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Huge pre-Black Friday sale live at Amazon: see the 20 best deals picked by an expert

We're warming up to Amazon's Black Friday sale with these awesome early offers

Amazon Black Friday deals

Assorted tech products on orange background with black friday deals text overlay

(Image credit: Future)

Eager Black Friday shoppers rejoice - promising early Amazon Black Friday deals are now live thanks to a seasonal 'Holiday sale' at the retailer. If you're looking for price cuts on everything from the latest TVs to Amazon devices then the good news is that there are already awesome deals that you can shop right now.

See all of today's early Black Friday deals at Amazon

I've rounded up the 16 best deals in the early Amazon Black Friday sale below and I'll continue updating this page throughout the next few days as I spot more discounts on tech that we've personally reviewed and loved here at TechRadar.

I've already got some absolutely superb Amazon Black Friday deals to share today including the excellent 9th gen Apple iPad for just $199 (was $329), the MacBook Air M3 with 16GB of RAM for $899 (was $1,099), and the De'Longhi Magnifica Evo for $549.95 (was $899). All of these are some of our favorite models here at TechRadar down to the lowest prices I've seen all year.

As TechRadar's Deals Editor, I've been covering Black Friday deals for over four years so stick with me if you want a fresh source of expert recommendations over the next few days. As previously stated, I'll be posting plenty of updates so don't hesitate to bookmark and check in regularly.

Amazon Black Friday deals: quick links

Amazon Black Friday deals: my 20 top picks

Amazon Music Unlimited: free 3-month trial

Amazon Music Unlimited: free 3-month trial
Get access to 100 million songs completely free for three months with this limited-time offer. Ad-free streaming, unlimited skips, curated playlists, an expanded library and Alexa device support make this a great way to get music streaming for less this November. Note that this promotion is currently available for new subscribers only.

Apple MacBook Air M3
Apple MacBook Air M3: was $1,099 now $899 at Amazon US

This is my top pick for a MacBook deal in the build-up to Black Friday. It's on the latest MacBook Air M3 at Amazon - in particular the slightly upgraded 16GB configuration. That should afford an edge with overall performance and longevity and today's $200 discount at Best Buy also brings this listing down to its lowest ever price. Generally speaking, this isn't the cheapest MacBook deal I've seen (you can get the M2 for $799) but it's probably the one I'd spring for right now if it were my own cash I was laying down.

LG C4 OLED
LG C4 OLED: was $1,999 now $1,196 at Amazon US

Today's best TV deal on a high-end OLED in the early Amazon Black Friday deal is easily this excellent discount on the stunning LG C4. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia. Note that this TV was $100 cheaper briefly yesterday so this isn't a record-low price.,

Sony Alpha a7 IV mirrorless camera
Sony Alpha a7 IV mirrorless camera: was $2,499 now $2,098.99 at Amazon US

We rate the Alpha a7 IV as the best mirrorless camera for most people right now - mainly because it's a superb hybrid body that performs for both stills and video. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch but note that this one briefly hit $1,899 these past few days.

Beckham Hotel Collection Bed Pillows
Beckham Hotel Collection Bed Pillows: was $79 now $53.99 at Amazon US

The viral Beckham Hotel Collection pillows are always a top seller during holiday sales like Black Friday, and the queen-size set is on sale for $53.99, when you apply the additional discount. The queen-size pillows have over 240,000 positive reviews and are the number-one best-selling pillow on Amazon's site.

Amazon Fire 7 Kids Edition
Amazon Fire 7 Kids Edition: was $129 now $59.99 at Amazon US

The Amazon Fire 7 Kids tablet features easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited, which gives you access to apps, games, books, videos, and more. Today's price is a new record-low, and I don't expect you'll find a better deal at Amazon's official Black Friday sale.

Bissell CleanView Compact Vacuum Cleaner
Bissell CleanView Compact Vacuum Cleaner: was $79.99 now $64.99 at Amazon US

The ultra-light Bissell CleanView vacuum features a compact size, making it easy to store if you're working in a small space. The Bissell vacuum also features powerful suction and a triple-action brush roll to pick up pet hair seamlessly. Today's early Black Friday deal from Amazon brings the price down to just $64.99 - a record-low price.

Blink Outdoor Security Camera
Blink Outdoor Security Camera: was $109.50 now $74.99 at Amazon US

The 4th generation Blink outdoor security camera features enhanced motion detection, two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. Today's pre-Black Friday deal is a massive 58% discount and a record-low price.

