country. Since then PUBG Crop. severed ties with Tencent Games, which is a Chinese company, and was responsible for marketing the mobile version of the game in India and other geographies.

PUBG Corp and talks with Airtel

The latest report too quotes an unnamed source to suggest that PUBG was in early conversations with Airtel for "handing over distribution rights to the telecom giant". It went on to add that this desperation could indicate the eagerness that PUBG has over getting itself back into the lucrative Indian market.

The report also suggested that the gaming platform was also busy in raising a lean team in India. "It has been interviewing candidates with experience of under 4 to 6 years,” the report said.  

There was a glut of reports in the last one week (here, here and here), and all were breathlessly claiming that PUBG will sneak back into Indian market riding on the shoulders of Reliance Jio. 

Sources in the federal government had first claimed that talks between Jio and PUBG were on, but later clarified that the ban on the game would continue as it was seen as too violent a game for the people playing it. Of course, this leaves us wondering how a similar game called FAU-G could be allowed, given that it allowed players to replicate game scenarios that matched actual military combat. 

PUBG Mobile was banned in India along with 117 other apps by Chinese developers after border tensions between India and China. After the ban in India, Sensor Tower reported that PUBG Mobile’s downloads have shrunk by 26%. The game lost it’s crown of the most downloaded smartphone game. PUBG Mobile now lounges at the tenth position of the list of the most downloaded games on smartphones which includes iOS and Android.

Bodhisatwa Ray

Hardcore gamer, gadget enthusiast & cinema buff | Gaming, tech correspondent & reviewer at TechRadar

Latest in Gaming
Hornet swings their weapon in mid air
Hollow Knight: Silksong gets new Steam metadata changes, convincing everyone and their mother that the game is finally releasing this year
Monster Hunter Wilds
Monster Hunter Wilds Title Update 1 launches in early April, adding new monsters and some of the best-looking armor sets I need to add to my collection
Four operators survey Verdansk. One holds a sniper rifle, one binoculars, another holds is landing with their parachute, while the last wears a skull mask
New Call of Duty: Warzone trailer shows a beautiful rebuilt Verdansk, but some fans want more: 'it won't be the same unfortunately'
Marvel Rivals
Marvel Rivals will get two new hero skins for Moon Knight and Black Panther this week meaning I'll now need to farm even more Units
A close up of the PlayStation symbol at the top of a PS5 Slim console with a white brick background
Sony has dropped a new PS5 update, improving activities and adding more emoji support
The RIG M2 Streamstar attached to a boom arm.
The RIG M2 Streamstar has the world's first Bluetooth audio gateway in a wired gaming microphone
Latest in News
DeepSeek
Deepseek’s new AI is smarter, faster, cheaper, and a real rival to OpenAI's models
Open AI
OpenAI unveiled image generation for 4o – here's everything you need to know about the ChatGPT upgrade
Apple WWDC 2025 announced
Apple just announced WWDC 2025 starts on June 9, and we'll all be watching the opening event
Hornet swings their weapon in mid air
Hollow Knight: Silksong gets new Steam metadata changes, convincing everyone and their mother that the game is finally releasing this year
OpenAI logo
OpenAI just launched a free ChatGPT bible that will help you master the AI chatbot and Sora
An aerial view of an Instavolt Superhub for charging electric vehicles
Forget gas stations – EV charging Superhubs are using solar power to solve the most annoying thing about electric motoring