Amazon's Black Friday sale is live – here's what I recommend buying as a deals expert

Amazon's Kindle Paperwhite is always a best seller at holiday sales, and today's Black Friday deal brings the price down to a new record low. The waterproof e-reader features a large 7-inch glare-free display, a battery that lasts for weeks, and a single charge that lasts up to 12 weeks.

This is another product I already own and love – Ninja's top-rated 8-quart Foodi air fryer. Now on sale for its lowest price, the Ninja Foodi features a large dual-basket design that allows you to prepare multiple foods at once and six preset cooking programs for fast and easy meals.

I already own the best-selling Ring Video Doorbell and can't imagine living without it. The smart doorbell includes a built-in battery and allows you to see, hear, and speak to anyone from your phone or computer. Today's Black Friday deal from Amazon is a record-low price.

This is an amazing price on a mid-size display if you want to add a budget 4K TV to your home. The best-selling Insignia 43-inch TV features 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

The Nespresso Vertuo Pop Plus Deluxe by Breville is on sale for its cheapest price yet. This easy-to-use coffee maker supports multiple types of drinks and sizes, and you can brew these using dedicated recyclable Nespresso pods. The large removable water tank and compact size also add to its convenience.

Apple's all-new Apple Watch 10 is on sale for a record-low price of $329 - an incredible Black Friday deal. The Apple Watch 10 includes upgrades such as Apple's new S10 chipset, sleep apnea detection, depth gauge, and a new design featuring the most advanced display. I don't expect you'll find a better price on Black Friday, and this offer is in danger of being sold out.

The Sony WH-1000MX4 are older now but they are still some of the best over-ear headphones ever. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation all at a reasonable price point that's about $100 less than the newer Sony XM5 that are only a minor upgrade. We still rate these as the best headphones for most people, exactly because you can find them at a price like this during major sales such as Black Friday.

Amazon's latest tablet, the Fire HD 10, is down to its lowest price, under $100. It has a big, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for speedy performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.

The viral Beckham Hotel Collection pillows are always a top seller during holiday sales like Black Friday, and the queen-size set is on sale for $45.92 when you apply the additional discount. The queen-size pillows have over 240,000 positive reviews and are the number-one best-selling pillow on Amazon's site.

Looking to buy a smart speaker for a small space? Amazon's Black Friday deals include the all-new Echo Pop for just $17.99 - the cheapest Echo device you can buy right now. For that money, you're getting a compact smart speaker with Alexa built-in, so you can play music, ask questions, and check the weather completely hands-free.

Amazon has the top-rated Dyson V11 cordless vacuum on sale for $349.99 - a new record-low price. Perfect for pet owners, the Dyson V11 features a de-tangling motor bar that works across hardwood floors and carpets and an LCD screen that displays power modes, maintenance alerts, and remaining run time. 

Amazon's best-selling Echo Show 5 is on sale for a whopping 50% discount. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. With Amazon Alexa, you can listen to podcasts, movies, music, and more.

Ever since my husband purchased the Oura Ring for himself, I've been itching to get my hands on one, and Amazon's rare price cut just pushed me to make the purchase. The highly-rated smart ring is packed with helpful features like illness prediction, an AI wellness assistant, and wellness scores, making it worth it, especially at this reduced price.

Samsung's The Frame TV is my dream Black Friday purchase, and the 55-inch model just dropped to a jaw-dropping price of $897.99. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store. This is a new record-low price that won't budge on Black Friday proper.

Add smart capabilities to any device in your home with the best-selling Amazon Smart Plug on sale for just $12.99. With over 500,000 positive reviews on Amazon, the smart plug works with Amazon Alexa, so you can turn on lights and appliances using just your voice.

I've had my eye on the Blink Mini 2 since its release, and now that it's on sale for just $19.99 - it's a must-buy. The compact security camera features two-way audio and will alert your phone when motion is detected. The Blink 2 also includes a 1080p HD live view, night view in color with a built-in spotlight, and a wider field of view.

The new version of Amazon's standard Fire TV Stick is half-price at Amazon's Black Friday sale, bringing the price down to a record low. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.

Looking to buy a smart speaker for a small space? Amazon's Black Friday deals include the all-new Echo Pop for just $17.99 - the cheapest Echo device you can buy right now. For that money, you're getting a compact smart speaker with Alexa built-in, so you can play music, ask questions, and check the weather completely hands-free.

If you're looking for more robust sound, Amazon's Black Friday deals also include the Echo Dot for its lowest price. Amazon's best-selling smart speaker offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free.

Amazon's Black Friday sale has the top-rated Blink Video Doorbell on sale for its lowest price ever. The Blink doorbell alerts you when motion is detected and features infrared night video, two-way audio, and long-lasting battery life - all for $29.99.