Ninja Air Fryer Pro
Ninja Air Fryer Pro: was $119.99 now $79.99 at Amazon US

Ninja is one of the most popular air fryer manufacturers, and this is a new record-low price for one of its latest and easiest-to-use appliances. The 5-quart capacity drawer is enough to make meals for the whole family, and preset functions allow for easy air frying, roasting, reheating, and dehydrating. The compact design means it'll comfortably fit on your countertop, too.

Keurig K- Slim Coffee Maker
Keurig K- Slim Coffee Maker: was $130 now $79.99 at Amazon US

Keurig coffee makers are another Black Friday best-seller and Amazon has the K-Slim model on sale for $79.99 - $10 more than the record-low price. Keurig's K-Slim coffee maker is much thinner than your average coffee maker but can still serve up to 12 oz of liquid at a time. It's a great choice if you want something practical but with a small footprint.

Fitbit Versa 4
Fitbit Versa 4: was $229.95 now $119.95 at Amazon US

Fitbit deals are always popular on Black Friday, and Amazon has the feature-packed Fitbit Versa 4 on sale for $119.95, thanks to a huge 40% discount. The top-rated smartwatch features a built-in GPS for tracking runs, walks, and bike rides and provides you a daily readiness score to see if your body is ready for a workout or recovery based on helpful insights.

Ninja Creami Ice Cream Maker
Ninja Creami Ice Cream Maker: was $299 now $179.99 at Amazon US

The Ninja Creami ice cream maker will surely be a Black Friday best-seller due to its popularity at recent holiday sales, and Amazon has the appliance on sale for $179.99. You can make ice cream, milkshakes, and sorbets with a touch of a button and add your favorite mix-ins and flavors. This specific model includes two 16 oz pint containers.

Apple iPad 10.2 (2021)
Apple iPad 10.2 (2021): was $329.99 now $199.99 at Amazon US

Apple's best-selling 10.2 iPad dropped to $199.99 during Prime Day, and Amazon has brought this excellent deal back ahead of Black Friday. While the tablet is an older model, it still packs a 10.2-inch Retina display, and the A13 Bionic chip ensures excellent picture quality and superior performance. The entry-level tablet can do it all without issue, according to our Apple iPad 10.2 review, whether browsing the net, streaming media, light work, or playing games.

Dyson V11 Cordless Cleaner Vacuum
Dyson V11 Cordless Cleaner Vacuum: was $569.99 now $399.99 at Amazon US

Dyson vacuums are a Black Friday favorite, and Amazon has the V11 on sale for its lowest price yet. The V11 features three different cleaning modes and works across hardwood floors and carpets. The cordless vacuum also converts into a handheld vac for quick and convenient clean-ups.

Samsung 70-inch DU7200 4K TV
Samsung 70-inch DU7200 4K TV: was $589.99 now $479.99 at Amazon US

If you're looking for a big-screen budget display ahead of Black Friday, Amazon has Samsung's 70-inch 4K smart TV for a record-low price of $479.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $600. That's good value for money if you need a straightforward but capable display for your everyday viewing and media streaming.

Hisense 65-Inch U6 Series 4K Google TV
Hisense 65-Inch U6 Series 4K Google TV: was $698 now $547.99 at Amazon US

Amazon has the best-selling 65-inch Hisense 4K smart TV for just $547.99 at Amazon. In our Hisense U6 Series review, we praised it for its excellent picture quality at an affordable price. You're getting support for both Dolby Vision and HDR10+, plus the Google Assistant, hands-free voice control, and Game Mode Plus - all for under $600.

Amazon All-new Fire HD 8 Tablet:
Amazon All-new Fire HD 8 Tablet: was $99.99 now $54.99 at Amazon US

My favorite deal from Amazon's holiday sale is the all-new Fire HD 8 tablet for $54.99 - a record-low price. You're getting an 8-inch HD display and impressive all-day battery life; plus, the tablet works with Amazon Alexa, so you can use your voice to make calls, play music, set reminders, and check the weather.

Apple iPad 10.9 (2022)
Apple iPad 10.9 (2022): was $349 now $298 at Amazon US

Apple slashed the recommended starting price of the iPad 10.9 (2022) to $349 earlier this year, but Amazon has now dropped that figure even further. It's great value for money at this price if you need an all-around tablet. We said Apple's latest base-level tablet is a big upgrade over the previous generation model in our iPad 10.9 (2022) review, with a larger Liquid Retina display, a new A14 Bionic chip, improved cameras, USB-C support, and a sleek design.

