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I've tested TVs for nearly 30 years, these are the Black Friday OLED TV deals you need to see in 2024

There are genuinely unbelievable Black Friday OLED TV deals happening now

Black Friday OLED TV deals 2024

An LG OLED TV with a sign saying Black Friday deals

(Image credit: LG)

Looking for Black Friday OLED TV deals? That's a wise decision – this TV tech is renowned for prices that are as premium as its picture quality, so buying with a great deal is the way to go.

I lead TechRadar's TV coverage, and I've had my eyes on just about all of today's best OLED TVs – so I know how they compare, and which prices really stand out among the Black Friday deals.

Black Friday proper is November 29, 2024, but we're seeing many early deals on TVs dropping to record-low prices in both the UK and US. For me, there's are two absolutely stand-out, slam-dunk deals: first is $999 for a 65-inch Samsung S90C at Samsung – this was our TV of the Year in 2023, and for this price, there's nothing that launched in 2024 that can touch it for picture quality and features. In the UK, you can get the 55-inch Samsung S95D for £1,499 at Amazon, which means you're getting the best high-end OLED TV on the planet for the price of a mid-range OLED. It's unbelievable.

I've picked out more great deals below, and my team and I will be updating this page as new deals come and go over the whole Black Friday period, as well as posting our tips and advice for buying a great TV. And if you're looking for something other than OLED, here's our overall Black Friday TV deals guide.

Black Friday OLED TV deals – US Quick Links

My top 3 Black Friday OLED TV deals in the US

Samsung 65-inch S90C
Samsung 65-inch S90C: was $2,599.99 now $999.99 at Samsung

The Samsung S90C OLED is the best TV available today, thanks to the incredible value of deals like this, bringing the 65-inch model is down to $999.99, thanks to Samsung's early Black Friday sale. That's a whopping $1,600 discount and a record-low price. Our Samsung S90C review awarded this TV five stars, praising its gorgeous picture, extensive gaming features, and super slim design. For under $1,000, this might be the deal of Black Friday.

LG 55-inch C4
LG 55-inch C4: was $1,999.99 now $1,199.99 at Best Buy

LG's all-new 55-inch C4 OLED TV is on sale for $1,199.99 - a new record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

LG 48-inch B4
LG 48-inch B4: was $1,499.99 now $599.99 at Best Buy

The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet, over 50% off its original price. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. Today's deal is an absolute steal and a great purchase ahead of Black Friday.

More of the best Black Friday OLED TV deals in the US

LG 65-inch C3 (2023)
LG 65-inch C3 (2023): was $2,499.99 now $1,296.99 at Amazon

LG's highly rated C3 OLED TV is on sale for $1,296.99 - that's a return to the record-low price. The OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.

Samsung 48-inch S90D
Samsung 48-inch S90D: was $1,599.99 now $999.99 at Samsung

Samsung's 48-inch S90D OLED TV is on sale for $999.99. That's a new record-low price, and I can't imagine you'll find a better deal during Black Friday. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience and Dolby Atmos and Object Tracking Sound Lite for premium sound.

Sony 65-inch Bravia 8
Sony 65-inch Bravia 8: was $2,799.99 now $1,699.99 at Best Buy

Sony's all-new 65-inch Bravia 8 OLED TV is getting an impressive $1,100 discount, bringing the price down to a new record low of $1,699.99. Sony's Bravia 8 features a sleek, slim design with a wide viewing angle, brilliant images with deep contrasts, and cinematic sound from the entire screen.

LG 65-inch G4
LG 65-inch G4: was $3,399 now $2,296 at Amazon

Amazon's deal on the 65-inch version of LG's G4 OLED TV cuts its cost to $2,196 – a record-low price and a 32% discount on the original cost. This flagship OLED earned five stars in our LG G4 review, where we praised the powerful brightness and enhanced contrast delivered by its 2nd-gen MLA OLED panel. LG's 65-inch G-series OLEDs now come with a stand for table-mounting, and its impressive gaming features include four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia. This is a solid deal on one of the best TVs available.

Samsung 55-inch S95D
Samsung 55-inch S95D: was $2,597.99 now $1,897.99 at BHPhoto

The Samsung S95D OLED TV is our choice for best TV in the 2024 TechRadar Choice Awards. It has an incredibly detailed QD-OLED picture with anti-reflection technology, spectacular gaming features, and a great-looking design. Colors look dynamic and natural, and the picture is exceptionally bright for an OLED TV. This is your chance to get the 55-inch version of 2024's best TV for $700 off at B&H.