This is the lowest price we've seen for Amazon's premium streaming device. The Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means faster performance when navigating apps. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience.

Amazon's brand new Echo Spot pairs a 2.83-inch touch with a 1.73-inch front-firing speaker, which might make it the ideal smart alarm clock. With Alexa onboard, you can ask the assistant for the weather, play music, or even schedule alarms. Today's Black Friday deal is a return to the record-low price.

Amazon's best-selling Echo Show 5 is on sale for a whopping 50% discount. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. With Amazon Alexa, you can listen to podcasts, movies, music, and more.

The 4th generation Blink outdoor security camera features enhanced motion detection, two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. Today's Black Friday deal is a massive 58% discount and a record-low price.

Today's Black Friday salel has the Ring Stick Up Cam on sale for $54.99 - the cheapest price we've ever seen. The Alexa-enabled security camera features motion-activated notifications and two-way talk and can be placed indoors or outdoors.

I already own the best-selling Ring Video Doorbell and can't imagine living without it. The smart doorbell includes a built-in battery and allows you to see, hear, and speak to anyone from your phone or computer. Today's Black Friday deal from Amazon is a record-low price.

The 2024 Kindle is Amazon's lightest and most compact e-reader and features a six-inch glare-free display and a battery life that lasts six weeks. Today's Black Friday deal is a first-time discount and an incredible price for an all-new Amazon e-reader.

The cheapest Black Friday TV deal is this 24-inch Insignia HD smart TV on sale for just $59.99 – an unheard-of price. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.

This is an amazing price on a mid-size display if you want to add a budget 4K TV to your home. The best-selling Insignia 43-inch TV features 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

For just $199.99, you can get Roku's 50-inch 4K smart TV at Amazon's Black Friday sale. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's Black Friday deal brings the 50-inch model to $329.99 - the lowest price this year.

LG's newest 55-inch C4 OLED TV is on sale for $1,199.99 - a new record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

Samsung's The Frame TV is my dream Black Friday purchase, and the 55-inch model just dropped to a jaw-dropping price of $897.99. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store. This is a new record-low price that won't budge on Black Friday proper.

Amazon's all-new Fire TV Omni QLED Series is a big step up in the otherwise cheap range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance, especially now that it's down to a record-low price of $599.99.

This is another product I already own and love – Ninja's top-rated 8-quart Foodi air fryer. Now on sale for its lowest price, the Ninja Foodi features a large dual-basket design that allows you to prepare multiple foods at once and six preset cooking programs for fast and easy meals.

The Nespresso Vertuo Pop Plus Deluxe by Breville is on sale for its cheapest price yet. This easy-to-use coffee maker supports multiple types of drinks and sizes, and you can brew these using dedicated recyclable Nespresso pods. The large removable water tank and compact size also add to its convenience.

Make a cup of coffee in less than two minutes with Keurig's best-selling K-Elite, which is on sale for $109.99 – the lowest price we've seen this year. Five brew-size selections let you choose how much to make, while Strong brew and Iced options mean you can enjoy a bold morning cup or a refreshing afternoon beverage with the touch of a button.

Grab this Ninja Mega Kitchen system for the lowest price we've seen all year. You're getting an XL 72-oz blender, two 16-oz Nutri Ninja Cups with to-go lids so you can take your smoothie to class, and an eight-cup food processor bowl.

Bissell portable carpet cleaners have become the breakout stars at holiday sales like Black Friday, and the top-rated Little Green model is currently on sale for $81.49. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, auto interiors, and more.

The ultra-light Bissell CleanView vacuum features a compact size, making it easy to store if you're working in a small space. The Bissell vacuum also features powerful suction and a triple-action brush roll to pick up pet hair seamlessly. Today's Black Friday deal from Amazon brings the price down to just $64.99 - a record-low price.

The top-rated Tineco cordless wet-dry vacuum mop combo is on sale for a record-low price of $279 - a massive 44% discount. The Tineco Floor One S5 vacuums and washes hard floors in one step, handling wet and dry messes in one sweep.

Amazon has the top-rated Dyson V11 cordless vacuum on sale for $349.99 - a new record-low price. Perfect for pet owners, the Dyson V11 features a de-tangling motor bar that works across hardwood floors and carpets and an LCD screen that displays power modes, maintenance alerts, and remaining run time. 

Amazon has the top-rated Shark AI Ultra robot vacuum on sale for $299.99—just $4 shy of the record low. It offers powerful suction, and the inclusion of a self-emptying base solves one of the big irritations of robot vacuums, which is that they need to be emptied more often than uprights.

The Apple AirTag is one of Apple's highly coveted gadgets, and it rarely gets discounted, which is why today's Black Friday deal from Amazon is so great. You can get Apple's location tracking device for just $19 - a new record-low price. If you tend to misplace your keys or wallet, attach the AirTag to anything you don't want to lose, and your iPhone will locate the item.