De'Longhi Magnifica Evo coffee machine
De'Longhi Magnifica Evo coffee machine: was $899.95 now $549.95 at Amazon US

Serious about your coffee? Here's a premium De'Longhi coffee maker that will make all your perfect home brews for a record-low price. With a built-in milk frother and grinder, this Magnifica Evo can handle everything from an espresso to an iced latte - including your own personal recipes. We haven't tested this model specifically but we have reviewed similar Magnifica Evo machines and found them impressive for the price.

Dyson Outsize Origin cordless vacuum: $599.99$399.99 at Amazon

Dyson Outsize Origin cordless vacuum: was $599.99 now $399.99 at Amazon
This is the lowest price we've seen on this model, by some way – and $100 less than the previous low price. It's a scaled-up version of a Dyson cordless vacuum, with a larger bin and wider floorhead, making it perfect for larger homes. There's up to a full hour of cleaning on one charge – we gave it a nearly perfect 4.5* in our Dyson V11 Outsize review.

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Samsung Galaxy S24 Ultra on blue background with exclusive deals text overlay

(Image credit: Future)

Just a quick PSA to say that it's not just Amazon offering incredible early deals ahead of Black Friday this week. Right now, for example, TechRadar readers are among the lucky few to get exclusive early access to the Samsung Black Friday sale. For a limited time only, you'll be able to get your hands on the retailer's deals on TVs, phones, and appliances before anyone else.

Check out our full round-up of this week's best Black Friday Samsung deals here. A couple of highlights include the Galaxy S24 Ultra for as little as $500 thanks to a trade-in rebate, the Galaxy Watch 7 for as little as $75, and Samsung QLED TVs starting at $749.

Dyson Outsize Origin cordless vacuum on yellow background with big savings text overlay

(Image credit: Future)

The standard Dyson V11 is one of our favorite models from the well-known brand so we're always on the lookout for deals. Today's best option, in my opinion, is on the Dyson Outsize Origin - which is essentially an upscaled version with a larger dust bin and a wider cleaning head. The larger size does come with a trade-off, most notably weight, but the Outsize Origin is a superb buy if you're looking for a powerful cordless vacuum that products great results and is likely to last a few good years. Today's early Black Friday deal at Amazon brings the model down to just $400, which beats the previous record-low price by a whole $100.

Dyson Outsize Origin cordless vacuum: was $599.99 now $399.99 at Amazon

An Amazon Fire TV Cube on a pink background with text saying Price Cut next to it.

(Image credit: Future)

The Amazon Fire TV Cube has returned to its previous record-low price of $99 in today's early Black Friday sale at Amazon - a great price considering this is the best Amazon streaming device you can get (in our opinion). In addition to support for 4K HDR playback and Dolby Vision, the Amazon Fire TV Cube also features a handy Voice Remote and the YouTube app for even more streaming options. Generally speaking, if you can afford it, then this is the Fire TV Streaming device that's best for most people - it is more expensive than the Stick models, however.

Amazon Fire TV Cube: was $139 now $99.99 at Amazon

TCL Q65 TV on orange background with lowest price text overlay

(Image credit: TCL)

Looking for a big TV? And I mean a really big TV? Right now there's an incredible price cut on the 98-inch TCL Q65 QLED TV at Amazon. At $1,598, you're getting this ridiculously big TV for almost half the price. Sure, it's not a high-end set but you'd be hard-pressed to find a QLED of this size for anywhere near this price - and it's also fully featured with Google TV, Dolby Vision, Dolby Atmos, and support for 144Hz refresh rate.

TCL 98-Inch Q65 QLED 4K UHD Smart TV: was $2,999 now $1,598 at Amazon

Apple Watch Series 10

(Image credit: Apple / Future)

We first spotted this incredible Apple Watch 10 deal at Walmart's Black Friday sale, and Amazon has now matched it. The retailer has the all-new Apple Watch Series 10 on sale for $349 - a record-low price.

The Apple Watch 10 includes upgrades such as Apple's new S10 chipset, sleep apnea detection, depth gauge, and a new design featuring the most advanced display.

Apple Watch Series 10: was $399 now $349 at Amazon

The Apple iPad 10.2 on an orange background next to lowest price text

(Image credit: Future)

Apple's oldie but goody 10.2 iPad is always a best-seller at holiday sales like Black Friday, and Amazon has the tablet back down at its record-low price. For just $199.99, you get a 10.2-inch Retina display and the A13 Bionic chip, ensuring excellent picture quality and superior performance.