Panasonic 65-inch Z95A
Panasonic 65-inch Z95A: was $3,199.99 now $2,499.99 at Amazon

Panasonic's 65-inch Z95A OLED TV gets a substantial $700 discount in this Amazon Black Friday deal. This flagship OLED earned 4.5 stars in our Panasonic Z95A review, where we were impressed by its picture processing and the extra brightness delivered by its 2nd-gen MLA OLED panel. We were equally impressed with the Z95A's built-in speakers, which offer powerful 5.1.2-channel Dolby Atmos sound. Panasonic's 2024 TVs have been upgraded with the Fire TV smart interface, which helps to make the new Z95A one of the top OLED TVs you can buy.

Black Friday TV deals – UK Quick Links

My top 3 Black Friday OLED TV deals in the UK

Samsung 55-inch S95D
Samsung 55-inch S95D: was £2,699 now £1,499 at Amazon

The Samsung 55-inch S95D OLED TV is the TV everyone wants to own. It has an incredibly detailed QD-OLED picture with anti-reflection technology, spectacular gaming features, and even a great-looking design. Colours look dynamic and natural, and there are deep blacks, too. It's easily one of 2024's best TVs and it's now down to a record-low price.

LG 65-inch B4
LG 65-inch B4: was £2,099.99 now £1,499.99 at Argos

The 65-inch LG B4 offers very good picture quality for an entry-level OLED TV. Its self-lit OLED pixels and Dolby Vision HDR enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features, including 4 HDMI ports with 4K 120Hz support make it an unbeatable deal for gamers. This £600 discount is a deal not to be missed ahead of Black Friday.

Philips 77-inch OLED759 4K TV
Philips 77-inch OLED759 4K TV: was £2,999 now £1,799 at Amazon

This official early Black Friday deal on Amazon cuts a full 40% off the 77-inch Philips OLED759's price. For £1799, you're getting an OLED TV with all the benefits that entails such as incredible contrast and rich color, along with Philips' own special TV sauce: Ambilight backlighting for enhanced visual immersion. This is a very good price for a TV with those features, so don't wait on it.

More of the best Black Friday OLED TV deals in the UK

LG 65-inch G4
LG 65-inch G4: was £3,399 now £2,239 at John Lewis

This John Lewis deal on the 65-inch version of LG's G4 OLED TV cuts its cost to a record-low £2,239. This flagship OLED earned five stars in our LG G4 review, where we praised the powerful brightness and enhanced contrast delivered by its 2nd-gen MLA OLED panel. LG's 65-inch G-series OLEDs now come with a stand for table-mounting, and its impressive gaming features include four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia. This is a solid deal on one of the best TVs available.

Panasonic 55-inch Z95A
Panasonic 55-inch Z95A: was £2,199 now £1,999 at John Lewis

Panasonic's 55-inch Z95A OLED TV gets a nice £200 price cut in this John Lewis deal. This flagship OLED earned 4.5 stars in our Panasonic Z95A review, where we were impressed by its picture processing and the extra brightness delivered by its 2nd-gen MLA OLED panel. We were equally impressed with the Z95A's built-in speakers, which offer powerful 5.1.2-channel Dolby Atmos sound. Panasonic's 2024 TVs have been upgraded with the Fire TV smart interface, which helps to make the new Z95A one of the top OLED TVs you can buy.

Sony 65-inch Bravia 8
Sony 65-inch Bravia 8: was £2,499.99 now £1,999.99 at Amazon

Delivering excellent picture quality with crisp textures, bold and natural colors, and rich contrast, the Bravia 8 is one of the best OLED TVs around. It also comes with a good selection of gaming features, including 'Perfect for PS5' ones, but it's the Bravia 8's built-in sound that impresses most. Immersive, expansive, and accurate, not many rival mid-range OLEDs can deliver sonically as well as the Bravia 8. It's still a premium-priced OLED, but this £500 discount should not be taken lightly, dropping the Bravia 8 65-inch below £2,000 for the first time.

LG 65-inch C4
LG 65-inch C4: was £2,299.99 now £1,699.99 at Currys

LG's 65-inch C4 OLED TV is on sale for £1,699.99, a £600 discount. The C4 has impressive brightness, LG's new Alpha 9 AI chip for improved HDR performance, and a bounty of gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

Samsung 77-inch S90D
Samsung 77-inch S90D: was £3,499.99 now £2,599.99 at Currys

Samsung's 77-inch S90D OLED TV is on sale for £2,599, a £900 discount off its regular price. This 2024 OLED TV delivers Pantone-validated colors, Motion Xcelerator 144Hz for a smooth gaming experience, and Dolby Atmos and Object Tracking Sound Lite for premium sound. This is a great early Black Friday deal on Samsung's mid-range OLED.