Apple's all-new Apple Watch 10 is on sale for $359 - just $10 more than the record-low price. The Apple Watch 10 includes upgrades such as Apple's new S10 chipset, sleep apnea detection, depth gauge, and a new design featuring the most advanced display. I don't expect you'll find a better price on Black Friday, and this offer is in danger of being sold out.

Apple slashed the recommended starting price of the iPad 10.9 (2022) to $349 earlier this year, but Amazon has now dropped that figure even further, to a record-low $279. In our iPad 10.9 (2022) review, we said Apple's latest base-level tablet is a big upgrade over the previous generation model, offering a larger Liquid Retina display, a new A14 Bionic chip, improved cameras, USB-C support, and a sleek design.

Apple's previous-gen iPad mini is a fantastic all-rounder. Its powerful A15 Bionic chip delivers all the performance most people need, while the 8.3-inch Liquid Retina display is small enough to make the device beautifully portable. The mini's display has True Tone support, P3 wide color, and ultra-low reflectivity, so it looks great wherever you're using it. Today's Black Friday deal brings the price down to an all-time low.

The new iPad Air is the closest thing you can get to an iPad Pro without having to pay upwards of $1,000, which is why we believe it's the best iPad for students in 2024. For over half the price of Apple's professional-grade iPad, you'll get a beautiful Liquid Retina display, a MacBook-level M2 chipset, a landscape-oriented front-facing camera, and landscape stereo speakers with spatial audio. Amazon's $499 deal is a record-low price, though right now it's only available on the purple and blue variants.

The 2024 MacBook Air is TechRadar's pick for the best overall Apple laptop and this is the first discount we've spotted on the new version with 16GB of RAM for improved performance. It also houses the super-powerful M3 processor, which is strong enough to support Apple Intelligence and the majority of advanced computing jobs you can throw at it, including video editing, photo editing, and coding. As part of the Air family, it measures only half an inch thick, with battery life that can reportedly last up to 18 hours. If you want a build with more storage, you can upgrade to the 512GB model for an extra $200.

This is an incredible price for a pair of wireless on-ear headphones – on sale for just $24.95 at Amazon right now. The JBL Tune 510BT features Wireless Bluetooth 5.0 Streaming, so you can stream music and podcasts and take calls from your device, and you'll enjoy an impressive 40 hours of battery life. It's no t a model we've tested, but the JBL Tune 510BT have over 50,000 positive reviews on Amazon and are one of the best-selling headphones on the site. They also come with JBL's renowned Pure Bass sound. If you need something inexpensive and you need it now, it's hard to argue with this price tag… 

The Beats Solo 4 were released in May 2024 and the price-cut listed on Amazon marks a return to their lowest ever price on record. This model supports lossless audio that you can listen to via USB-C or 3.5mm audio cable, and Spatial Audio that uses head tracking to enhance your listening experience. These headphones also last up to 50 hours on a single charge and can regain five hours of playback time in just 10 minutes of charging. Not bad overall for the new budget price point, we think you'll agree… 

The Bose QuietComfort headphones are the manufacturer's mid-range noise-cancelling cans and have dropped to a record-low price in this Black Friday deal. On top of the manufacturer's excellent ANC to block out unwanted noise, you get high-fidelity audio and an EQ control to customize bass, mid-range, and treble. The QuietComfort lasts up to 24 hours on one charge and can get back 2.5 hours of playtime in 15 minutes. At the time of writing, only the Cypress Green colorway is discounted, but we actually love that finish.

The Sony WH-1000MX4 are older now but they are still some of the best over-ear headphones ever. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation all at a reasonable price point that's about $100 less than the newer Sony XM5 that are only a minor upgrade. We still rate these as the best headphones for most people, exactly because you can find them at a price like this during major sales such as Black Friday.

Quite simply the best in Sony's class-leading wireless over-ear lineup. The older XM4 headphones were outstanding, the XM3 cans before it were excellent, and it'll come as little surprise to know that Sony's XM5 proposition is also incredibly hard to beat – especially with a whopping 25% off, equalling their lowest-ever price! They don't fold up like the XM4 but, as a quick glance at our Sony WH-100XM5 review proves, there's not much else to pick fault with. 

Sonos' inaugural over-ears are a no-brainer if you've got a Sonos Arc soundbar (with support for more Sonos soundbars to come), because that means incredibly detailed, immersive, head-tracked spatial audio for your movies and shows. We think at this price, they're far more competitive too. Will they dip an extra $20 (to their lowest ever price, seen oh-so-briefly in September)? We can't say for sure, but this $100 discount is not to be sniffed at – not for high-end headphones such as these.