While it's an older model (2021), it's still an excellent buy for an Apple tablet, and I can't imagine the price dropping during Amazon's official Black Friday sale.

Apple iPad 10.2 (2021): was $329.99 now $199.99 at Amazon

Ninja Air Fryer Pro 4-in-1 5 quart capacity on red background with big savings sign

(Image credit: Future)

Selling quickly! I've just spotted that the Ninja Air Fryer Pro deal that I listed above has already sold out for the smaller 5 quart capacity. Luckily the larger 6.5 quart version is still available to buy for a record-low price - which is another deal that I'm happy to recommend.

It's no surprise that this particular model is selling quickly as Ninja is a respected brand and one of our favorites here at TechRadar. We haven't reviewed the Ninja Pro specifically but this one features all the easy to use preset functions that allow for easy air frying, roasting, reheating, and dehydrating.

A Google pixel Watch 3 on a purple background with text lowest price.

(Image credit: Future / Google)

I've just added a few more deals to my list of recommendations above. The first is a great price cut on the De'Longhi Magnifica Evo - a high-end coffee machine that's perfect for a massive range of brews. You'll also find the lowest price yet on the Google Pixel Watch 3 - the latest smartwatch from the well-known brand.

Amazon Music Unlimited

(Image credit: Future)

Amazon has just re-launched its best deal on the Amazon Music Unlimited streaming service. For a limited time only you'll be able to get an extended three month trial - a deal that basically triples the usual introductory period.

Music Unlimited usually costs at least $10 a month so you're getting a pretty decent saving here on one of the better streaming services available currently. With Music Unlimited, you get access to over 10 million songs - 2 million of which are ad-free - as well as support for high-quality lossless audio and offline downloads.

Amazon Music Unlimited: free 3-month trial

Just added a few new deals to the recommended list above, folks. These include a superb price on an air fryer and the latest standard iPad - which is a great buy if you're looking for a relatively cheap tablet that can cover the basics without breaking the bank.

Google Pixel 9

(Image credit: Future)

Selling quickly! Folks, I usually don't like to rush our readers but this is a PSA. The 256GB Google Pixel 9 deal here is selling out extremely quickly. Two colors have already gone so this could be your last chance to score one of the better cell phone deals from the retailer in recent weeks.

For the record, the 256GB Google Pixel 9 is selling for only $50 more than the record-low price for the entry-level 128GB model. That's twice the storage for a very, very small upcharge. Recommended!

Google Pixel 9 (256GB): was $899 now $549 at Amazon

Sony Alpha a7 IV on purple background with lowest price text overlay

(Image credit: Future)

Another record low price on one of our favorite products! Right now Amazon is selling the excellent Sony Alpha 7 IV mirrorless camera for an eye-wateringly low price of just $1,849 for the body only. By my estimation, that's a price that beats the previous record-low by a whopping $200!

While discounts on Sony cameras aren't super rare in themselves, it is pretty rare to see a price cut this deep on a model that's this popular. For the record, we rank the A7 IV as one of the best options for those looking for a camera that's just as capable with stills and video.

Sony Alpha 7 IV mirrorless full-frame camera: was $2,499now 1,849.99 at Amazon

LG C4 OLED TV

(Image credit: Future)

My first spotlight recommendation - and it's a good one, folks. It's the incredible LG C4 OLED TV on sale for a record-low price at the retailer. There's not much I can say about this deal apart from that it's pretty bonkers to see a price cut this good on such a popular model this far ahead of Black Friday.

So, as an overview, the C4 OLED is one of our favorite TVs here at TechRadar. Not only does it have a superb OLED display with the brilliant contrast and colors that these sets are known for, but support for 144Hz refresh rate also makes it a superb TV for next-gen gaming. It's pricey, yes, but worth every penny in our books!

LG C4 OLED TV: was $1,999 now $1,096 at Amazon US

Assorted tech products on orange background with black friday deals text overlay

(Image credit: Future)

Welcome to TechRadar's ongoing coverage of the early Amazon Black Friday sale! I'll be populating this page with recommendations on everything from air fryers to high-end laptops over the next few days. Above you can see a shortlist of the best deals that I've already found but expect plenty more as we head through November.

Generally speaking, these early Black Friday deals at Amazon are just a taster of what the retailer has in store later this month. Make no mistakes, however, these are still real Black Friday deals and definitely worth your time if you're looking to pick something up early.