Al Griffin
Al Griffin

I've been working in AV product testing and tech journalism for nearly 30 years, and I've had my eyes on basically every flagship TV available today. I'm always looking to cover as many bases as possible for different budget or viewing needs in my reviewing and have been covering Black Friday and other high-profile sales events for the last three years.

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LG C4 OLED TV

(Image credit: Future)

Want a great OLED TV at a great price? LG’s C4, the mid-range model in the company’s lineup, is now selling for $1,199 at Best Buy in the US and £1,199 at Currys in the UK. Here’s your chance to get a TV that impresses equally for movies and gaming, and one that also features a new Dolby Vision Filmmaker mode that makes 4K movies with HDR look exactly as the director intended.

While not as bright as LG’s flagship G4 OLED, the C4 has better than average brightness for an OLED TV and is notably brighter than last year’s LG C3. Films, games, TV shows – we think you’ll agree that they all look great on the C4.

LG 55-inch C4 US deal: was $1,499 now $1,199 at Best Buy
LG 55-inch C4 UK deal: was £1,899 now £1,199 at Currys

LG C3 65-in OLED on teal background, with TR's Lowest Price badge

(Image credit: LG)

One of 2023's most versatile and popular OLED TVs, the LG C3 covers all the bases with picture, gaming and smart features. In 2024, for the right price, it's still an excellent buy.

Always a Black Friday favorite, the 65-inch model has hit a near record-low price in the US, falling to $1,296 at Amazon. We've seen it $20 cheaper, but this is still an excellent offer.

UK readers fear not as the 65-inch C3 has also hit a record-low of £1,199 at AO, but be quick as there really isn't much sign of it elsewhere!

LG 65-inch C3 US deal: was was $1,499.99 now $1,296.99 at Amazon
LG 65-inch C3 UK deal:
was £1,299 now £1,199 at AO

Panasonic DP-UB820 on white stand

(Image credit: Future)

OLED TVs really shine when given high-quality sources and there's no better than 4K Blu-ray. We here at TechRadar are huge fans of 4K Blu-ray, thanks to its superior picture and audio quality over 4K streaming.

If you want the right player to pair with your new OLED TV, there's no better than the Panasonic DP-UB820 (pictured above), one of the best 4K Blu-ray players on the market.

While I haven't seen any great deals on the DP-UB820 yet for Black Friday (we're hoping), I've put the best deals we could find today below.

Panasonic DP-UB820 US deal: was $497.99 now $399.99 at Amazon
Panasonic DP-UB820 UK deal: was £349 now £299 at Amazon

LG B4 OLED TV

(Image credit: Future)

Looking for an OLED for cheaper? Then the LG B4 is for you. It still gives you all you'd want from an OLED TV – rich contrast, stunning colors and incredible detail – but without breaking the bank.

The B4's 48-inch model, new to the LG B series, is perfect for smaller rooms and bedroom gaming. In the US, it's hit an amazing record-low of $599 at Best Buy, while in the UK, it's also hit its lowest ever price of £799 at Currys.

LG 48-inch B4 US deal: was $799.99 now $599.99 at Best Buy
LG 48-inch B4 UK deal:
was £899 now £799 at Currys

Samsung S90C

(Image credit: Future)

Now how about our 2023 TV of the year? The Samsung S90C introduced QD-OLED at a more affordable price than ever before but still delivers across the board, beating every other mid-range OLED along the way – and beating this year's TVs because it's so low in price now.

For those in the US, the 65-inch model is down to a (frankly ridiculous) record-low of $999 at Samsung US – a steal for this TV. It's worth grabbing this one while you can as stock seems to be running low everywhere!

Samsung 65-inch S90C: was $1,399 now $999 at Samsung

The Samsung 65-inch S95D on a red background with text saying Lowest Price.

(Image credit: Future)

What better place to start when looking for incredible OLED TV deals than with our TV of the Year? The magnificent Samsung S95D is a five-star TV thanks to its spectacular picture quality, new reflection-beating screen, and stack of gaming features.

And the great news is its 55-inch model has hit a record-low! In the US, the 55-inch model has dropped to $1,897.99 at Amazon US, while in the UK it's hit a mind-blowing price of £1,499 at Amazon UK. That's cheaper than LG's mid-range C4, for Samsung highest-end TV. Unbelievably good value.

There's no better time to grab one of the best OLEDs we've ever seen here at TechRadar.

Samsung 55-inch S95D US deal: was $2,397.99 now $1,897.99 at Amazon
Samsung 55-inch S95D UK deal: was £1,599 now £1,499 at Amazon